Marketing with Digital Communications BSc (Hons)
UCAS code: N590
Discover how digital marketing builds brands. Learn the theory behind consumer behaviour. Use your marketing and digital communications know-how to start your career within the ever-evolving digital economy on this course accredited by the Chartered Institute of Marketing.
There’s a shifting dynamic in the marketing landscape and the demand for graduates with digital marketing skills is growing. As consumers become more social media savvy, businesses need new tools to create striking brands and stay ahead of the competition.
You’ll study digital marketing, web analytics and social media management to see how they fit into business strategy. Find out how to grow market share by speaking to your target customers successfully. We’ll also cover media and PR in the digital age to help you in writing for digital platforms.
Traditional marketing practices such as segmentation, positioning and the marketing mix are at the heart of any business, so you’ll study these alongside the digital modules.
Our marketing with digital communications degree will help you develop valuable resources that you’ll dip into throughout your career.
By completing this course, if you’d like to further your studies with the Chartered Institute of Marketing, you’ll have less assessments after earning exemption with us.
Learn a language option available
Sandwich year option available
Studying abroad option available
Work placement opportunity
What you'll study
In your first year of our marketing with digital communications degree, you’ll cover the basic marketing thinking, concepts and strategies that you’ll revisit throughout your time at Edge Hill. We’ll introduce you to digital and interactive marketing and how visual communications help businesses stand out from the crowd. As well as looking at life online, you’ll see how traditional marketing can support its technological counterparts.
Fundamentals of Marketing Communications
Module code: BUS1022
Introduction to Digital Marketing
Module code: BUS1031
Principles of Marketing
Module code: BUS1020
Understanding Consumer Markets
Module code: BUS1021
Two of:Expand all
Module code: BUS1012
Module code: BUS1017
Communicating Through Design
Module code: BUS1032
Creative Thinking in Business
Module code: BUS1033
History of Advertising
Module code: BUS1027
Module code: BUS1030
Module code: TLC1010
Would you like to find out how to create brand loyalty using CRM? Or engage with the exciting world of marketing on a placement? All the while implementing the basic principles from the first year. In Year 2 there will be a focus on the role of digital marketing and you’ll get the chance to create and promote your own business. You’ll also choose two optional modules from a range of topics.
Branding: Integrated Digital Campaigns
Module code: BUS2032
Research Methods for Business
Module code: BUS2017
Retail Marketing Planning
Module code: BUS2031
One of:Expand all
Module code: BUS2019
Module code: BUS2020
Two of:Expand all
Module code: MED2215
Module code: BUS2041
Module code: BUS2035
Loyalty Generation and CRM
Module code: BUS2038
Media and PR in the Digital Age
Module code: MED2259
Social Media Monitoring and Analytics
Module code: BUS2033
The Marketing Pitch
Module code: BUS2200
Module code: TLC2000
Modules in Year 3 will go further into the consumer psyche. You’ll explore the factors influencing their brand choices and how they buy. The final year also includes a marketing simulation that shows the effects of your decision-making against the market, competitors and your proposed product positioning. You’ll get the chance to flex your insight-gathering abilities and take part in a sponsored research project or complete a dissertation.
Module code: BUS3042
One of:Expand all
Module code: BUS3022
Extended Business Project
Module code: BUS3023
Three of:Expand all
Advertising Critical Debates
Module code: BUS3047
Advertising in Marketing Communications
Module code: BUS3041
Business Strategy and Digital Goods
Module code: BUS3030
Entrepreneurship and Innovation
Module code: BUS3044
Global Marketing Management
Module code: BUS3039
Marketing and Society
Module code: BUS3040
Module code: MED3208
Module code: TLC3000
Optional modules provide an element of choice within the course curriculum. The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by timetabling requirements. Some restrictions on optional module choice or combinations of optional modules may apply.
How you'll study
Extensive use of information technology to support your learning experience and ensure you graduate with the knowledge and the appropriate skills for your chosen career. Coursework may comprise individual and group work, case studies and problem-solving exercises.
You will have the opportunity to develop your employability profile through a work placement or participation in a graduate enterprise project.
Edge Hill is a member of a European-wide consortium of universities which means our students can participate in marketing activities with students from across Europe. By taking part in these activities you will gain an enriched understanding of the complexities of European culture, a greater awareness of your communication abilities and significantly enhanced marketing skills.
How you'll be assessed
Combined assessments consider vocational capability, academic critical thinking and intellectual development. Case studies and problem-solving exercises may also be used. Examinations may take different forms, using both seen and unseen questions and a closed or open book approach.
Who will be teaching you
Edge Hill Business School is home to a thriving research community, hosts a growing international partnership portfolio, and is a member of AACSB International (The Association to Advance Collegiate Schools of Business), the world’s largest management education network.
Highly qualified, experienced and enthusiastic academics who research and regularly engage with the wider business and academic environment teach this degree. Staff specialisms are actively encouraged and you will benefit from their wide range of knowledge and experience. External professionals will be invited to deliver sessions in order to develop your wider contacts.
Typical offer 112-120 UCAS Tariff points. No specific subjects are required.
|BTEC Extended Diploma (or combination of BTEC QCF qualifications)||Distinction, Merit, Merit (DMM).|
|T Level||Overall grade of Merit.|
|International Baccalaureate (IB)||We are happy to accept IB qualifications which achieve the required number of UCAS Tariff points.|
|Access to Higher Education Diploma||45 credits at Level 3, for example 15 credits at Distinction and 30 credits at Merit or 24 credits at Distinction and 21 credits at Merit. The required total can be attained from various credit combinations.|
Please note, the above examples may differ from actual offers made. A combination of A Level and BTEC awards may also be accepted.
