Communication is everything. But knowing your customers, and when they want to buy is complicated. Open the vault to the secrets of modern business and marketing. Gain eligibility for Affiliate Member status of the Chartered Management Institute.
Explore the fundamentals of modern business. Understand how to communicate with your target consumers and how social and psychological influences impact their decisions. Learn how to establish products and adapt to ever-changing markets. Discover new digital tools for business and marketing.
On this BSc (Hons) Business and Marketing course, you’ll gain a solid understanding of the world of marketing whilst honing your business and management skills.
Numbers play a vital part in business success. So we’ll help you develop your knowledge of accounting, learning how companies are structured financially and how this could be strategically improved. You’ll also discover how organisations operate in local and global environments.
In the business and marketing world, networking is key. You’ll have exciting opportunities to build industry contacts through live client projects or even starting your own business.
In your first year you’ll explore the modern business environment, learning how organisations behave in local and international environments. We’ll discuss marketing, looking at how meeting customers’ needs are vital for any business. You’ll also be introduced to organisational behaviour, and learn how to manage operations. You will also have the chance to learn a language.
Business Environment covers the basic principles of micro- and macro-economics. The micro element will provide a theoretical base, and thus allow for the study of organisational behaviour in the marketplace. The macro element will equip you with an understanding of the broader national and international environment in which business operates.
Module code: BUS1040
Credits: 20
Introduction to Business Finance
Introduction to Business Finance focuses on the development and interpretation of financial and statistics information to be used in the context of personal skills development and an understanding of business. The module introduces you to basic accounting statements including the statement of financial position, the income statement and cash flow statements and forecasts.
Module code: BUS1041
Credits: 20
Organisational Behaviour
Organisational Behaviour provides a comprehensive foundation to the study of management from both theoretical and practical perspectives. The module seeks to consider the conceptual frameworks relevant to the behaviour of individuals and groups in organisations and examine the issues which are raised in their management. The module focuses on three themes: rational modes of management, people strategies and contemporary issues in the workplace.
Module code: BUS1042
Credits: 20
Introduction to Business Analytics
Introduction to Business Analytics offers an exploration into the foundational concepts of business analytics, serving as an essential base for further analytical studies. This module immerses students in the diverse world of organisational data, guiding them through the intricacies of extracting, transforming, and structuring raw data for effective analysis. It emphasises the importance of exploratory data analysis, enabling students to visually and statistically reveal patterns and characteristics within datasets. The module is designed to equip students with the skills necessary for succinctly reporting their findings, ensuring a robust understanding of data manipulation and presentation vital for future business analytics projects.
Module code: BUS1044
Credits: 20
Principles of Marketing
Principles of Marketing introduces you to the central philosophies of marketing thinking and practice. Topics covered include the marketing concept, the marketing mix and the theories of segmentation, targeting and positioning. This is because attracting customers and successfully meeting their needs are at the heart of any successful business organisation. The module will introduce you to a number of the basic building blocks of marketing.
Introduction to Digital Marketing recognises that the ubiquity of the internet has changed much of our consumption and has also affected marketing substantially. On this module, you will will develop a comprehensive understanding of crucial concepts, strategies, and tools necessary for achieving success in the dynamic domain of digital marketing. Areas such as website marketing, social media marketing, influencer marketing, e-commerce, digital advertising, AR, VR, and marketing the metaverse will be explored. You'll also develop an understanding of the different digital marketing channels, tactics, and optimal practices for efficiently reaching and engaging with target audiences amidst today's ever-changing digital environment.
Module code: BUS1053
Credits: 20
New Venture Creation
New Venture Creation introduces you to business planning and the development stages in business start-up. You will organise and evaluate theoretical perspectives in a practical setting, informing your future learning processes and outcomes. A key element of the module is a review of entrepreneurial skills and small business development through theoretical concepts of enterprise, self-employment and small business management. This module creates an awareness of emergent business types and their markets, the factors behind small business start-ups, entry routes, funding, and barriers. A practical element includes foundational steps towards a business start-up project which will require you to demonstrate key skill areas such as the development stages of business planning, communication, negotiation, self-management, and problem solving. The combination of these aspects will enable you to critically engage in academic thinking and writing about enterprise, evaluate business ideas, choose one main idea, strategically conceptualise that idea, and prepare a business plan and pitch for how the idea could be brought successfully to market.
