Dr Aisha Ijaz

Profile

Biography

Dr Aisha Ijaz is a Lecturer in Marketing and Programme Leader for all joint marketing programmes at Edge Hill University. She teaches across areas related to emerging digital technologies and their impact on research and employability. Alongside her academic role, she leads live digital marketing consultancy projects and is a member of Edge Hill’s External Examiner Committee, supporting the development of academic standards and strengthening student engagement with industry. She is also a Member of the Chartered Institute of Marketing (MCIM).

Dr Ijaz’s research focuses on the intersection of religion, identity and consumer behaviour, with a particular interest in how Muslim consumers in Western societies navigate modern consumption in an increasingly complex environment. Her work addresses themes such as ethical branding, political consumerism and faith-based decision-making. She has contributed to public discourse through The Conversation and TRT World, offering insight into the socio-political dimensions of branding, protest and consumer activism, including in relation to the Israel–Gaza conflict.

Research Interests

Religion and consumer / consumption behaviour

Teaching

Brand activation, digital marketing, social media monitoring and analytics, Advertising in Marketing Communication, and the Marketing Pitch.

• The Role of Religiosity on Information Asymmetry Concerns and Search Behaviour In UK’s Convenience Food Market: A Focus on Muslim Minorities
• Israel: why the brand boycotts probably won’t make much difference
• Gaza: should global brands join the protests?