Marketing BSc (Hons)
UCAS code: M368
What gives leading products or services a competitive edge? Well-prepared creative strategies help brands take off and find success. You’ll learn the whole spectrum of marketing on this course accredited by the Chartered Institute of Marketing.
Overview
| Course length: | 3 years full-time |
|---|---|
| Start dates: | September 2026 |
| Location: | Edge Hill University |
| Example offers: | BCC – BBC (A Level) or DMM (BTEC) |
| Subject(s): | Marketing |
| Faculty: | Arts and Sciences |
| Department: | Business School |
Our marketing degree covers the entire process from initial product design through to launch and promotion. An exciting mix of creativity, theory, analysis and planning, this course offers unique insights into this integral part of business.
Interested in why some products take off while others flop? Curious how brands manage their image in the digital age? You’ll deepen your understanding and hone your marketing skills before applying them in practice across a range of industries.
We’ll teach you how to make product offerings irresistible to customers and what goes into producing effective promotional campaigns. Consumers are under the spotlight too as we dig into what drives their behaviour and purchase decisions.
Release your inner entrepreneur and find out what goes into running a business on our optional Graduate Enterprise module. You’ll set up a company with your peers, taking on the challenge of marketing and promotion.
An professionally accredited degree
On this programme, you will gain affiliate membership of the Chartered Management Institute (CMI), a globally recognised professional body, for the duration of your degree and one additional year after graduation. The CMI is dedicated to promoting the highest standards in management and leadership excellence. On successful completion of your Marketing degree, you will also be awarded a CMI Level 5 Certificate in Management and Leadership.
For the duration of you’re study, you’ll also benefit from free access to the Chartered Institute of Marketing student resources hub where you’ll be able to explore a rich array of marketing-related resources to enhance your knowledge, understanding and employability.
And to recognise exceptional achievement, the highest-performing final-year Marketing student will receive a CMI-initiated certificate, a standout addition to your CV that will provide you with a real competitive edge.
Chartered Management Institute HE Partner
Course features
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International students can apply
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Professional accreditation
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Sandwich year option available
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Studying abroad option available
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Work placement opportunity
What you'll study
Year 1 combines academic and practical learning and sets the scene with central marketing philosophies. We’ll introduce you to the marketing mix and other key theories you’ll need at Edge Hill and beyond. Then choose from optional modules to get tools that bolster creative thinking in contemporary business or look back at the history of advertising and the influences from society.
In the second year we’ll start to put Year 1 theories into practice. There’s a specific focus on digital media and you’ll examine the role marketing plays in brand building. You’ll get real-world experience with a work placement and understand how to put together a pitch for business.
Polishing your strategic skills, Year 3 focuses on applying your marketing know-how. In groups you’ll take part in an online marketing simulation to show the impact of the decisions you’ll make using market analysis and company data. You’ll also have the opportunity to showcase your development throughout the degree in the Live Project or Graduate Enterprise modules. Explore optional modules such as Global Marketing Management, Entrepreneurship, and Sustainability and Business.
How you'll study
You will have access to excellent facilities and resources, with extensive use of information technology to support your learning. Coursework may comprise individual and group work, case studies and problem-solving exercises.
You will have the opportunity to develop your employability profile through a work placement or participation in a graduate enterprise project.
How you'll be assessed
The combination of assessments considers vocational capability, academic critical thinking and intellectual development. Examinations may take different forms, using both seen and unseen questions, and be closed or open book. Case studies and problem-solving exercises may also be used.
Who will be teaching you
Edge Hill Business School is home to a thriving research community, hosts a growing international partnership portfolio, and is a member of AACSB International (The Association to Advance Collegiate Schools of Business), the world’s largest management education network.
Highly qualified, experienced and enthusiastic academics who research and regularly engage within the wider business and academic environment teach on this marketing degree. You will benefit from their specialist knowledge and expertise. External professionals will be invited to deliver sessions in order to develop your wider contacts.
Where your course includes optional modules, these are to provide an element of choice within the course curriculum. The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by timetabling requirements. Some restrictions on optional module choice or combinations of optional modules may apply.
Entry criteria
Typical offer 104-112 UCAS Tariff points. No specific subjects are required.
Example offers
| Qualification | Requirement |
|---|---|
| A Level | BCC-BBC. |
| UCAS Tariff points | 104-112 points. |
| BTEC Extended Diploma (or combination of BTEC QCF qualifications) | Distinction, Merit, Merit (DMM). |
| T Level | Overall grade of Merit. |
| International Baccalaureate (IB) | We are happy to accept IB qualifications which achieve the required number of UCAS Tariff points. |
| Access to Higher Education Diploma | 45 credits at Level 3, for example 9 credits at Distinction and 36 credits at Merit or 15 credits at Distinction and 30 credits at Merit. The required total can be attained from various credit combinations. |
Please note, the above examples may differ from actual offers made. A combination of A Level and BTEC awards may also be accepted.
