Overview
Course In Depth
Modules
Entry Criteria
Careers and Employability
Finance
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Overview
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UCAS Code: | N590 |
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Course Length: | 3 Years Full-Time |
Start Dates: | September 2021, September 2022 |
Subjects: | Marketing |
Location: | Edge Hill University |
Example Offers: | BBC-BBB (A Level) or DMM (BTEC) View full entry criteria |


The digital economy and the rise of the social media-savvy customer means organisations need new tools and a strong brand to remain competitive. This shifting relationship means demand is growing for graduates with digital marketing skills. This degree combines traditional marketing practices with opportunities to study how digital marketing, web analytics and social media management have affected the corporate marketing strategies that have enabled small enterprises and microbusinesses to retain and grow market share through carefully shaping their relationships with key customer groups. If you are looking for a career as a marketing professional, or within the digital economy, this degree will allow you to develop a wide portfolio of skills and expertise.
Discover Uni: Full-Time Study
In Depth
What will I study?
In Year 1 you will study the central philosophies of marketing thinking, research and practice which will develop your knowledge of essential marketing concepts and strategies. Combining academic and practical learning, you will acquire transferable employability skills. You will also learn the fundamentals of digital and interactive marketing and how the use of the internet, customer profiling, big data, and software applications can support traditional marketing practices.
In Year 2 you will tailor your degree to your interests by choosing from marketing and digital media and communications options, including media and PR in the digital age, experiential marketing, social media monitoring, convergent media, consumer behaviour, loyalty generation and CRM. You will integrate the principles you have learned and examine the overarching role of marketing communications in building successful brands, with specific focus on the role of digital media. There is also a focus on retail marketing planning and the opportunity to form and run a company with your peers.
Year 3 focuses on the factors that influence what, where, and when consumers buy, and allows you to specialise further in digital marketing. Modules explore the marketing communications mix, providing an informed appreciation of international marketing and an understanding of the internal and external factors influencing strategy and decision-making. You will gain hands-on experience through the use of marketing simulation software.
How will I study?
Extensive use of information technology to support your learning experience and ensure you graduate with the knowledge and the appropriate skills for your chosen career. Coursework may comprise individual and group work, case studies and problem-solving exercises.
You will have the opportunity to develop your employability profile through a work placement or participation in a graduate enterprise project.
Edge Hill is a member of a European-wide consortium of universities which means our students can participate in marketing activities with students from across Europe. By taking part in these activities you will gain an enriched understanding of the complexities of European culture, a greater awareness of your communication abilities and significantly enhanced marketing skills.
How will I be assessed?
Combined assessments consider vocational capability, academic critical thinking and intellectual development. Case studies and problem-solving exercises may also be used. Examinations may take different forms, using both seen and unseen questions and a closed or open book approach.
Who will be teaching me?
Highly qualified, experienced and enthusiastic academics who research and regularly engage with the wider business and academic environment teach this degree. Staff specialisms are actively encouraged and you will benefit from their wide range of knowledge and experience. External professionals will be invited to deliver sessions in order to develop your wider contacts.
A Great Study Environment
A stunning £8m building provides state-of-the-art teaching and learning facilities for students in Edge Hill Business School.
The three-storey building offers a 100-seat lecture theatre and modern seminar and meeting rooms. There are also social learning areas which encourage a more informal and interactive style of learning, in addition to an attractive roof garden and atrium.
Edge Hill Business School is home to a thriving research community, hosts a growing international partnership portfolio, and is a member of AACSB International (The Association to Advance Collegiate Schools of Business), the world’s largest management education network.
Modules
Expand AllYear 1
BUS1020Principles of Marketing (20 credits)
BUS1021Understanding Consumer Markets (20 credits)
BUS1022Fundamentals of Marketing Communications (20 credits)
BUS1031Introduction to Digital Marketing (20 credits)
You will select two of the following modules:
BUS1012Business Economics (20 credits)
BUS1017Business Start-Up (20 credits)
BUS1027History of Advertising (20 credits)
BUS1030Marketing Research (20 credits)
Language modules, delivered at the Edge Hill Language Centre, are available to study as an integral part of this degree. A single Language module can be studied instead of one of the optional modules above.
