Holly Heslop

Graduated BA (Hons) Sociology, MA Marketing and Communications - 2010

Current Profession Search Executive, Online Marketing, John Lewis

Holly Heslop

“The encouragement to work closely with other students, plus the community feel, allowed me to express myself with confidence. I can now apply this as a ‘can do’ attitude to my job.”

Holly Heslop started working at John Lewis, one of the country’s best-known retail chains, in April 2012 and, as far as she is concerned, there is no such thing as a ‘bad day at the office’.

Holly joined the online marketing team at John Lewis as a search executive, responsible for increasing visibility across search engine result pages (SERPs) through optimisation and advertising.

“My job is to ensure we are immediately visible to anyone who is researching a product or category that falls within our remit,” explains Holly, who is based at John Lewis’ head office in London.

“I can honestly say that I enjoy every day,” she says. “I realised I wanted to join John Lewis when I read about the business before my interview. Learning about the history of the company and its partnership model really filled me with enthusiasm.”

Holly is convinced that her time at Edge Hill, where she gained a BA in Sociology and an MA in Marketing and Communications, prepared her well for the world of work.

“The encouragement to work closely with other students, plus the community feel, allowed me to express myself with confidence. I can now apply this as a ‘can do’ attitude to my job,” she says.

“During my masters I took a work experience opportunity at Coca-Cola’s headquarters in Atlanta, Georgia, where I shadowed and interviewed global marketing managers. Both my university experience and the work placement allowed me to pursue my career aspiration to work in a large company.”

To find out more about studying these programmes, please view full course information for BA (Hons) Sociology and MA Marketing Communications and Branding.