If you have a minimum of two A Levels (or equivalent), there is no maximum number of qualifications that we will accept UCAS points from. This includes additional qualifications such as Extended Project Qualification (EPQ), AS Levels that haven't been continued to A Level, and General Studies AS or A Level awards.
English language requirements
International students require IELTS 6.0, with a score no lower than 5.5 in each individual component, or an equivalent English language qualification.
If your current level of English is half a band, one band, or one-and-a-half bands lower, either overall or in one or two elements, you may want to consider our Pre-Sessional English course.
Fair Entry Criteria
Our new Fair Entry Criteria is a Contextual Admissions Policy that takes an applicant’s personal and educational background into account. This policy will allow eligible applicants to receive up to a two-grade reduction in their entry requirements for this course. Find out more and see if you qualify.
How to apply
Apply full-time
Read our guide to applying through UCAS to find out more about the application process.
International
Please see our international student pages for further information about how to apply as a prospective international student.
Should you accept an offer of a place to study with us and formally enrol as a student, you will be subject to the provisions of the regulations, rules, codes, conditions and policies which apply to our students. These are available at www.edgehill.ac.uk/studentterms.
If you join a full time undergraduate degree at Edge Hill University, we will guarantee you the offer of a room in our halls of residence for the first year of your course.
Discover our accommodation
Facilities
A stunning £8m building provides impressive teaching and learning facilities for marketing degree students in Edge Hill Business School.
The contemporary three-storey building offers a 100-seat lecture theatre and modern seminar and meeting rooms. There are also social learning areas which encourage a more informal and interactive style of learning, in addition to an attractive roof garden and atrium.
Where you'll study
Finance
Tuition fees
UK Full-Time
TBC
a year
International
£18,000
a year
EU/EEA and Swiss students who have settled or pre-settled status under the EU Settlement Scheme, as well as Irish nationals, may be eligible for the UK tuition fee rate.
Tuition fees
UK Full-Time
£9,535
a year
International
£17,000
a year
EU/EEA and Swiss students who have settled or pre-settled status under the EU Settlement Scheme, as well as Irish nationals, may be eligible for the UK tuition fee rate.
Financial support
Subject to eligibility, UK students joining this course can apply for a Tuition Fee Loan from the Government to cover the full cost of tuition fees. UK students enrolling on the course may also be eligible to apply for additional funding to help with living costs.
Scholarships
We offer a range of scholarships, which celebrate the determination, commitment and achievement of our students. Many of our scholarships are awarded automatically. There are some however, where you will need to be involved in an application or nomination process. To find out more about our scholarships and check your eligibility, please visit our dedicated scholarships pages.
Money Matters
Please view the relevant Money Matters guide for comprehensive information about the financial support available to eligible UK students.
EU/EEA and Swiss students who have settled or pre-settled status under the EU Settlement Scheme may be eligible to apply for financial support. Irish nationals can ordinarily apply to Student Universal Support Ireland (SUSI). If you are an EU student who does not have settled or pre-settled status, or are an international student from a non-EU country, please see our international student finance pages.
Your future career
The future for Edge Hill marketing graduates is varied and exciting. Past years have seen students working for private sector enterprises, but more recently that’s widened to diverse industries such as retail, fashion, manufacturing, leisure and tourism and consumer goods. Some students may want to further their studies with a Masters or PGCE.
After completing our marketing degree, there’s plenty of career paths to choose from including promotions, marketing management, digital marketing and teaching. We’ve seen graduates find roles in Jaguar Land Rover, Vodafone, BT and Panasonic. Typical roles to look out for include:
- Business to business (B2B) marketing executive
- Service coordinator
- Product manager
- International marketing manager
- Business development manager
- Graduate project manager
A professionally recognised degree
Edge Hill’s marketing degree is accredited by the Chartered Institute of Marketing (CIM), the leading professional body for marketers worldwide. This accreditation enables you to gain exemptions towards selected modules on CIM qualifications available through the Graduate Gateway. You can sit the remaining CIM modules alongside your degree or within three years of graduating. Further information about the Graduate Gateway is available at www.cim.co.uk/qualifications/graduate-gateway.
You will also gain affiliate membership of the Chartered Management Institute (CMI), a globally recognised professional body, for the duration of your marketing degree and one additional year after graduation. You will then have the option to renew your affiliate membership on an annual basis, however this would be at your own expense. The CMI is dedicated to promoting the highest standards in management and leadership excellence. Membership entitles you to full access to ManagementDirect, an extensive online portal that provides invaluable careers information, course-based resources and advice on best practice.
On successful completion of the programme, you will be awarded a CMI Level 5 Certificate in Management and Leadership alongside your degree.
Course changes
Every effort has been made to ensure the accuracy of this information, however our courses are subject to ongoing review and development. Changing circumstances may necessitate alteration to, or the cancellation of, courses.
Changes may be necessary to comply with the requirements of professional bodies, revisions to subject benchmarks statements, to keep courses updated and contemporary, or as a result of student feedback. We reserve the right to make variations if we consider such action to be necessary or in the best interests of students.