Year 2
BUS2017Research Methods for Business (20 credits)
BUS2031Retail Marketing Planning (20 credits)
BUS2032Branding: Integrated Digital Campaigns (20 credits)
You will select one of the following modules:
BUS2019Employability (20 credits)
BUS2020Graduate Enterprise (20 credits)
You will select two of the following modules:
BUS2033Social Media Monitoring and Analytics (20 credits)
BUS2034Services and Experiential Marketing (20 credits)
BUS2035Consumer Behaviour (20 credits)
BUS2038Loyalty Generation and CRM (20 credits)
MED2055Convergent Media (20 credits)
MED2215Analysing Audiences (20 credits)
MED2259Media and PR in the Digital Age (20 credits)
MED2289Crisis Management (20 credits)
If you studied a Language module in Year 1, you may wish to study a further Language module in Year 2. This would form an integral part of your degree in place of one of the optional modules above.
Year 3
BUS3042Marketing Simulation (20 credits)
You will select one of the following modules:
BUS3022Dissertation (40 credits)
BUS3023Extended Business Project (40 credits)
You will select three of the following modules:
BUS3030Business Strategy and Digital Goods (20 credits)
BUS3039Global Marketing Management (20 credits)
BUS3040Marketing and Society (20 credits)
BUS3041Advertising in Marketing Communications (20 credits)
BUS3044Entrepreneurship and Innovation (20 credits)
MED3058Media Policy and Political Communication (20 credits)
MED3059PR for Charities and Non-Governmental Organisations (20 credits)
MED3208Media Futures (20 credits)
If you studied Language modules in Years 1 and 2, you may wish to study a further Language module in Year 3. This would form an integral part of your degree in place of one of the optional modules above.
Optional modules provide an element of choice within the programme curriculum. The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by timetabling requirements.
Timetables
Timetables for your first week are normally available at the end of August prior to enrolment in September. You can expect to receive your timetable for the rest of the academic year during your first week. Please note that while we make every effort to ensure that timetables are as student-friendly as possible, scheduled teaching can take place on any day of the week. Wednesday afternoons are normally reserved for sports and cultural activities.
Disclaimer
Every effort has been made to ensure the accuracy of our published course information, however our programmes are subject to ongoing review and development. Changing circumstances may necessitate alteration to, or the cancellation of, courses.
Changes may be necessary to comply with the requirements of accrediting bodies, revisions to subject benchmarks statements, to keep courses updated and contemporary, or as a result of student feedback. We reserve the right to make variations if we consider such action to be necessary or in the best interests of students.
Entry Criteria
Entry Requirements
Typical offer 112-120 UCAS Tariff points. No specific subjects are required.
Example Offers
Some examples of how you can achieve 112-120 UCAS Tariff points are detailed below.
- A Level: BBC-BBB;
- BTEC Extended Diploma (or combination of BTEC QCF qualifications): Distinction, Merit, Merit (DMM);
- International Baccalaureate (IB): We are happy to accept IB qualifications which achieve the required number of UCAS Tariff points;
- Access to Higher Education Diploma: 45 credits at Level 3, for example 15 credits at Distinction and 30 credits at Merit or 24 credits at Distinction and 21 credits at Merit. The required total can be attained from various credit combinations.
Please note, the above examples may differ from actual offers made. A combination of A Level and BTEC awards may also be accepted.
As long as you have a minimum of two A Levels (or equivalent), there is no maximum number of qualifications that we will accept UCAS points from. This includes additional qualifications such as the Welsh Baccalaureate and Extended Project Qualification (EPQ), AS Levels that haven’t been continued to A Level, and General Studies AS or A Level awards.
