Digital Marketing BSc (Hons)
UCAS code: N590
Create digital campaigns that connect brands with customers. On our BSc (Hons) Digital Marketing degree, develop the creative, analytical and commercial thinking to turn audience insight into engaging experiences that grow brands.
We’re 1st in the North West for highly skilled graduate employment – Marketing (Graduate Outcomes data released 2026 from 2023/24 graduates).
Overview
| Course length: | 3 years full-time |
|---|---|
| Start dates: | September 2027 |
| Location: | Edge Hill University |
| Example offers: | BCC-BBC (A Level) or DMM (BTEC)104 - 112 UCAS points View full entry criteria |
| Subject(s): | Marketing |
| Faculty: | Arts and Sciences |
| Department: | Business School |
Explore what makes people stop, watch, click, share and buy. On our BSc (Hons) Digital Marketing programme, discover how brands connect across the online and offline customer journey to create seamless experiences.
Why study this course at Edge Hill University?
- Exclusive Signature Experiences. Build employer-ready skills through live challenges, industry simulations and consultancy, opening pathways to placements and optional sandwich years. Business links have included IKO Projects, Bradford City AFC, THG and New Balance.
- Dual professional accreditation. Through CIM and CMI accreditation, access industry mentors, events and professional qualifications while working towards Chartered Marketer and Chartered Management status.
- Get hands-on with industry tools. Supported by experienced tutors, use Canva, SEMrush and Hootsuite, dashboards and data visualisation tools to create content, uncover insights and optimise campaigns.
- Step inside the industry. From live briefs with organisations like IBM to agency visits, festivals and industry events, explore different areas of digital marketing, meet professionals and discover what excites you.
- Forward-thinking curriculum. Understand emerging technologies and trends, from AI and automation to social commerce and immersive experiences, that shape how brands connect and grow.
Step into your future ready to create digital experiences that bring people and brands together and make your mark on what comes next.
Course features
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Sandwich year option available
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Studying abroad option available
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Work placement opportunity
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International students can apply
What you'll study
In your first year of our digital marketing degree, you’ll develop your knowledge of the key principles of marketing including targeting, positioning, the marketing mix and theories of segmentation. You’ll consider how to understand consumer markets, and the techniques used by marketing professionals to influence and communicate to their target audience. Developing your analytical skills is key in the world of digital marketing, which is why we’ll enhance your ability to extract and analyse data to inform business and marketing decisions. You’ll even practice launching your own business through the New Venture Creation module, which allows you to put theory into practice as you work on developing and evaluating your proposed idea.
In your second year you will develop your analytical skills through focusing on the monitoring of social media analytics. You’ll understand the behaviours of consumers and which factors influence their purchase decisions. The implications of the digital economy will be considered, and how marketing campaigns can be tailored to this. Your work placement allows you to practice your skills in the workplace, providing you with crucial knowledge and experience that you can showcase to future employers.
As you approach the end of your studies, well look to the future in the world of Tech, Data and Artificial Intelligence. You’ll gain insights into how different business sectors have embraced the power of technology trends. You’ll also look at the international aspect of marketing, and how businesses can expand their marketing strategy on a global scale. The final year also includes a marketing simulation that shows the effects of your decision-making against the market, competitors and your proposed product positioning. You’ll have the opportunity to work with employers in a real-world setting as part of the Live Project module, giving you the opportunity to network and make employer connections. Or you could launch your own product or service in the Graduate Enterprise module. You’ll have support from a business consultant, who will help you to navigate and solve the challenges small business owners face.
How you'll study
You will have access to excellent facilities and resources, with extensive use of information technology to support your learning. Coursework may comprise individual and group work, case studies and problem-solving exercises.
You will have the opportunity to develop your employability profile through a work placement or participation in a graduate enterprise project.
How you'll be assessed
The combination of assessments considers vocational capability, academic critical thinking and intellectual development. Examinations may take different forms, using both seen and unseen questions, and be closed or open book. Case studies and problem-solving exercises may also be used.
Who will be teaching you
Edge Hill Business School is home to a thriving research community, hosts a growing international partnership portfolio, and is a member of AACSB International (The Association to Advance Collegiate Schools of Business), the world’s largest management education network.
