Personalised Psychology

The Personalised Psychology research group focus on the individual in Psychology, rather than ‘one size fits all’. Work within the group is intended to capture some of the major upcoming themes in Psychology, from the investigation of genetic differences to personalising healthcare. Our current research strengths in the area range from individualised education planning, to assessment of explicit and implicit attitude measures, to personality and person-situation interactions, to the science of personalised persuasion. The focus on the individual informs all the research and provides synergy with, and differentiation from, our other four research groups.