Overview
Course In Depth
Modules
Entry Criteria
Careers and Employability
Finance
Apply
Related Courses
Overview
UCAS Code: | M368 |
---|---|
Course Length: | 3 Years Full-Time, 5 Years Part-Time |
Start Dates: | September 2022, September 2023 |
Subjects: | Marketing |
Location: | Edge Hill University |
Example Offers: | BBC-BBB (A Level) or DMM (BTEC) View full entry criteria |


Why does one product or service take off, while something similar stalls on the runway? Whatever the answer is, you can be sure that well-researched and creative marketing has played a central role. Marketing is a core aspect of any business and if you are interested in how products are designed, positioned and promoted, as well as how brands manage their image in the digital age, then this is the degree for you. Covering an exciting mixture of creativity, business theory, analysis and planning, as well as providing real-world experience, the programme enables you to hone your marketing skills and apply them across a variety of industries, gaining an understanding of what drives consumer behaviour and how businesses develop popular products, make compelling offers and deliver effective promotional campaigns.
Student and Alumni Profiles
Discover Uni: Full-Time Study
Discover Uni: Part-Time Study
In Depth
What will I study?
Year 1 will cover the central philosophies of marketing thinking and practice to develop your knowledge of essential marketing concepts and strategies. Through this you will combine academic and practical learning to acquire transferable employability skills.
Year 2 will address issues of implementation through a range of contexts including the retail sector. You will also integrate many of the principles you have learned and examine the overarching role of marketing communications in building brands, with a specific focus on the role of digital media. You will have the option to complete either a work placement or a graduate enterprise module where you will form and run a company with your peers.
Year 3 develops your expertise in a progressively challenging way. You will take an increasingly strategic view of marketing and marketing management, including the marketer’s role in developing marketing strategy in a global digital age. Working in a group, you will participate in an online marketing simulation package which will provide you with the opportunity to experience making marketing decisions based on your analysis of market and company data.
How will I study?
You will have access to excellent facilities and resources, with extensive use of information technology to support your learning. Coursework may comprise individual and group work, case studies and problem-solving exercises.
You will have the opportunity to develop your employability profile through a work placement or participation in a graduate enterprise project.
Edge Hill is a member of a European-wide consortium of universities which means our students can participate in marketing activities with students from across Europe. By taking part in these activities you will gain an enriched understanding of the complexities of European culture, a greater awareness of your communication abilities and significantly enhanced marketing skills.
How will I be assessed?
The combination of assessments considers vocational capability, academic critical thinking and intellectual development. Examinations may take different forms, using both seen and unseen questions, and be closed or open book. Case studies and problem-solving exercises may also be used.
Who will be teaching me?
Edge Hill Business School is home to a thriving research community, hosts a growing international partnership portfolio, and is a member of AACSB International (The Association to Advance Collegiate Schools of Business), the world’s largest management education network.
Highly qualified, experienced and enthusiastic academics who research and regularly engage within the wider business and academic environment teach on this degree. You will benefit from their specialist knowledge and expertise. External professionals will be invited to deliver sessions in order to develop your wider contacts.
Facilities
A stunning £8million building provides impressive teaching and learning facilities for students in Edge Hill Business School.
The contemporary three-storey building offers a 100-seat lecture theatre and modern seminar and meeting rooms. There are also social learning areas which encourage a more informal and interactive style of learning, in addition to an attractive roof garden and atrium.
Timetables
Timetables for your first week are normally available at the end of August prior to enrolment in September. You can expect to receive your timetable for the rest of the academic year during your first week. Please note that while we make every effort to ensure that timetables are as student-friendly as possible, scheduled teaching can take place on any day of the week. Wednesday afternoons are normally reserved for sports and cultural activities.
Disclaimer
Every effort has been made to ensure the accuracy of our published course information, however our programmes are subject to ongoing review and development. Changing circumstances may necessitate alteration to, or the cancellation of, courses.
