Marketing BSc (Hons)
UCAS code: M368
What gives leading products or services a competitive edge? Well-prepared creative strategies help brands take off and find success. You’ll learn the whole spectrum of marketing on this course accredited by the Chartered Institute of Marketing.
Our marketing degree covers the entire process from initial product design through to launch and promotion. An exciting mix of creativity, theory, analysis and planning, this course offers unique insights into this integral part of business.
Interested in why some products take off while others flop? Curious how brands manage their image in the digital age? You’ll deepen your understanding and hone your marketing skills before applying them in practice across a range of industries.
We’ll teach you how to make product offerings irresistible to customers and what goes into producing effective promotional campaigns. Consumers are under the spotlight too as we dig into what drives their behaviour and purchase decisions.
Release your inner entrepreneur and find out what goes into running a business on our optional Graduate Enterprise module. You’ll set up a company with your peers, taking on the challenge of marketing and promotion.
By completing this course, if you’d like to further your studies with the Chartered Institute of Marketing, you’ll have less assessments after earning exemption with us.
Learn a language
Sandwich year option available
Studying abroad option available
Work placement opportunity
What you'll study
Year 1 combines academic and practical learning and sets the scene with central marketing philosophies. We’ll introduce you to the marketing mix and other key theories you’ll need at Edge Hill and beyond. Then choose from optional modules to get tools that bolster creative thinking in contemporary business or look back at the history of advertising and the influences from society.
Fundamentals of Marketing Communications
Module code: BUS1022
Introduction to Digital Marketing
Module code: BUS1031
Principles of Marketing
Module code: BUS1020
Understanding Consumer Markets
Module code: BUS1021
Two of:Expand all
Module code: BUS1012
Module code: BUS1017
Communicating Through Design
Module code: BUS1032
Creative Thinking in Business
Module code: BUS1033
History of Advertising
Module code: BUS1027
Module code: BUS1030
Statistics for Economics
Module code: BUS1018
Module code: TLC1010
In the second year we’ll start to put Year 1 theories into practice. There’s a specific focus on digital media and you’ll examine the role marketing plays in brand building. You’ll get real-world experience, choosing between a work placement or creating a start-up with your course mates in the Graduate Enterprise module.
Branding: Integrated Digital Campaigns
Module code: BUS2032
Research Methods for Business
Module code: BUS2017
Retail Marketing Planning
Module code: BUS2031
One of:Expand all
Module code: BUS2019
Module code: BUS2020
Two of:Expand all
Module code: BUS2041
Module code: BUS2035
Loyalty Generation and CRM
Module code: BUS2038
Social Media Monitoring and Analytics
Module code: BUS2033
The Marketing Pitch
Module code: BUS2200
Module code: TLC2000
Polishing your strategic skills, Year 3 focusses on applying your marketing know-how. In groups you’ll take part in an online marketing simulation to show the impact of the decisions you’ll make using market analysis and company data. You’ll also choose between a dissertation or undertaking an in-depth research project for a sponsoring company. Explore optional modules such as Global Marketing Management, Entrepreneurship and Innovation, and Business Strategy and Digital Goods.
Module code: BUS3042
One of:Expand all
Module code: BUS3022
Extended Business Project
Module code: BUS3023
Three of:Expand all
Advertising Critical Debates
Module code: BUS3047
Advertising in Marketing Communications
Module code: BUS3041
Business Strategy and Digital Goods
Module code: BUS3030
Entrepreneurship and Innovation
Module code: BUS3044
Global Marketing Management
Module code: BUS3039
Marketing and Society
Module code: BUS3040
Module code: TLC3000
Optional modules provide an element of choice within the course curriculum. The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by timetabling requirements. Some restrictions on optional module choice or combinations of optional modules may apply.
How you'll study
You will have access to excellent facilities and resources, with extensive use of information technology to support your learning. Coursework may comprise individual and group work, case studies and problem-solving exercises.
You will have the opportunity to develop your employability profile through a work placement or participation in a graduate enterprise project.
Edge Hill is a member of a European-wide consortium of universities which means our students can participate in marketing activities with students from across Europe. By taking part in these activities you will gain an enriched understanding of the complexities of European culture, a greater awareness of your communication abilities and significantly enhanced marketing skills.
How you'll be assessed
The combination of assessments considers vocational capability, academic critical thinking and intellectual development. Examinations may take different forms, using both seen and unseen questions, and be closed or open book. Case studies and problem-solving exercises may also be used.
Who will be teaching you
Edge Hill Business School is home to a thriving research community, hosts a growing international partnership portfolio, and is a member of AACSB International (The Association to Advance Collegiate Schools of Business), the world’s largest management education network.
Highly qualified, experienced and enthusiastic academics who research and regularly engage within the wider business and academic environment teach on this degree. You will benefit from their specialist knowledge and expertise. External professionals will be invited to deliver sessions in order to develop your wider contacts.