Module code: BUS1054
Credits: 20
Language 1
Language 1 is ideal if you want to learn a new language, or further develop your current language skills, as an integrated part of this degree. You can study French, German, Arabic, Italian, Mandarin, Japanese or Spanish (subject to minimum numbers for your preferred language). Delivered at the Edge Hill Language Centre, the module will be taught in an interactive, communicative manner, using authentic materials in the target language. Emphasis will be placed on all four areas of reading, writing, speaking and listening. You will play an active role in the weekly two-hour classes, engaging in role-plays, short conversations, videos, authentic texts and listening materials. You will also be encouraged to reflect on your own learning needs. On enrolment to the module, you will complete a language induction form and be placed into a language level group appropriate for your prior knowledge of your chosen language. Please note, while we will endeavour to accommodate varying language levels per module, this is not always possible. While you can join the module with some prior experience of your target language, you will not be able to study a language you are already fluent or proficient in.
Module code: TLC1010
Credits: 20
Begin to examine more specialist modules in business and marketing. You’ll learn about retail marketing, social media, branding, and consumer behaviour. You will take an industry work placement, giving you the chance to enhance your employability skills. You’ll also take an additional module to suit your interests. Choose from topics like human resource management, digital strategy, or hone your skills in The Marketing Pitch module.
Branding: Integrated Digital Campaigns is designed to link brand strategy and positioning to the creative aspects of branding, thus preparing you for the marketing, marketing communications and branding industry by building a clear bridge between creative solutions and formulating strategy. The module requires you to examine the elements required to build successful brands and specifically the use of traditional and contemporary media.
Module code: BUS2215
Credits: 20
Human Resource Management
Human Resource Management is concerned with developments in people management practice across industries. In keeping with the management discipline in general, there have been a number of significant developments in the management of people over the last few decades, not least with the move away from Personnel Management to Human Resource Management. The module will take a practical yet integrated approach, as required by today’s HR professionals.
Module code: BUS2211
Credits: 20
Social Media Monitoring and Analytics
Social Media Monitoring and Analytics equips you with an appreciation of the need for analytics in the market place. As companies are collecting large amounts of data, marketing decisions made by them have become more data-oriented. More and more companies are now heavily investing in marketing analytics. Therefore, analysing the ‘digital footprints’ in a meaningful manner is essential. Due to the unstructured nature of data, understanding behavioural patterns is complex. This module will provide a background understanding of analytics in relation to marketing strategy and communication.
Module code: BUS2219
Credits: 20
Work Placement
Work Placement provides you with an opportunity to hone employability skills, relate theory to practice and gain experience in a working environment. The module is designed to enhance your understanding, skill-base, personal development, aptitude for self-promotion and ability to reflect upon your experience in the workplace. It will also help familiarise you with professional business etiquette.
Business Digital Strategy examines the implications of the internet and the rise of ubiquitous mobile devices that are changing business and society. Specifically, the module will explain how a new economy of creativity, opportunity, connectivity and content has been created. You will consider this ‘digital economy’, the key concepts underpinning commercial activities and investigate how the application of existing theories of competitive advantage and added value can be applied to, or are changed by, digital goods and services that have no physical form.
Module code: BUS2217
Credits: 20
Consumer Behaviour
Consumer Behaviour considers the factors that influence what, where and when consumers buy and what they buy. Understanding the factors that affect buying behaviour enables marketers to predict the response of customers to marketing strategies. This knowledge can then be fed into the design and innovation process for new products and marketing campaigns. In addition, you will examine the issues of increasing consumerism and addictive shopping behaviours.
Module code: BUS2227
Credits: 20
Retail Marketing Planning
Retail Marketing Planning recognises that effective marketing planning is essential for all organisations. This module offers you the opportunity to place tactical marketing activities in the context of the marketing planning process. Specifically, this module provides you with the opportunity to examine the complex nature of marketing planning for organisations in the retail sector which constitutes a dynamic and vital element of the British economy.