Changes may be necessary to comply with the requirements of accrediting bodies, revisions to subject benchmarks statements, to keep courses updated and contemporary, or as a result of student feedback. We reserve the right to make variations if we consider such action to be necessary or in the best interests of students.
Modules
Expand AllYear 1
Compulsory modules:
BUS1022Fundamentals of Marketing Communications (20 credits)
BUS1031Introduction to Digital Marketing (20 credits)
BUS1020Principles of Marketing (20 credits)
BUS1021Understanding Consumer Markets (20 credits)
You will select two of the following optional modules:
BUS1012Business Economics (20 credits)
BUS1017Business Start-Up (20 credits)
BUS1032Communicating Through Design (20 credits)
BUS1033Creative Thinking in Business (20 credits)
BUS1027History of Advertising (20 credits)
BUS1030Marketing Research (20 credits)
BUS1018Statistics for Economics (20 credits)
You have the option to learn a language and study Arabic, French, German, Italian, Mandarin or Spanish as an integral part of this degree. A single Language module can be studied in Year 1 instead of one of the optional modules above.
TLC1010Language 1 (20 credits)
Year 2
Compulsory modules:
BUS2032Branding: Integrated Digital Campaigns (20 credits)
BUS2017Research Methods for Business (20 credits)
BUS2031Retail Marketing Planning (20 credits)
You will select one of the following optional modules:
BUS2019Employability (20 credits)
BUS2020Graduate Enterprise (20 credits)
You will select two of the following optional modules:
BUS2041Brand Activation (20 credits)
BUS2035Consumer Behaviour (20 credits)
BUS2038Loyalty Generation and CRM (20 credits)
BUS2033Social Media Monitoring and Analytics (20 credits)
BUS2200The Marketing Pitch (20 credits)
If you studied a Language module in Year 1, or if you can demonstrate equivalent knowledge, you may wish to study a further Language module in Year 2. This would form an integral part of your degree in place of one of the optional modules above.
TLC2000Language 2 (20 credits)
Year 3
Compulsory modules:
BUS3042Marketing Simulation (20 credits)
You will select one of the following optional modules:
BUS3022Dissertation (40 credits)
BUS3023Extended Business Project (40 credits)
You will select three of the following optional modules:
BUS3047Advertising Critical Debates (20 credits)
BUS3041Advertising in Marketing Communications (20 credits)
BUS3030Business Strategy and Digital Goods (20 credits)
BUS3044Entrepreneurship and Innovation (20 credits)
BUS3039Global Marketing Management (20 credits)
BUS3040Marketing and Society (20 credits)
If you studied Language modules in Years 1 and 2, or if you can demonstrate equivalent knowledge, you may wish to study a further Language module in Year 3. This would form an integral part of your degree in place of one of the optional modules above.
TLC3000Language 3 (20 credits)
Optional modules provide an element of choice within the programme curriculum. The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by timetabling requirements.
Entry Criteria
Entry Requirements
Typical offer 112-120 UCAS Tariff points. No specific subjects are required.
Example Offers
Some examples of how you can achieve 112-120 UCAS Tariff points are detailed below.
- A Level: BBC-BBB;
- BTEC Extended Diploma (or combination of BTEC QCF qualifications): Distinction, Merit, Merit (DMM);
- T Level: Overall grade of Merit;
- International Baccalaureate (IB): We are happy to accept IB qualifications which achieve the required number of UCAS Tariff points;
- Access to Higher Education Diploma: 45 credits at Level 3, for example 15 credits at Distinction and 30 credits at Merit or 24 credits at Distinction and 21 credits at Merit. The required total can be attained from various credit combinations.
Please note, the above examples may differ from actual offers made. A combination of A Level and BTEC awards may also be accepted.
If you have a minimum of two A Levels (or equivalent), there is no maximum number of qualifications that we will accept UCAS points from. This includes additional qualifications such as Extended Project Qualification (EPQ), AS Levels that haven’t been continued to A Level, and General Studies AS or A Level awards.
