Digital Marketing BSc (Hons)
UCAS code: N590
Discover how digital marketing builds brands. Learn the theory behind consumer behaviour. Use your marketing and digital communications know-how to start your career within the ever-evolving digital economy.
Overview
| Course length: | 3 years full-time |
|---|---|
| Start dates: | September 2026 |
| Location: | Edge Hill University |
| Example offers: | BCC-BBC (A Level) or DMM (BTEC) 104 – 112 UCAS points View full entry criteria |
| Subject(s): | Marketing |
| Faculty: | Arts and Sciences |
| Department: | Business School |
The demand for graduates with digital marketing skills is immense. As consumers become more social media savvy, businesses need new tools to create striking brands and stay ahead of the competition. Our digital marketing degree will help you develop valuable resources that you’ll dip into throughout your career. You’ll also learn key data analytical skills that you can use to make effective marketing decisions.
You’ll study digital marketing, web analytics and social media management to see how they fit into business strategy. Find out how to grow market share by speaking to your target customers successfully.
Employers want to see what you can do when you put your knowledge into practice. That’s why you’ll have the opportunity to launch your own product into the marketplace, or work with employers on a live business project in a real-world setting.
Course features
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Sandwich year option available
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Studying abroad option available
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Work placement opportunity
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International students can apply
What you'll study
In your first year of our digital marketing degree, you’ll develop your knowledge of the key principles of marketing including targeting, positioning, the marketing mix and theories of segmentation. You’ll consider how to understand consumer markets, and the techniques used by marketing professionals to influence and communicate to their target audience. Developing your analytical skills is key in the world of digital marketing, which is why we’ll enhance your ability to extract and analyse data to inform business and marketing decisions. You’ll even practice launching your own business through the New Venture Creation module, which allows you to put theory into practice as you work on developing and evaluating your proposed idea.
In your second year you will develop your analytical skills through focusing on the monitoring of social media analytics. You’ll understand the behaviours of consumers and which factors influence their purchase decisions. The implications of the digital economy will be considered, and how marketing campaigns can be tailored to this. Your work placement allows you to practice your skills in the workplace, providing you with crucial knowledge and experience that you can showcase to future employers.
As you approach the end of your studies, well look to the future in the world of Tech, Data and Artificial Intelligence. You’ll gain insights into how different business sectors have embraced the power of technology trends. You’ll also look at the international aspect of marketing, and how businesses can expand their marketing strategy on a global scale. The final year also includes a marketing simulation that shows the effects of your decision-making against the market, competitors and your proposed product positioning. You’ll have the opportunity to work with employers in a real-world setting as part of the Live Project module, giving you the opportunity to network and make employer connections. Or you could launch your own product or service in the Graduate Enterprise module. You’ll have support from a business consultant, who will help you to navigate and solve the challenges small business owners face.
How you'll study
You will have access to excellent facilities and resources, with extensive use of information technology to support your learning. Coursework may comprise individual and group work, case studies and problem-solving exercises.
You will have the opportunity to develop your employability profile through a work placement or participation in a graduate enterprise project.
How you'll be assessed
The combination of assessments considers vocational capability, academic critical thinking and intellectual development. Examinations may take different forms, using both seen and unseen questions, and be closed or open book. Case studies and problem-solving exercises may also be used.
Who will be teaching you
Edge Hill Business School is home to a thriving research community, hosts a growing international partnership portfolio, and is a member of AACSB International (The Association to Advance Collegiate Schools of Business), the world’s largest management education network.
Highly qualified, experienced and enthusiastic academics who research and regularly engage within the wider business and academic environment teach on this marketing degree. You will benefit from their specialist knowledge and expertise. External professionals will be invited to deliver sessions in order to develop your wider contacts.
Where your course includes optional modules, these are to provide an element of choice within the course curriculum. The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by timetabling requirements. Some restrictions on optional module choice or combinations of optional modules may apply.
Entry criteria
Typical offer 104-112 UCAS Tariff points. No specific subjects are required.
Example offers
| Qualification | Requirement |
|---|---|
| A Level | BCC-BBC. |
| UCAS Tariff points | 104-112 points. |
| BTEC Extended Diploma (or combination of BTEC QCF qualifications) | Distinction, Merit, Merit (DMM). |
| T Level | Overall grade of Merit. |
| International Baccalaureate (IB) | We are happy to accept IB qualifications which achieve the required number of UCAS Tariff points. |
| Access to Higher Education Diploma | 45 credits at Level 3, for example 9 credits at Distinction and 36 credits at Merit or 15 credits at Distinction and 30 credits at Merit. The required total can be attained from various credit combinations. |
Please note, the above examples may differ from actual offers made. A combination of A Level and BTEC awards may also be accepted.
If you have a minimum of two A Levels (or equivalent), there is no maximum number of qualifications that we will accept UCAS points from. This includes additional qualifications such as Extended Project Qualification (EPQ), AS Levels that haven't been continued to A Level, and General Studies AS or A Level awards.
English language requirements
International students require IELTS 6.0, with a score no lower than 5.5 in each individual component, or an equivalent English language qualification.
