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Bright LED

The SME Productivity & Innovation Centre (PIC) at Edge Hill University delivers impact through an intensive fully-funded programme that helps established SMEs, with the vision and potential for growth, build a coherent business model strategy to scale-up.

Bright LED case study

Bright LED Ltd and Photonic logo


Neil Hardy, Bright LED Ltd and Photonic

“The programme has been incredibly valuable, very enjoyable and it’s something that will be living in the business for the next 10 years going forward with the strategy. The team that we worked with at Edge Hill University, were very knowledgeable and very helpful to the process.”

Neil Hardy, Bright LED Ltd and Photonic

Benefits and impact


  • Designed a new integrated business model for key service, Photonic.

Workforce development

  • Devised a new systematic sales process.
  • Reimagined their business value proposition.

Service launch

  •  Devised targeted actions to enhance digital capabilities

The challenges

Neil Hardy, Director of Bright LED Ltd and Photonic faced challeng-es around integrating a service-based offer into an existing product-based business. Neil and the team had in-depth expertise in lighting design and wanted to incorporate this into their overall value proposition, this would increase the organisation’s turnover. Neil recognised this would require new repeatable business processes and ensuring they had the relevant skill sets and technologies to underpin these changes.

The opportunities

Neil and the team recognised that their design-led service, Photonic could provide a valuable commercial opportunity to support them in successfully achieving their financial objectives. This would allow Neil and the team to embark upon new projects, access new customer bases, and renew staff skill sets in their business.

The key changes

Throughout the workshops, valuable insights were devised relating to the strategic focus of the business and the management visibilities of demand, profitability, productivity, and efficiency.

The business support experts supported Neil and the team in planning the implementation of a new CRM system to manage and create a new systematic sales process, driven by a reimagined value proposition. A redefined organisational structure was also developed to ensure appropriate skillsets were in place to drive the new value proposition forward.

The plan and outcomes

Spending time focusing on the business, allowed Neil and the team to develop a clear Growth Action Plan to successfully integrate a service-based offer into a product-based business, to maximise profitability. This was underpinned by the newly refined internal structure, repeatable systematic sales processes, and clear targets. Bright LED also introduced a newly devised project team model to ensure staff members understood the reimagined long-term value proposition to successfully achieve the organisation’s financial objectives.

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