For further information on how you can meet the entry requirements, including details of alternative qualifications, please visit www.edgehill.ac.uk/offers.
EU students can get country-specific information about the University’s entry requirements and equivalent national qualifications at www.edgehill.ac.uk/eu.
International students should visit www.edgehill.ac.uk/international for information on the entry criteria for overseas applicants.
English Language Requirements
International students require IELTS 6.0, with a score no lower than 5.5 in each individual component, or an equivalent English language qualification.
If your current level of English is half a band or one band lower, either overall or in one or two elements, you may want to consider our Pre-Sessional English course.
Are there any alternative ways to meet the entry requirements?
If you have the ability to study for a degree but lack the necessary qualifications or confidence, our Fastrack: Preparation for Higher Education course could be for you. This free, seven-week programme provides a great opportunity to enhance your study skills and subject knowledge and demonstrate that you are ready to study a particular subject with us, in lieu of achieving the UCAS Tariff points in the entry criteria.
Upon successful completion of a Fastrack course, you will be well placed to progress onto a corresponding Edge Hill University degree, although additional entry requirements may apply and the availability of specific programmes cannot be guaranteed. For more information, visit www.edgehill.ac.uk/fastrack.
Career Prospects
What are my career prospects?
You could enter a range of careers within marketing and general business. Opportunities exist within the marketing industry itself and in industries and sectors as diverse as retail, fashion, manufacturing, services, leisure and tourism and consumer goods. There are opportunities for career progression to marketing manager or executive, product manager or international marketing manager.
The programme is accredited by the Chartered Institute of Marketing (CIM), the leading professional body for marketers worldwide. This accreditation enables you to gain exemptions towards selected modules on CIM qualifications available through the Graduate Gateway. You can sit the remaining CIM modules alongside your degree or within three years of graduating. Further information about the Graduate Gateway is available at www.cim.co.uk/qualifications/graduate-gateway.
You will also gain affiliate membership of the Chartered Management Institute (CMI), a globally recognised professional body, for the duration of your degree and associate membership (known as ACMI) for one additional year after graduation. You will then have the option to renew your associate membership on an annual basis, however this would be at your own expense. The CMI is dedicated to promoting the highest standards in management and leadership excellence. Membership entitles you to full access to ManagementDirect, an extensive online portal that provides invaluable careers information, course-based resources and advice on best practice.
On successful completion of the programme, you will be awarded a CMI Level 5 Certificate in Management and Leadership alongside your degree.
How can I enhance my employability?
It is useful to consider, even before you apply, how you will spend your time while studying and make the most of your university experience.
Optional, additional activities may be available on this degree which could help to prepare you for a stimulating and rewarding career. These include:
- Sandwich Years – you may have the opportunity to apply to complete a sandwich year placement, usually as the third year of a four year degree, and gain highly relevant work experience;
- Studying Abroad – you may have the opportunity to apply to spend time studying or working abroad, usually as the third year of a four year degree, enabling you to immerse yourself in a different culture;
- Learning a Language – you may be able to select language modules, delivered at the Edge Hill Language Centre, as an integral part of your degree (for which you will gain academic credits). Alternatively, it may be possible to participate in Language Steps classes as additional study.
Please note, the availability of these additional activities cannot be guaranteed for all students. Depending on availability and the number of students wanting to participate, there may be a competitive application process for sandwich year placements or studying abroad opportunities or you may be required to secure a relevant placement yourself.
Finance
Tuition Fees
If you are a prospective UK student who will be joining this undergraduate degree on a full-time basis in academic year 2022/23, the tuition fee will be £9,250 a year. Tuition fees for international students enrolling on the programme on a full-time basis in academic year 2022/23 are £15,000 a year.
If you are a prospective UK student who will be joining this undergraduate degree on a part-time basis in academic year 2022/23, the tuition fee will be £77 per credit. This is equivalent to £1,540 per 20 credit module. 360 credits are required to complete an undergraduate degree.