Highly qualified, experienced and enthusiastic academics who research and regularly engage within the wider business and academic environment teach on this marketing degree. You will benefit from their specialist knowledge and expertise. External professionals will be invited to deliver sessions in order to develop your wider contacts.
Where your course includes optional modules, these are to provide an element of choice within the course curriculum. The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by timetabling requirements. Some restrictions on optional module choice or combinations of optional modules may apply.
Entry criteria
Typical offer 104-112 UCAS Tariff points. No specific subjects are required.
Example offers
| Qualification | Requirement |
|---|---|
| A Level | BCC-BBC. |
| UCAS Tariff points | 104-112 points. |
| BTEC Extended Diploma (or combination of BTEC QCF qualifications) | Distinction, Merit, Merit (DMM). |
| T Level | Overall grade of Merit. |
| International Baccalaureate (IB) | We are happy to accept IB qualifications which achieve the required number of UCAS Tariff points. |
| Access to Higher Education Diploma | 45 credits at Level 3, for example 9 credits at Distinction and 36 credits at Merit or 15 credits at Distinction and 30 credits at Merit. The required total can be attained from various credit combinations. |
Please note, the above examples may differ from actual offers made. A combination of A Level and BTEC awards may also be accepted.
If you have a minimum of two A Levels (or equivalent), there is no maximum number of qualifications that we will accept UCAS points from. This includes additional qualifications such as Extended Project Qualification (EPQ), AS Levels that haven't been continued to A Level, and General Studies AS or A Level awards.
English language requirements
International students require IELTS 6.0, with a score no lower than 5.5 in each individual component, or an equivalent English language qualification.
Fair Entry Criteria
Our new Fair Entry Criteria is a Contextual Admissions Policy that takes an applicant’s personal and educational background into account. This policy will allow eligible applicants to receive up to a two-grade reduction in their entry requirements for this course. Find out more and see if you qualify.
How to apply
Apply full-time
Read our guide to applying through UCAS to find out more about the application process.
International
This course is now closed to international applicants for September 2026 entry.
Should you accept an offer of a place to study with us and formally enrol as a student, you will be subject to the provisions of the regulations, rules, codes, conditions and policies which apply to our students. These are available at www.edgehill.ac.uk/studentterms.
If you join a full time undergraduate degree at Edge Hill University, we will guarantee you the offer of a room in our halls of residence for the first year of your course.
Discover our accommodation
Facilities
A stunning £8million building provides impressive teaching and learning facilities for students in Edge Hill Business School.
Edge Hill Business School has invested in the creation of an interactive Bloomberg suite. The Bloomberg Terminal is a hardware and software system which offers real-time market data around the clock which is used by trading floors globally to provide industry insights, company credit information, currency exchange and share prices. This suite provides our students with the opportunity to learn how to analyse the markets, assess economic scenarios and interpret key data sets to review how these can impact on trading and the global economy.
The contemporary three-storey building offers a 100-seat lecture theatre and modern seminar and meeting rooms. There are also social learning areas which encourage a more informal and interactive style of learning, in addition to an attractive roof garden and atrium.
Where you'll study
Finance
Tuition fees
UK Full-Time
£10,050
a year
UK Part-Time
TBC
a year
International
£15,000
a year
EU/EEA and Swiss students who have settled or pre-settled status under the EU Settlement Scheme, as well as Irish nationals, may be eligible for the UK tuition fee rate.
Financial support
Subject to eligibility, UK students joining this course can apply for a Tuition Fee Loan from the Government to cover the full cost of tuition fees. UK students enrolling on the course may also be eligible to apply for additional funding to help with living costs.
Scholarships
We offer a range of scholarships, which celebrate the determination, commitment and achievement of our students. Many of our scholarships are awarded automatically. There are some however, where you will need to be involved in an application or nomination process. To find out more about our scholarships and check your eligibility, please visit our dedicated scholarships pages.
Money Matters
Please view the relevant Money Matters guide for comprehensive information about the financial support available to eligible UK students.