Entrepreneurship and Innovation explores characteristics, behaviours, attributes, and skills of entrepreneurship as well as the whole process of innovation from idea to product development and the conditions that must be fulfilled for innovation to thrive. The module explores research from a number of areas to highlight the importance of factors such as social and economic capital, local and regional infrastructure and the role of government in enabling (or disabling) innovation. You'll develop your entrepreneurial skills, identifying opportunities and developing ventures. On top of this, you'll consider the risk environment including legal issues, funding issues, start-up and growth strategies. This module provides you with the ability to act entrepreneurially to generate, develop and communicate ideas, manage and exploit intellectual property, gain support, and deliver successful outcomes.
Module code: BUS2229
Credits: 20
The Marketing Pitch
The Marketing Pitch develops your understanding of the marketing process with particular reference to the launch of a consumer related product. The module will develop your ability to successfully design a pitch strategy that can be used to promote a product to a group of marketing industry professionals. The ability of any marketing professional to present a product to industry professionals is a fundamental skill required by all marketing personnel. Understanding the market and the needs of your customer in terms of product design and the ability to promote the product correctly is key, including designing a pitch that will successfully achieve customer awareness.
Module code: BUS2228
Credits: 20
Language 2
Language 2 is ideal if you want to learn a new language, or further develop your current language skills, as an integrated part of this degree. You can study French, German, Arabic, Italian, Mandarin, Japanese or Spanish (subject to minimum numbers for your preferred language). Delivered at the Edge Hill Language Centre, the module will be taught in an interactive, communicative manner, using authentic materials in the target language. Emphasis will be placed on all four areas of reading, writing, speaking and listening. You will play an active role in the weekly two-hour classes, engaging in role-plays, short conversations, videos, authentic texts and listening materials. You will also be encouraged to reflect on your own learning needs. On enrolment to the module, you will complete a language induction form and be placed into a language level group appropriate for your prior knowledge of your chosen language. Please note, while we will endeavour to accommodate varying language levels per module, this is not always possible. While you can join the module with some prior experience of your target language, you will not be able to study a language you are already fluent or proficient in.
Module code: TLC2000
Credits: 20
In your final year of our BSc (Hons) Business and Marketing, you’ll explore why businesses choose to operate internationally, and how they do this successfully. You’ll work on a live project with a real business, giving you the chance to experience project management in a modern business environment. You’ll be taught about the impact of tech and artificial intelligence on the business world, and discover how business leaders are becoming more sustainable, innovative and ethical in their decision-making. You’ll take two more additional modules in subjects like advertising or entrepreneurship.
The Future of Business: Tech, Data and Artificial Intelligence
The Future of Business: Tech, Data and Artificial Intelligence introduces students to the impact that recent technology trends, including data analysis, cloud computing, social media and artificial intelligence have introduced to the modern business. The module will provide insights into businesses, across different industry sectors, that embraced new technologies and thrived, and those whose adoption was more cautious and failed. Students will be given insights into the modern financial environment including new elements such as Open Banking, Block Chain and Crypto Currencies, and what firms require in order to remain compliant with financial regulation. The module will combine both theoretical and practical approaches, with students managing both AI and Data Analytics applications and evaluating business improvements against data protection requirements.
Module code: BUS3062
Credits: 20
Sustainability and Business
Sustainability and Business recognises that sustainability is increasingly shaping business practice and culture in the 21st century while acknowledging that business has a vitally important role to play in all our sustainable futures. The module will equip you with a comprehensive and holistic understanding of sustainability and the various business and societal contexts in which these can be applied. Exploring the broad and holistic concept of sustainability, as framed by the United Nations’ 17 sustainable development goals (SDGs), you will discover a range of ideas, concepts and theories of sustainability and gain insight how they are shaping the future business agenda. You will examine the inter-connectedness of different sustainability challenges facing humanity, such as climate change, energy and health, and consider the vital role that business has to play in addressing them. You will critically analyse specific approaches to climate action, as well as broader sustainability strategies, that are being devised by companies, business coalitions and partnerships between public and civil sector organisations.
