I am a network creator bridging academia and specific skills development for students through both internal and external projects to facilitate co-created learning. The development of live projects for student engagement with third sector clients to address social marketing issues is an area of research and interest.
With a specialist interest in the use of assistive technologies for dyslexic students using multi-sensory techniques this has relevance to students in the Business School who are identified with support needs and creates research opportunities in multi-disciplinary areas.
I have been working in the higher education sector as a Senior Lecturer within the Business School for over 20 years following a corporate life as a Marketing Director for retail and commercial publishing groups. I am the Founder of the Lancashire Defibrillator Campaign which is a recipient of the Queen’s Award for Voluntary Service and which enables me to provide CPR and defibrillator training for staff and students across the University. I have previously held office as a Borough Councillor in two local government districts and have strong links with public and voluntary sector groups in the area. I am a former Trustee of the West Lancashire Council for Voluntary Service and a Governor of North West Ambulance Service.
My current research focuses on social marketing particularly for disadvantaged groups and is linked to special interest with third sector organisations. This encapsulates my outside interests with my academic interests. I am also engaged with research into marketing education in particular where skills can be enhanced and enriched through simulated and experiential learning.
Marketing and Society
Marketing – A Critical Introduction
Simulation Marketing (CESIM)
Personal and Professional Development
Loyalty and CRM Marketing
- Inclusive Transport Infrastructure? Good, Bad and Ugly
- Professional and Business Communication
- A multi-sensory approach for Higher Education Business Students: Using colour in the reading process to analyse academic writing
- Get Me A Job! Thinking about Student Employability
- Binge Learning – A Conceptual-Developmental Model
- Embedding an Holistic Employability Model in the Curriculum
- Embedded Audio Feedback: A Tutor’s Perspective
- Should Audio Feedback be used Because it is Easily Available or for Reasons of Pedagogy?
- Is there potential to use embedded digitally recorded comments as a form of feed forward, enabling greater flexibility and enhancement to the assessment and feedback progress within Higher Education?