For further information on how you can meet the entry requirements, including details of alternative qualifications, please visit www.edgehill.ac.uk/offers.
EU students can get country-specific information about the University’s entry requirements and equivalent national qualifications at www.edgehill.ac.uk/eu.
International students should visit www.edgehill.ac.uk/international for information on the entry criteria for overseas applicants.
English Language Requirements
International students require IELTS 6.0, with a score no lower than 5.5 in each individual component, or an equivalent English language qualification.
If your current level of English is half a band lower, either overall or in one or two elements, you may want to consider our Pre-Sessional English course.
Are there any alternative ways to meet the entry requirements?
If you have the ability to study for a degree but lack the necessary qualifications or confidence, our Fastrack: Preparation for Higher Education course could be for you. This free, seven-week programme provides a great opportunity to enhance your study skills and subject knowledge and demonstrate that you are ready to study a particular subject with us, in lieu of achieving the UCAS Tariff points in the entry criteria.
Upon successful completion of a Fastrack course, you will be well placed to progress onto a corresponding Edge Hill University degree, although additional entry requirements may apply and the availability of specific programmes cannot be guaranteed. For more information, visit www.edgehill.ac.uk/fastrack.
Recognition of Prior Learning
Edge Hill University recognises learning gained elsewhere, whether through academic credit and qualifications acquired from other relevant courses of study or through recognition of an individual’s professional and employment experience (also referred to as ‘experiential learning’). This may include credit or learning undertaken at another university.
Previous learning that is recognised in this way may be used towards meeting the entry requirements for a programme and/or for exemption from part of a programme. It is your responsibility to make a claim for recognition of prior learning. For guidance, please consult the University’s academic regulations (sections C7 and F3.1) or contact the faculty in which you are interested in studying.
Career Prospects
What are my career prospects?
A broad-based marketing degree is ideal preparation for a career within digital marketing, marketing communications, multimedia production, or website design. This could be within the private or public sectors and in specialised areas such as branding, digital and direct marketing, sales planning and sponsorship.
The programme is accredited by the Chartered Institute of Marketing (CIM), the leading professional body for marketers worldwide. This accreditation enables you to gain exemptions towards selected modules on CIM qualifications available through the Graduate Gateway. You can sit the remaining CIM modules alongside your degree or within three years of graduating. Further information about the Graduate Gateway is available at www.cim.co.uk/qualifications/graduate-gateway.
You will also gain affiliate membership of the Chartered Management Institute (CMI), a globally recognised professional body, for the duration of your degree and associate membership (known as ACMI) for one additional year after graduation. You will then have the option to renew your associate membership on an annual basis, however this would be at your own expense. The CMI is dedicated to promoting the highest standards in management and leadership excellence. Membership entitles you to full access to ManagementDirect, an extensive online portal that provides invaluable careers information, course-based resources and advice on best practice.
On completion of the programme, you will be awarded a CMI Level 5 Certificate in Management and Leadership alongside your degree.
How can I enhance my employability?
It is useful to consider, even before you apply, how you will spend your time while studying and make the most of your university experience.
Optional, additional activities may be available on this degree which could help to prepare you for a stimulating and rewarding career. These include:
- Sandwich Years – you may have the opportunity to apply to complete a sandwich year placement, usually as the third year of a four year degree, and gain highly relevant work experience;
- Erasmus+ and Study Abroad – you may have the opportunity to apply to spend time studying or working abroad, usually as the third year of a four year degree, enabling you to immerse yourself in a different culture;
- Learning a Language – you may be able to select language modules, delivered at the Edge Hill Language Centre, as an integral part of your degree (for which you will gain academic credits). Alternatively, it may be possible to participate in Language Steps classes as additional study.
Please note, the availability of these additional activities cannot be guaranteed for all students. Depending on availability and the number of students wanting to participate, there may be a competitive application process for sandwich year placements or studying abroad opportunities or you may be required to secure a relevant placement yourself.