Live Project is based upon an employer/student collaboration, enabling you to take part in a live business project in a real-world setting with a company from our network. You will experience at first hand the issues faced by large and small business owners. You’ll develop skills such as business analysis, negotiation, and strategy, whilst developing networks which will stay with you beyond your studies. Where the right opportunity is not available, you will instead study our Graduate Enterprise module.
Module code: BUS3060
Credits: 40
Graduate Enterprise
Graduate Enterprise enables you to experience running your own company with a number of your colleagues. You can create your own product or service, launch it into the marketplace and experience at first hand the issues faced by small business owners. You will be supported by your own business consultant who is on secondment from industry and the full resources of the Graduate Enterprise Company.
Global Marketing Management considers the way in which globalisation has transformed the world of business. You'll look at how companies internationalise to take advantage of the opportunities which an interconnected global economy presents. You will develop your understanding of markets while also considering how business leaders must evaluate and analyse constantly shifting environments. By the end of the module you will understand how global issues impact on marketing strategy and the decision making process business leaders must go through when considering international expansion.
Module code: BUS3071
Credits: 20
Marketing Simulation
Marketing Simulation is designed to provide an understanding of marketing management and planning and to engage you in the marketing decision-making process via the use of a marketing simulation package. Working in a group, you will analyse the marketing environment, undertake competitor analysis, manage the marketing mix, and decide the positioning of your product portfolio.
Enterprise Management cultivates entrepreneurial skills, fostering innovation, creativity, and strategic thinking. It immerses you in real-world business contexts, promoting adaptability and resilience. Emphasising practical application you'll develop an understanding of the intricacies of entrepreneurship. You will refine your problem-solving and decision-making capabilities and explore theoretical frameworks with hands-on experiences. The module emphasises collaboration, communication, and risk management, equipping you with the skills and mindset needed for success in the ever-evolving landscape of entrepreneurship and enterprise.
Module code: BUS3079
Credits: 20
Responsible Business
Responsible Business offers a comprehensive overview of the complex landscape surrounding business responsibility. Irresponsible business acts include damaging our natural environments, exploiting workers, selling unsafe or sub-standard products, overusing natural resources, and exacerbating income inequality. The existence of viable alternatives to irresponsible business practices will be explored, showcasing successful implementations across various contexts. You will gain a deep understanding of the hurdles involved in transitioning toward responsible business operations. This module prepares you not just to critique the status quo but to actively contribute to shaping a future where businesses operate responsibly, ethically, and sustainably.
Module code: BUS3080
Credits: 20
Marketing and Society
Marketing and Society will help you to define and understand how marketing in society is utilised as a tool for public services such as charities, government and the health service. This will involve the study of the business and social environments in terms of their target audiences, resources, planning, education and current changes. The module will familiarise you with key models of behaviour change and the role of stakeholders, values, beliefs, emotions and lifestyles in influencing such change, with emphasis on environmentally sustainable behaviour. You will also be introduced to a practical and reflective campaign process that supports the use of social marketing to achieve behaviour change.
Module code: BUS3077
Credits: 20
Language 3
Language 3 enables you to build on and develop your previous language knowledge in French, German, Arabic, Italian, Mandarin or Spanish. You must have either studied the prior language module in the previous year or be able to demonstrate equivalent knowledge of your target language (though you will not be able to study a language you are already fluent or proficient in). The language levels available will be determined by the continuation of corresponding groups from the previous language module. You will gain the language skills necessary to become a more proficient user of the language. Classes will be taught in an interactive and communicative manner using authentic materials to promote meaningful communication. They will be conducted in the target language as much as possible. Emphasis will be on speaking and listening, with appropriate attention also being paid to other communication skills. Other work will include a variety of tasks which may be completed in the Language Centre.
Module code: TLC3000
Credits: 20
Where your course includes optional modules, these are to provide an element of choice within the course curriculum. The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by timetabling requirements. Some restrictions on optional module choice or combinations of optional modules may apply.