EU/EEA and Swiss students who have settled or pre-settled status under the EU Settlement Scheme, as well as Irish nationals, may be eligible for the UK tuition fee rate.
The University may administer a small inflationary rise in tuition fees, in line with Government policy, in subsequent academic years as you progress through the course.
Financial Support
Subject to eligibility, UK students joining this undergraduate degree can apply for a Tuition Fee Loan from the Government to cover the full cost of tuition fees. UK students enrolling on the programme may also be eligible to apply for additional funding to help with living costs.
For comprehensive information about the financial support available to eligible UK students joining this programme in academic year 2022/23, together with details of how to apply for potential funding, please view our Money Matters 2022/23 guide for your intended mode of study.
- Money Matters 2022/23 Full-Time: www.edgehill.ac.uk/undergradfinance2022
- Money Matters 2022/23 Part-Time: www.edgehill.ac.uk/undergradfinance2022pt
EU/EEA and Swiss students who have settled or pre-settled status under the EU Settlement Scheme may be eligible to apply for financial support. Irish nationals should ordinarily apply to Student Universal Support Ireland (SUSI). Please see www.edgehill.ac.uk/eufinance for further details.
Financial support information for international students can be found at www.edgehill.ac.uk/international/fees.
Scholarships
Edge Hill University offers a range of scholarships with a competitive application process for prospective full-time undergraduate students.
These scholarships aren’t linked to academic success and celebrate determination, talent and achievement beyond your coursework, for instance in creativity, enterprise, ICT, performance, sport or volunteering.
To find out more about scholarships, to assess your eligibility, and to meet some of our dedicated scholarship winners, visit www.edgehill.ac.uk/scholarships.
Apply
How to Apply
If you wish to study full-time, apply online through UCAS at www.ucas.com. Visit www.edgehill.ac.uk/applyucas to find out more about the application process.
If you wish to study part-time, apply directly to Edge Hill University at www.edgehill.ac.uk/apply-part-time.
Further information for international students about how to apply is available at www.edgehill.ac.uk/applyinternational.
Should you accept an offer of a place to study with us and formally enrol as a student, you will be subject to the provisions of the regulations, rules, codes, conditions and policies which apply to our students. These are available at www.edgehill.ac.uk/studentterms.
Visit Us
If you are considering applying to study at Edge Hill University, the best way to gain an insight into student life is to discover our stunning campus for yourself by attending an open day. You can view dates and book your place at www.edgehill.ac.uk/opendays.
Alternatively, if you are unable to attend an open day, you can find out more about our full range of events for prospective students, including campus tours and virtual activities, at www.edgehill.ac.uk/visitus.
Request a Prospectus
If you would like to explore our full range of degrees before you apply, you can order an undergraduate prospectus at www.edgehill.ac.uk/undergradprospectus.
Get in Touch
If you have any questions about this programme or what it’s like to study at Edge Hill University, please contact:
- Course Enquiries
- Tel: 01695 657000
- Email: [email protected]
International students should visit www.edgehill.ac.uk/international or email [email protected] with any queries about overseas study.
Course Changes
Expand All This tab outlines any material changes to course content, programme structure, assessment methods, entry criteria, and modes of study or delivery, implemented in the past two years. Future material changes will be added here as amends are made to course information.3rd March 2022 - Change of Module
2nd March 2021 - Update to Example Offers
8th February 2021 - New Modules Added
Covid-19 - Marketing Essential Information
Teaching and Learning at Edge Hill University in 2020
In this video Pro Vice-Chancellor, Lynda Brady, answers your questions and explains how teaching will work when you join us at Edge Hill University in September.
Campus Facilities at Edge Hill University in 2020
In this video Pro Vice-Chancellor, Lynda Brady, explains how we’re preparing the campus for your arrival in September and the facilities that will be available.