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Dr Susie Marriott

Senior Lecturer in Business & Management

Business School



I am a network creator bridging academia and specific skills development for students through both internal and external projects to facilitate co-created learning.  The development of live projects for student engagement with third sector clients to address social marketing issues is an area of research and interest.

With a specialist interest in the use of assistive technologies for dyslexic students using multi-sensory techniques this has relevance to students in the Business School who are identified with support needs and creates research opportunities in multi-disciplinary areas.

I have been working in the higher education sector as a Senior Lecturer within the Business School for over 20 years following a corporate life as a Marketing Director for retail and commercial publishing groups.  I am the Founder of the Lancashire Defibrillator Campaign which is a recipient of the Queen’s Award for Voluntary Service and which enables me to provide CPR and defibrillator training for staff and students across the University.  I have previously held office as a Borough Councillor in two local government districts and have strong links with public and voluntary sector groups in the area.  I am a former Trustee of the West Lancashire Council for Voluntary Service and a Governor of North West Ambulance Service.

My current research focuses on social marketing particularly for disadvantaged groups and is linked to special interest with third sector organisations.  This encapsulates my outside interests with my academic interests.  I am also engaged with research into marketing education in particular where skills can be enhanced and enriched through simulated and experiential learning.


Research Interests

Societal Marketing

Marketing Education

Multi-sensory Learning 


Current Teaching

Marketing and Society

Marketing – A Critical Introduction

Simulation Marketing (CESIM)

Personal and Professional Development

Previous Teaching

Relationship Marketing

Brand Marketing

Loyalty and CRM Marketing