Typical offer 112-120 UCAS Tariff points. No specific subjects are required.
|BTEC Extended Diploma (or combination of BTEC QCF qualifications)||Distinction, Merit, Merit (DMM).|
|T Level||Overall grade of Merit.|
|International Baccalaureate (IB)||We are happy to accept IB qualifications which achieve the required number of UCAS Tariff points.|
|Access to Higher Education Diploma||45 credits at Level 3, for example 15 credits at Distinction and 30 credits at Merit or 24 credits at Distinction and 21 credits at Merit. The required total can be attained from various credit combinations.|
Please note, the above examples may differ from actual offers made. A combination of A Level and BTEC awards may also be accepted.
If you have a minimum of two A Levels (or equivalent), there is no maximum number of qualifications that we will accept UCAS points from. This includes additional qualifications such as Extended Project Qualification (EPQ), AS Levels that haven't been continued to A Level, and General Studies AS or A Level awards.
English language requirements
International students require IELTS 6.0, with a score no lower than 5.5 in each individual component, or an equivalent English language qualification.
If your current level of English is half a band or one band lower, either overall or in one or two elements, you may want to consider our Pre-Sessional English course.
How to apply
Should you accept an offer of a place to study with us and formally enrol as a student, you will be subject to the provisions of the regulations, rules, codes, conditions and policies which apply to our students. These are available at www.edgehill.ac.uk/studentterms.
Did you know?
If you join a full time undergraduate degree at Edge Hill University, we will guarantee you the offer of a room in our halls of residence for the first year of your course.Discover our accommodation
A stunning £8million building provides impressive teaching and learning facilities for students in Edge Hill Business School.
The contemporary three-storey building offers a 100-seat lecture theatre and modern seminar and meeting rooms. There are also social learning areas which encourage a more informal and interactive style of learning, in addition to an attractive roof garden and atrium.
Where you'll study
£77 per credit
for 360 credits
EU/EEA and Swiss students who have settled or pre-settled status under the EU Settlement Scheme, as well as Irish nationals, may be eligible for the UK tuition fee rate.
Subject to eligibility, UK students joining this course can apply for a Tuition Fee Loan from the Government to cover the full cost of tuition fees. UK students enrolling on the course may also be eligible to apply for additional funding to help with living costs. Please view the relevant Money Matters guide for comprehensive information about the financial support available to eligible UK students.
EU/EEA and Swiss students who have settled or pre-settled status under the EU Settlement Scheme may be eligible to apply for financial support. Irish nationals should ordinarily apply to Student Universal Support Ireland (SUSI). If you are an EU student who does not have settled or pre-settled status, or are an international student from a non-EU country, please see our international student finance pages.
Your future career
The future for Edge Hill marketing graduates is varied and exciting. Past years have seen students working for private sector enterprises, but more recently that’s widened to diverse industries such as retail, fashion, manufacturing, leisure and tourism and consumer goods. Some students may want to further their studies with a Masters or PGCE.
There’s plenty of career paths to choose from including promotions, marketing management, digital marketing and teaching. We’ve seen graduates find roles in Jaguar Land Rover, Vodafone, BT and Panasonic. Typical roles to look out for include:
- Business to business (B2B) marketing executive
- Service coordinator
- Product manager
- International marketing manager
- Business development manager
- Graduate project manager
A professionally recognised degree
The programme is accredited by the Chartered Institute of Marketing (CIM), the leading professional body for marketers worldwide. This accreditation enables you to gain exemptions towards selected modules on CIM qualifications available through the Graduate Gateway. You can sit the remaining CIM modules alongside your degree or within three years of graduating. Further information about the Graduate Gateway is available at www.cim.co.uk/qualifications/graduate-gateway.
You will also gain affiliate membership of the Chartered Management Institute (CMI), a globally recognised professional body, for the duration of your degree and one additional year after graduation. You will then have the option to renew your affiliate membership on an annual basis, however this would be at your own expense. The CMI is dedicated to promoting the highest standards in management and leadership excellence. Membership entitles you to full access to ManagementDirect, an extensive online portal that provides invaluable careers information, course-based resources and advice on best practice.
On successful completion of the programme, you will be awarded a CMI Level 5 Certificate in Management and Leadership alongside your degree.
Every effort has been made to ensure the accuracy of this information, however our courses are subject to ongoing review and development. Changing circumstances may necessitate alteration to, or the cancellation of, courses.
Changes may be necessary to comply with the requirements of professional bodies, revisions to subject benchmarks statements, to keep courses updated and contemporary, or as a result of student feedback. We reserve the right to make variations if we consider such action to be necessary or in the best interests of students.
Track changes to this course
Change to Chartered Management Institute Membership - 19 May 2022
Information about membership with the Chartered Management Institute (CMI) updated to indicate that students gain eligibility for Affiliate Member status with the CMI for the duration of their course and one year after graduation.
Change of Module - 3 March 2022
BUS2200 The Marketing Pitch (20 credits) replaces BUS2034 Services and Experiential Marketing (20 credits) as an optional module in Year 2.
Update to Example Offers - 2 March 2021
Example offers updated to include the Digital Production, Design and Development T Level with an overall grade of Merit.
New Modules Added - 8 February 2021
BUS1032 Communicating Through Design (20 credits) and BUS1033 Creative Thinking in Business (20 credits) added as optional modules in Year 1.
BUS2041 Brand Activation (20 credits) added as an optional module in Year 2.
BUS3047 Advertising Critical Debates (20 credits) added as an optional module in Year 3.