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Marketing with Digital Communications BSc (Hons)

UCAS code: N590

Discover how digital marketing builds brands. Learn the theory behind consumer behaviour. Use your marketing and digital communications know-how to start your career within the ever-evolving digital economy on this course accredited by the Chartered Institute of Marketing.

Overview

Course length: 3 years full-time
5 years part-time
Start dates: September 2023
Location: Edge Hill University
Example offers: BBC-BBB (A Level) or DMM (BTEC) View full entry criteria
Subject(s): Marketing
Faculty: Arts and Sciences
Department: Business School
Two students work at an Apple Mac. while browsing adverts in print.

There’s a shifting dynamic in the marketing landscape and the demand for graduates with digital marketing skills is growing. As consumers become more social media savvy, businesses need new tools to create striking brands and stay ahead of the competition.

You’ll study digital marketing, web analytics and social media management to see how they fit into business strategy. Find out how to grow market share by speaking to your target customers successfully. We’ll also cover media and PR in the digital age to help you in writing for digital platforms.

Traditional marketing practices such as segmentation, positioning and the marketing mix are at the heart of any business, so you’ll study these alongside the digital modules.

Our marketing with digital communications degree will help you develop valuable resources that you’ll dip into throughout your career.

By completing this course, if you’d like to further your studies with the Chartered Institute of Marketing, you’ll have less assessments after earning exemption with us.

Chartered Management Institute HE Partner logo
Chartered Institute of Marketing logo.

Course features

  • Learn a language option available

  • Professional accreditation

  • Sandwich year option available

  • Studying abroad option available

  • Work placement opportunity

What you'll study

In your first year of our marketing with digital communications degree, you’ll cover the basic marketing thinking, concepts and strategies that you’ll revisit throughout your time at Edge Hill. We’ll introduce you to digital and interactive marketing and how visual communications help businesses stand out from the crowd. As well as looking at life online, you’ll see how traditional marketing can support its technological counterparts.

Compulsory modules:

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Fundamentals of Marketing Communications

Introduction to Digital Marketing

Principles of Marketing

Understanding Consumer Markets

Two of:

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Business Economics

Business Start-Up

Communicating Through Design

Creative Thinking in Business

History of Advertising

Marketing Research

Language 1

Would you like to find out how to create brand loyalty using CRM? Or engage with the exciting world of marketing on a placement? All the while implementing the basic principles from the first year. In Year 2 there will be a focus on the role of digital marketing and you’ll get the chance to create and promote your own business. You’ll also choose two optional modules from a range of topics.

Compulsory modules:

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Branding: Integrated Digital Campaigns

Research Methods for Business

Retail Marketing Planning

One of:

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Employability

Graduate Enterprise

Two of:

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Analysing Audiences

Brand Activation

Consumer Behaviour

Loyalty Generation and CRM

Media and PR in the Digital Age

Social Media Monitoring and Analytics

The Marketing Pitch

Language 2

Modules in Year 3 will go further into the consumer psyche. You’ll explore the factors influencing their brand choices and how they buy. The final year also includes a marketing simulation that shows the effects of your decision-making against the market, competitors and your proposed product positioning. You’ll get the chance to flex your insight-gathering abilities and take part in a sponsored research project or complete a dissertation.

Compulsory modules:

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Marketing Simulation

One of:

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Dissertation

Extended Business Project

Three of:

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Advertising Critical Debates

Advertising in Marketing Communications

Business Strategy and Digital Goods

Entrepreneurship and Innovation

Global Marketing Management

Marketing and Society

Media Futures

Language 3

Optional modules provide an element of choice within the course curriculum. The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by timetabling requirements. Some restrictions on optional module choice or combinations of optional modules may apply.

How you'll study

Extensive use of information technology to support your learning experience and ensure you graduate with the knowledge and the appropriate skills for your chosen career. Coursework may comprise individual and group work, case studies and problem-solving exercises.

You will have the opportunity to develop your employability profile through a work placement or participation in a graduate enterprise project.

Edge Hill is a member of a European-wide consortium of universities which means our students can participate in marketing activities with students from across Europe. By taking part in these activities you will gain an enriched understanding of the complexities of European culture, a greater awareness of your communication abilities and significantly enhanced marketing skills.

Timetables for your first week are normally available at the end of August prior to enrolment in September. You can expect to receive your timetable for the rest of the academic year during your first week. Please note that while we make every effort to ensure that timetables are as student-friendly as possible, scheduled teaching can take place on any day of the week. Wednesday afternoons are normally reserved for sports and cultural activities.

How you'll be assessed

Combined assessments consider vocational capability, academic critical thinking and intellectual development. Case studies and problem-solving exercises may also be used. Examinations may take different forms, using both seen and unseen questions and a closed or open book approach.

Who will be teaching you

Edge Hill Business School is home to a thriving research community, hosts a growing international partnership portfolio, and is a member of AACSB International (The Association to Advance Collegiate Schools of Business), the world’s largest management education network.

Highly qualified, experienced and enthusiastic academics who research and regularly engage with the wider business and academic environment teach this degree. Staff specialisms are actively encouraged and you will benefit from their wide range of knowledge and experience. External professionals will be invited to deliver sessions in order to develop your wider contacts.

Entry criteria

Entry requirements

Typical offer 112-120 UCAS Tariff points. No specific subjects are required.