If you have a minimum of two A Levels (or equivalent), there is no maximum number of qualifications that we will accept UCAS points from. This includes additional qualifications such as Extended Project Qualification (EPQ), AS Levels that haven't been continued to A Level, and General Studies AS or A Level awards.
English language requirements
International students require IELTS 6.0, with a score no lower than 5.5 in each individual component, or an equivalent English language qualification.
If your current level of English is half a band, one band, or one-and-a-half bands lower, either overall or in one or two elements, you may want to consider our Pre-Sessional English course.
How to apply
Should you accept an offer of a place to study with us and formally enrol as a student, you will be subject to the provisions of the regulations, rules, codes, conditions and policies which apply to our students. These are available at www.edgehill.ac.uk/studentterms.
If you join a full time undergraduate degree at Edge Hill University, we will guarantee you the offer of a room in our halls of residence for the first year of your course.Discover our accommodation
A stunning £8million building provides impressive teaching and learning facilities for students in Edge Hill Business School.
The contemporary three-storey building offers a 100-seat lecture theatre and modern seminar and meeting rooms. There are also social learning areas which encourage a more informal and interactive style of learning, in addition to an attractive roof garden and atrium.
Where you'll study
£77 per credit
for 360 credits
EU/EEA and Swiss students who have settled or pre-settled status under the EU Settlement Scheme, as well as Irish nationals, may be eligible for the UK tuition fee rate.
Subject to eligibility, UK students joining this course can apply for a Tuition Fee Loan from the Government to cover the full cost of tuition fees. UK students enrolling on the course may also be eligible to apply for additional funding to help with living costs.
Please view the relevant Money Matters guide for comprehensive information about the financial support available to eligible UK students.
EU/EEA and Swiss students who have settled or pre-settled status under the EU Settlement Scheme may be eligible to apply for financial support. Irish nationals can ordinarily apply to Student Universal Support Ireland (SUSI). If you are an EU student who does not have settled or pre-settled status, or are an international student from a non-EU country, please see our international student finance pages.
Your future career
Our marketing with digital communications degree opens up a range of thrilling and diverse roles in industries such as retail, fashion, manufacturing, leisure and tourism and consumer goods. Some students may want to further their studies with a Masters or PGCE.
You’ll leave Edge Hill with the skills and know-how to start your own business, but if you’d prefer to find employment, there are plenty of career paths to choose from including marketing design, advertising, and creative promotions.
We’ve seen graduates find roles in Jaguar Land Rover, Vodafone, BT and Panasonic. Typical roles to look out for could include:
- Digital content coordinator
- Insights and analytics specialist
- Recovery and reorganisation assistant manager
- Business development manager
- Graduate project manager
A professionally recognised degree
The programme is accredited by the Chartered Institute of Marketing (CIM), the leading professional body for marketers worldwide. This accreditation enables you to gain exemptions towards selected modules on CIM qualifications available through the Graduate Gateway. You can sit the remaining CIM modules alongside your degree or within three years of graduating. Further information about the Graduate Gateway is available at www.cim.co.uk/qualifications/graduate-gateway.
You will also gain affiliate membership of the Chartered Management Institute (CMI), a globally recognised professional body, for the duration of your degree and one additional year after graduation. You will then have the option to renew your affiliate membership on an annual basis, however this would be at your own expense. The CMI is dedicated to promoting the highest standards in management and leadership excellence. Membership entitles you to full access to ManagementDirect, an extensive online portal that provides invaluable careers information, course-based resources and advice on best practice.
On successful completion of the programme, you will be awarded a CMI Level 5 Certificate in Management and Leadership alongside your degree.
Every effort has been made to ensure the accuracy of this information, however our courses are subject to ongoing review and development. Changing circumstances may necessitate alteration to, or the cancellation of, courses.
Changes may be necessary to comply with the requirements of professional bodies, revisions to subject benchmarks statements, to keep courses updated and contemporary, or as a result of student feedback. We reserve the right to make variations if we consider such action to be necessary or in the best interests of students.
Track changes to this course
Change to Chartered Management Institute Membership - 19 May 2022
Information about membership with the Chartered Management Institute (CMI) updated to indicate that students gain eligibility for Affiliate Member status with the CMI for the duration of their course and one year after graduation.
Change of Module - 3 March 2022
BUS2200 The Marketing Pitch (20 credits) replaces BUS2034 Services and Experiential Marketing (20 credits) as an optional module in Year 2.
Update to Example Offers - 2 March 2021
Example offers updated to include the Digital Production, Design and Development T Level with an overall grade of Merit.
Change of Modules - 8 February 2021
BUS1032 Communicating Through Design (20 credits) and BUS1033 Creative Thinking in Business (20 credits) added as optional modules in Year 1.
BUS2041 Brand Activation (20 credits) replaces MED2055 Convergent Media (20 credits) as an optional module in Year 2.
BUS3047 Advertising Critical Debates (20 credits) added as an optional module in Year 3.
Change of Modules - 22 January 2021
MED2289 Crisis Management (20 credits) removed as an optional module in Year 2.
MED3058 Media Policy and Political Communications (20 credits) and MED3059 PR for Charities and Non-Governmental Organisations (20 credits) removed as optional modules in Year 3.