Finance
Tuition Fees
If you are a prospective UK student who will be joining this undergraduate degree in academic year 2021/22, the tuition fee will be £9,250 per annum (subject to final Government approval).
Tuition fees for international students enrolling on the programme in academic year 2021/22 are £12,500 per annum. Exemptions apply for EU students who have settled or pre-settled status under the EU Settlement Scheme, as well as Irish nationals, who may be eligible for the UK tuition fee rate.
The University may administer a small inflationary rise in tuition fees, in line with Government policy, in subsequent academic years as you progress through the course.
Financial Support
Subject to eligibility, UK students joining this undergraduate degree can apply for a Tuition Fee Loan from the Government to cover the full cost of tuition fees. UK students enrolling on the programme may also be eligible to apply for additional funding to help with living costs.
For comprehensive information about the financial support available to eligible UK students joining this programme in academic year 2021/22, together with details of how to apply for potential funding, please view our Money Matters 2021/22 guide at www.edgehill.ac.uk/undergradfinance2021.
EU students who have settled or pre-settled status under the EU Settlement Scheme may be eligible to apply for financial support. Irish nationals should apply to Student Universal Support Ireland (SUSI).
Financial support information for international students can be found at www.edgehill.ac.uk/international/fees.
Scholarships
Edge Hill University offers a range of scholarships with a competitive application process for prospective full-time undergraduate students.
These scholarships aren’t linked to academic success and celebrate determination, talent and achievement beyond your coursework, for instance in creativity, enterprise, ICT, performance, sport or volunteering.
An additional scholarship, which you may qualify to receive, rewards outstanding A Level and BTEC grades.
To find out more about scholarships, to assess your eligibility, and to meet some of our dedicated scholarship winners, visit www.edgehill.ac.uk/scholarships.
Apply
How to Apply
Apply online through UCAS at www.ucas.com.
Visit www.edgehill.ac.uk/applyucas to find out more about the application process.
Further information for international students about how to apply is available at www.edgehill.ac.uk/applyinternational.
Should you accept an offer of a place to study with us and formally enrol as a student, you will be subject to the provisions of the regulations, rules, codes, conditions and policies which apply to our students. These are available at www.edgehill.ac.uk/studentterms.
Visit Us
If you are considering applying to study at Edge Hill University, the best way to gain an insight into student life is to discover our stunning campus for yourself by attending an open day. You can view dates and book your place at www.edgehill.ac.uk/opendays.
Alternatively, if you are unable to attend an open day, you can find out more about our full range of events for prospective students, including campus tours and virtual activities, at www.edgehill.ac.uk/visitus.
Request a Prospectus
If you would like to explore our full range of degrees before you apply, you can order an undergraduate prospectus at www.edgehill.ac.uk/undergradprospectus.
Get in Touch
If you have any questions about this programme or what it’s like to study at Edge Hill University, please contact:
- Course Enquiries
- Tel: 01695 657000
- Email: study@edgehill.ac.uk
International students should visit www.edgehill.ac.uk/international or email international@edgehill.ac.uk with any queries about overseas study.
Course Changes
Expand All This page outlines any material changes to course content, programme structure, assessment methods, entry criteria, and modes of study or delivery, implemented in the past two years.22nd January 2020 - New Module Added
4th April 2019 - Change of Module
26th February 2019 - Change of Module
22nd January 2019 - Change to Entry Requirements
Covid-19 - Marketing with Digital Communications Essential Information
Teaching and Learning at Edge Hill University in 2020
In this video Pro Vice-Chancellor, Lynda Brady, answers your questions and explains how teaching will work when you join us at Edge Hill University in September.
Campus Facilities at Edge Hill University in 2020
In this video Pro Vice-Chancellor, Lynda Brady, explains how we’re preparing the campus for your arrival in September and the facilities that will be available.