How you'll study
As well as preparing for and attending lectures, seminars, tutorials and workshops, you will spend time reading and completing coursework, including written assignments, presentations, and project work.
You will have the opportunity to develop your employability profile through a work placement or participation in a graduate enterprise project. In addition, you will undertake live client projects with organisations or work on agreed projects with real outcomes and impact.
Timetables for your first week are normally available at the end of August prior to enrolment in September. You can expect to receive your timetable for the rest of the academic year during your first week. Please note that while we make every effort to ensure that timetables are as student-friendly as possible, scheduled teaching can take place on any day of the week. Wednesday afternoons are normally reserved for sports and cultural activities.
How you'll be assessed
Throughout the programme there is a combination of different forms of assessment to test intellectual development, vocational capability and critical thinking. Coursework involves individual and group-based activities, case studies and problem-solving exercises. Examinations take a variety of forms, using both seen and unseen questions.
Who will be teaching you
Edge Hill Business School is home to a thriving research community, hosts a growing international partnership portfolio, and is a member of AACSB International (The Association to Advance Collegiate Schools of Business), the world’s largest management education network.
All of our staff are passionate about student learning and development. This degree is developed by specialists in marketing, accountancy, e-commerce, human resource management, operations management, and small and medium enterprises. The programme team includes research-active staff and professionally qualified lecturers.
Entry criteria
Entry requirements
Typical offer 104-112 UCAS Tariff points. No specific subjects are required. You will also need GCSE Mathematics and GCSE English at Grade C or Grade 4 or above, or equivalent.
Example offers
Qualification
Requirement
A Level
BCC-BBC.
BTEC Extended Diploma (or combination of BTEC QCF qualifications)
Distinction, Merit, Merit (DMM).
T Level
Overall grade of Merit.
International Baccalaureate (IB)
We are happy to accept IB qualifications which achieve the required number of UCAS Tariff points.
Access to Higher Education Diploma
45 credits at Level 3, for example 9 credits at Distinction and 36 credits at Merit or 15 credits at Distinction and 30 credits at Merit. The required total can be attained from various credit combinations.
Please note, the above examples may differ from actual offers made. A combination of A Level and BTEC awards may also be accepted.
If you have a minimum of two A Levels (or equivalent), there is no maximum number of qualifications that we will accept UCAS points from. This includes additional qualifications such as Extended Project Qualification (EPQ), AS Levels that haven't been continued to A Level, and General Studies AS or A Level awards.
English language requirements
International students require IELTS 6.0, with a score no lower than 5.5 in each individual component, or an equivalent English language qualification.
If your current level of English is half a band, one band, or one-and-a-half bands lower, either overall or in one or two elements, you may want to consider our Pre-Sessional English course.
Should you accept an offer of a place to study with us and formally enrol as a student, you will be subject to the provisions of the regulations, rules, codes, conditions and policies which apply to our students. These are available at www.edgehill.ac.uk/studentterms.
Did you know?
If you join a full time undergraduate degree at Edge Hill University, we will guarantee you the
offer of a room in our halls of residence for the first year of your course.
A stunning £8million building provides impressive teaching and learning facilities for students in Edge Hill Business School.
The contemporary three-storey building offers a 100-seat lecture theatre and modern seminar and meeting rooms. There are also social learning areas which encourage a more informal and interactive style of learning, in addition to an attractive roof garden and atrium.
The course fees for the academic year 2025/26 have not been confirmed yet. This page will be updated with further information when it is available.
EU/EEA and Swiss students who have settled or pre-settled status under the EU Settlement Scheme, as well as Irish nationals, may be eligible for the UK tuition fee rate.
Financial support
Subject to eligibility, UK students joining this course can apply for a Tuition Fee Loan from the Government to cover the full cost of tuition fees. UK students enrolling on the course may also be eligible to apply for additional funding to help with living costs.
