Mollie Wright
Senior Performance Marketing Specialist: Jet2
BSc (Hons) Business and Management with Marketing
My degree at Edge Hill gave me the knowledge, experience and confidence to build a successful career in marketing.
I was inspired to study Business and Management with Marketing because I enjoyed studying business throughout school and found it was a subject I excelled in. There are many areas within the subject, and studying at university gave me the opportunity to explore the field further, develop practical skills, and gain a qualification to kickstart my career. The combination of business and marketing gave me a wider understanding of key business areas while allowing me to go deeper into marketing, an area which brought together my creativity and strategic thinking.
Marketing is a constantly evolving field, and I wanted a degree that would challenge me and open up a wide range of career paths. My favourite things about studying at Edge Hill were the diverse range of modules on the course and the community I built during my studies. The variety of modules allowed me to explore areas including finance, strategy, HR and marketing, giving me a well-rounded understanding of how organisations operate.
The lecturers were always supportive, whether I needed feedback on an assignment or reassurance before a deadline. I also really valued the students I met along the way, both academically and socially, as they pushed me in my studies and helped to build my confidence.
Throughout my degree, I developed key skills including strategic thinking, confidence in my abilities, and communication and teamwork. The course taught me how to analyse situations, understand market trends and make decisions based on data while considering the bigger picture. Working in teams and presenting ideas helped build my confidence and prepare me for leadership.
Collaborating with different groups of students and stakeholders strengthened my ability to communicate clearly and work effectively as part of a team. Edge Hill supported me in developing my employability skills through a range of opportunities. I gained work experience as a social media intern and was also supported in volunteering with the YMCA.
I made use of careers appointments and CV writing workshops and completed several levels of the Extra Edge employability award. This helped to strengthen my prospects and prepare me for the workplace. A highlight of my time at Edge Hill was co-founding The Business School Society, where I held several committee roles including Secretary, Social Secretary and Marketing Officer.
The Business School Society brings together like-minded students and provides a strong community. I was also the Communications and Social Media Officer for the Sustainability Society, which gave me further experience in social media and collaboration.
The best thing about my time at Edge Hill was the community and social side of student life. I loved meeting new people and building friendships, which made the overall experience even more enjoyable. The social environment helped build my confidence, and looking back, Edge Hill is a really positive chapter in my life.
After graduating, I secured a role as Senior Performance Marketing Specialist for Jet2. A typical day involves managing Google and Microsoft advertising campaigns, creating and analysing ads to drive bookings. My favourite part of the job is working with partners such as Google and Microsoft to plan and discuss paid search strategy, as well as leading on larger projects to drive performance.
My degree at Edge Hill helped prepare me for this career by giving me a strong understanding of how different business functions work together. It also developed my ability to work in a team and confidently present my ideas.
For anyone considering studying Business and Management with Marketing at Edge Hill, my advice would be to get involved in as many opportunities as possible. Whether that’s employability awards, work experience or societies, these experiences not only boost your career prospects but also make the overall experience more enjoyable.