Example offers

Qualification Requirement
A Level BBC-BBB.
BTEC Extended Diploma (or combination of BTEC QCF qualifications) Distinction, Merit, Merit (DMM).
T Level Overall grade of Merit.
International Baccalaureate (IB) We are happy to accept IB qualifications which achieve the required number of UCAS Tariff points.
Access to Higher Education Diploma 45 credits at Level 3, for example 15 credits at Distinction and 30 credits at Merit or 24 credits at Distinction and 21 credits at Merit. The required total can be attained from various credit combinations.

Please note, the above examples may differ from actual offers made. A combination of A Level and BTEC awards may also be accepted.

If you have a minimum of two A Levels (or equivalent), there is no maximum number of qualifications that we will accept UCAS points from. This includes additional qualifications such as Extended Project Qualification (EPQ), AS Levels that haven't been continued to A Level, and General Studies AS or A Level awards.

English language requirements

International students require IELTS 6.0, with a score no lower than 5.5 in each individual component, or an equivalent English language qualification.

If your current level of English is half a band, one band, or one-and-a-half bands lower, either overall or in one or two elements, you may want to consider our Pre-Sessional English course.

How to apply

Apply full-time

Apply online through UCAS

Read our guide to applying through UCAS to find out more about the application process.

Apply part-time

Apply directly to Edge Hill University

Complete our online application form if you want to study this course on a part-time basis.

International

Apply as an international student

Please see our international student pages for further information about how to apply as a prospective international student.

Should you accept an offer of a place to study with us and formally enrol as a student, you will be subject to the provisions of the regulations, rules, codes, conditions and policies which apply to our students. These are available at www.edgehill.ac.uk/studentterms.

Did you know?

If you join a full time undergraduate degree at Edge Hill University, we will guarantee you the offer of a room in our halls of residence for the first year of your course.

Discover our accommodation

Facilities

Edge Hill Business School.A stunning £8million building provides impressive teaching and learning facilities for students in Edge Hill Business School.

The contemporary three-storey building offers a 100-seat lecture theatre and modern seminar and meeting rooms. There are also social learning areas which encourage a more informal and interactive style of learning, in addition to an attractive roof garden and atrium.

Where you'll study

Business School

Finance

Tuition fees

UK Full-Time

£9,250

a year

UK Part-Time

£77 per credit

for 360 credits

International

£15,500

a year

The UK tuition fee rate is subject to final Government approval for academic year 2023/24 entry. The University may administer a small inflationary rise in tuition fees, in line with Government policy, in subsequent academic years as you progress through the course.

EU/EEA and Swiss students who have settled or pre-settled status under the EU Settlement Scheme, as well as Irish nationals, may be eligible for the UK tuition fee rate.

Financial support

Subject to eligibility, UK students joining this course can apply for a Tuition Fee Loan from the Government to cover the full cost of tuition fees. UK students enrolling on the course may also be eligible to apply for additional funding to help with living costs.

Please view the relevant Money Matters guide for comprehensive information about the financial support available to eligible UK students.

EU/EEA and Swiss students who have settled or pre-settled status under the EU Settlement Scheme may be eligible to apply for financial support. Irish nationals can ordinarily apply to Student Universal Support Ireland (SUSI). If you are an EU student who does not have settled or pre-settled status, or are an international student from a non-EU country, please see our international student finance pages.

Your future career

Our marketing with digital communications degree opens up a range of thrilling and diverse roles in industries such as retail, fashion, manufacturing, leisure and tourism and consumer goods. Some students may want to further their studies with a Masters or PGCE.

You’ll leave Edge Hill with the skills and know-how to start your own business, but if you’d prefer to find employment, there are plenty of career paths to choose from including marketing design, advertising, and creative promotions.

We’ve seen graduates find roles in Jaguar Land Rover, Vodafone, BT and Panasonic. Typical roles to look out for could include:

  • Digital content coordinator
  • Insights and analytics specialist
  • Recovery and reorganisation assistant manager
  • Business development manager
  • Graduate project manager

A professionally recognised degree

The programme is accredited by the Chartered Institute of Marketing (CIM), the leading professional body for marketers worldwide. This accreditation enables you to gain exemptions towards selected modules on CIM qualifications available through the Graduate Gateway. You can sit the remaining CIM modules alongside your degree or within three years of graduating. Further information about the Graduate Gateway is available at www.cim.co.uk/qualifications/graduate-gateway.

You will also gain affiliate membership of the Chartered Management Institute (CMI), a globally recognised professional body, for the duration of your degree and one additional year after graduation. You will then have the option to renew your affiliate membership on an annual basis, however this would be at your own expense. The CMI is dedicated to promoting the highest standards in management and leadership excellence. Membership entitles you to full access to ManagementDirect, an extensive online portal that provides invaluable careers information, course-based resources and advice on best practice.

On successful completion of the programme, you will be awarded a CMI Level 5 Certificate in Management and Leadership alongside your degree.

Course changes

Every effort has been made to ensure the accuracy of this information, however our courses are subject to ongoing review and development. Changing circumstances may necessitate alteration to, or the cancellation of, courses.

Changes may be necessary to comply with the requirements of professional bodies, revisions to subject benchmarks statements, to keep courses updated and contemporary, or as a result of student feedback. We reserve the right to make variations if we consider such action to be necessary or in the best interests of students.

Track changes to this course

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