Scholarships
We offer a range of scholarships, which celebrate the determination, commitment and achievement of our students. Many of our scholarships are awarded automatically. There are some however, where you will need to be involved in an application or nomination process. To find out more about our scholarships and check your eligibility, please visit our dedicated scholarships pages.
Money Matters
Please view the relevant Money Matters guide for comprehensive information about the financial support available to eligible UK students.
EU/EEA and Swiss students who have settled or pre-settled status under the EU Settlement Scheme may be eligible to apply for financial support. Irish nationals can ordinarily apply to Student Universal Support Ireland (SUSI).
If you are an EU student who does not have settled or pre-settled status, or are an international student from a non-EU country, please see our international student finance pages.
Your future career
By the time you finish your business and management with marketing degree, you’ll have a wide range of opportunities to explore. You might choose to pursue roles in marketing, product development, banking, or public sector management. Alternatively, you might choose to start your own business.
Graduates of this course have entered careers in a number of different fields, including roles such as:
marketing researcher
marketing executive
product manager
retail manager
Recent graduates have gone on to work for organisations like Steel Dynamics Ltd, Frontline, Matalan, and the NHS.
Applying for a graduate role isn’t your only option though. You could stay at Edge Hill to complete postgraduate study.
On this course you will gain affiliate membership of the Chartered Management Institute (CMI), a globally recognised professional body, for the duration of your degree and one year after graduation. The CMI is dedicated to promoting the highest standards in management and leadership excellence.
On successful completion of your degree, you will also be awarded a CMI Level 5 Certificate in Management and Leadership and may be eligible for exemptions from the Chartered Institute of Marketing.
Course changes
Every effort has been made to ensure the accuracy of this information, however our courses are subject to ongoing review and development. Changing circumstances may necessitate alteration to, or the cancellation of, courses.
Changes may be necessary to comply with the requirements of professional bodies, revisions to subject benchmarks statements, to keep courses updated and contemporary, or as a result of student feedback. We reserve the right to make variations if we consider such action to be necessary or in the best interests of students.
Track changes to this course
Course title - 22 July 2024
This course was previously called BSc (Hons) Business & Management with Marketing
Mode of study - 22 July 2024
5 year part-time route removed.
Year 1 module changes - 22 July 2024
Modules removed:
Business Economics
Introduction to Accounting and Statistics
Marketing for Business
Operations Management
People and Organisations
Business Start-Up
E-Commerce and M-Commerce
Fundamentals of Marketing Communications
Introduction to Digital Marketing
Statistics for Economics
Understanding Consumer Markets
Modules added:
Business Environment
Introduction to Business Finance
Organisational Behaviour
Introduction to Business Analytics
Principles of Marketing
Introduction to Digital Marketing (new version)
Year 2 module changes - 22 July 2024
Modules removed:
Managing the Human Resource
Research Methods for Business
Retail Marketing Planning
Employability
Graduate Enterprise
Branding: Integrated Digital Campaigns
Business and Company Law
Consumer Behaviour
Finance and Performance Management
Intermediate Economic Analysis
International Business
International Economics
Leadership Culture and Change
Loyalty Generation and CRM
Managing People
Project Management
Social Media Monitoring and Analytics
The Marketing Pitch
Modules added:
Branding: Integrated Digital Campaigns (new version)
Human Resource Management
Social Media Monitoring and Analytics
Work Placement
Business Digital Strategy
Consumer Behaviour (new version added)
Retail Marketing Planning (new version)
The Marketing Pitch (new version)
Year 3 module changes - 22 July 2024
Modules removed:
Global Marketing Management
Strategic Management
Dissertation
Advertising in Marketing Communications
Business Strategy and Digital Goods
Contemporary Issues in Economics
Development Economics
Entrepreneurship and Innovation
Global Logistics and International Trade
Marketing and Society
Marketing Simulation
Organisational Misbehaviour
Strategic Financial Management
Strategic Human Resource Management
Sustainability and Business
Modules added:
The Future of Business: Tech, Data and AI
Sustainability and Business
Live Project
Graduate Enterprise
Global Marketing Management (new version)
Marketing Simulation
Responsible Business
Marketing and Society (new version)