If your current level of English is half a band, one band, or one-and-a-half bands lower, either overall or in one or two elements, you may want to consider our Pre-Sessional English course.
Fair Entry Criteria
Our new Fair Entry Criteria is a Contextual Admissions Policy that takes an applicant’s personal and educational background into account. This policy will allow eligible applicants to receive up to a two-grade reduction in their entry requirements for this course. Find out more and see if you qualify.
How to apply
Apply full-time
Read our guide to applying through UCAS to find out more about the application process.
International
Please see our international student pages for further information about how to apply as a prospective international student.
Should you accept an offer of a place to study with us and formally enrol as a student, you will be subject to the provisions of the regulations, rules, codes, conditions and policies which apply to our students. These are available at www.edgehill.ac.uk/studentterms.
If you join a full time undergraduate degree at Edge Hill University, we will guarantee you the offer of a room in our halls of residence for the first year of your course.
Discover our accommodation
Facilities
A stunning £8million building provides impressive teaching and learning facilities for students in Edge Hill Business School.
Edge Hill Business School has invested in the creation of an interactive Bloomberg suite. The Bloomberg Terminal is a hardware and software system which offers real-time market data around the clock which is used by trading floors globally to provide industry insights, company credit information, currency exchange and share prices. This suite provides our students with the opportunity to learn how to analyse the markets, assess economic scenarios and interpret key data sets to review how these can impact on trading and the global economy.
The contemporary three-storey building offers a 100-seat lecture theatre and modern seminar and meeting rooms. There are also social learning areas which encourage a more informal and interactive style of learning, in addition to an attractive roof garden and atrium.
Where you'll study
Finance
Tuition fees
UK Full-Time
£9,790
a year
International
£18,000
a year
UK Part-Time
TBC
a year
EU/EEA and Swiss students who have settled or pre-settled status under the EU Settlement Scheme, as well as Irish nationals, may be eligible for the UK tuition fee rate.
Financial support
Subject to eligibility, UK students joining this course can apply for a Tuition Fee Loan from the Government to cover the full cost of tuition fees. UK students enrolling on the course may also be eligible to apply for additional funding to help with living costs.
Scholarships
We offer a range of scholarships, which celebrate the determination, commitment and achievement of our students. Many of our scholarships are awarded automatically. There are some however, where you will need to be involved in an application or nomination process. To find out more about our scholarships and check your eligibility, please visit our dedicated scholarships pages.
Money Matters
Please view the relevant Money Matters guide for comprehensive information about the financial support available to eligible UK students.
EU/EEA and Swiss students who have settled or pre-settled status under the EU Settlement Scheme may be eligible to apply for financial support. Irish nationals can ordinarily apply to Student Universal Support Ireland (SUSI). If you are an EU student who does not have settled or pre-settled status, or are an international student from a non-EU country, please see our international student finance pages.
Tuition fees
UK Full-Time
£9,535
a year
UK Part-Time
£79 per credit
for 360 credits
International
£17,000
a year
EU/EEA and Swiss students who have settled or pre-settled status under the EU Settlement Scheme, as well as Irish nationals, may be eligible for the UK tuition fee rate.
Financial support
Subject to eligibility, UK students joining this course can apply for a Tuition Fee Loan from the Government to cover the full cost of tuition fees. UK students enrolling on the course may also be eligible to apply for additional funding to help with living costs.
Scholarships
We offer a range of scholarships, which celebrate the determination, commitment and achievement of our students. Many of our scholarships are awarded automatically. There are some however, where you will need to be involved in an application or nomination process. To find out more about our scholarships and check your eligibility, please visit our dedicated scholarships pages.
Money Matters
Please view the relevant Money Matters guide for comprehensive information about the financial support available to eligible UK students.
EU/EEA and Swiss students who have settled or pre-settled status under the EU Settlement Scheme may be eligible to apply for financial support. Irish nationals can ordinarily apply to Student Universal Support Ireland (SUSI). If you are an EU student who does not have settled or pre-settled status, or are an international student from a non-EU country, please see our international student finance pages.
Your future career
Our digital marketing degree opens up a range of thrilling and diverse roles in industries such as retail, fashion, manufacturing, leisure and tourism and consumer goods. Some students may want to further their studies with a Masters or PGCE.
You’ll leave Edge Hill with the skills and know-how to start your own business, but if you’d prefer to find employment, there are plenty of career paths to choose from including marketing design, advertising, and creative promotions.
We’ve seen graduates find roles in Jaguar Land Rover, Vodafone, BT and Panasonic. Typical roles to look out for could include:
- Digital content coordinator
- Insights and analytics specialist
- Recovery and reorganisation assistant manager
- Business development manager
- Graduate project manager
Course changes
Every effort has been made to ensure the accuracy of this information, however our courses are subject to ongoing review and development. Changing circumstances may necessitate alteration to, or the cancellation of, courses.
Changes may be necessary to comply with the requirements of professional bodies, revisions to subject benchmarks statements, to keep courses updated and contemporary, or as a result of student feedback. We reserve the right to make variations if we consider such action to be necessary or in the best interests of students.