EU/EEA and Swiss students who have settled or pre-settled status under the EU Settlement Scheme may be eligible to apply for financial support. Irish nationals can ordinarily apply to Student Universal Support Ireland (SUSI). If you are an EU student who does not have settled or pre-settled status, or are an international student from a non-EU country, please see our international student finance pages.
Tuition fees
UK Full-Time
£9,790
a year
UK Part-Time
TBC
a year
International
£14,500
a year
EU/EEA and Swiss students who have settled or pre-settled status under the EU Settlement Scheme, as well as Irish nationals, may be eligible for the UK tuition fee rate.
Financial support
Subject to eligibility, UK students joining this course can apply for a Tuition Fee Loan from the Government to cover the full cost of tuition fees. UK students enrolling on the course may also be eligible to apply for additional funding to help with living costs.
Scholarships
We offer a range of scholarships, which celebrate the determination, commitment and achievement of our students. Many of our scholarships are awarded automatically. There are some however, where you will need to be involved in an application or nomination process. To find out more about our scholarships and check your eligibility, please visit our dedicated scholarships pages.
Money Matters
Please view the relevant Money Matters guide for comprehensive information about the financial support available to eligible UK students.
EU/EEA and Swiss students who have settled or pre-settled status under the EU Settlement Scheme may be eligible to apply for financial support. Irish nationals can ordinarily apply to Student Universal Support Ireland (SUSI). If you are an EU student who does not have settled or pre-settled status, or are an international student from a non-EU country, please see our international student finance pages.
Your future career
Digital marketing is constantly evolving, creating exciting career opportunities across content, social media, search, ecommerce and technology. You could find yourself building brands online, creating content, growing digital communities, exploring audience insights, strengthening customer relationships or using AI, automation and immersive technologies to create engaging digital experiences.
Your digital skills can take you across the private, public and charity sectors, from retail, fashion and technology to finance, healthcare, media, sport, travel and leisure. Throughout your degree, we will help you explore different areas of digital marketing, discover your strengths and shape your career ambitions.
Our graduates have gone on to build careers nationally and internationally with organisations including Very, THG, Jaguar Land Rover, Vodafone, Bradford City AFC, The Fragrance Shop and JD. Or build on your experience working with businesses throughout your degree and create your own path, from freelancing to launching your own business or agency, supported by our Accelerator programme and masterclasses led by industry experts.
Career paths could include:
• Content Creator
• Digital Brand Specialist
• Customer Experience (CX) Specialist
• CRM and Email Marketing Specialist
• Marketing Communications Officer
• Digital Merchandiser
• Digital Marketing Analyst
• SEO Specialist
• Digital Campaign Coordinator
• Paid Media Specialist
• Digital PR Specialist
A professionally recognised degree
Alongside your BSc (Hons) Digital Marketing degree at Edge Hill University, you will have the opportunity to gain professional qualifications from two internationally recognised bodies: the Chartered Institute of Marketing (CIM) and Chartered Management Institute (CMI). Build your credentials as a professional marketer and future leader, with industry-recognised qualifications and skills that can support your career ambitions in the UK and abroad.
Through CIM’s Graduate Gateway, you can gain exemptions towards selected CIM qualifications. If you choose to complete the remaining requirements at Edge Hill via a Gateway module, you will receive Marketing Club membership, giving you access to expert webinars, practical resources, industry insights, career support and a global marketing community. Pass the Gateway module and you will the Level 4 CIM Certificate in Professional and Digital Marketing and Associate CIM (ACIM) status. You can then choose to renew your membership annually at your own expense.
You will receive CMI affiliate membership throughout your degree and for one year after graduation, giving you access to Management Direct for career support, learning resources and professional best practice. Successfully complete the programme and you’ll also gain a CMI Level 5 Certificate in Management and Leadership alongside your degree, plus Associate CMI (ACMI) status. You can choose to renew your CMI membership annually at your own expense.
Course changes
Every effort has been made to ensure the accuracy of this information, however our courses are subject to ongoing review and development. Changing circumstances may necessitate alteration to, or the cancellation of, courses.
Changes may be necessary to comply with the requirements of professional bodies, revisions to subject benchmarks statements, to keep courses updated and contemporary, or as a result of student feedback. We reserve the right to make variations if we consider such action to be necessary or in the best interests of students.
