“I have gained a lot through studying at Edge Hill. It has equipped me well for the working world and has given me a good foundation of marketing knowledge that I use on a daily basis.”
After graduating from Edge Hill with a first class honours degree in Marketing with Advertising, Fahima Miah’s creativity and innovative skills helped her secure a position at KW Solutions, a Marketing company specialising in the Manufacturing Industry.
In Fahima’s role as a Digital Marketing Account Manager, she draws on everything she learnt in her course at Edge Hill and puts it into practice on a daily basis.
“My role involves managing clients’ pay per click (PPC) accounts and optimising websites for search engines such as Google, by conducting thorough keyword research. From this, I write PPC reports to update clients on how their accounts are performing and provide them with recommendations as to how to improve the performance of their paid advertising. I also conduct web audits and have written various pieces of content in the past.
“The aspect that I enjoy about my role is that I’m always doing something new. For example, one week I may be working on Search Engine Optimisation (SEO) and another week PPC. This is really important for me as it keeps the work varied and consequently means that I don’t really ever start to lose interest in the work. I also like the fact that I have learnt a lot since starting at KWS and am still continuing to learn to this day.
“Studying at Edge Hill has taught me so much and I really like the fact that I am able to incorporate my reporting and writing skills that I developed at University into my role at KWS, as my job entails writing reports for clients.
“The University provided me with a high level of support prior to me graduating and it continues to do so. Although many modules throughout my time at University were geared towards helping me create a strong CV and gaining the skills I’d need in the world of work, some of the best support I received with regards to my career was from Damien Halligan, Edge Hill’s Commercial Coordinator, as he really helped shape my CV and would always steer me in the right direction as to how to get on the career ladder.
“For students looking to get a graduate job, my first tip would be to make sure you have a really strong CV, and if it’s not strong, get the experience you need in order to strengthen it. I know a lot of people say ‘you need experience’ and I also know how hard it may seem to get this experience, but you can actually ‘gain experience’ from anywhere if you look hard enough. For example, a lot of marketing jobs I took on were for people I knew that needed their marketing taken care of, I also became the marketing director for a society at University and in addition to this, I undertook an internship over the summer before my final year (one of my lecturers informed me about this internship – so be sure to ask your lecturers if they’ve heard of any jobs being advertised, they’ll often be able to point you towards a vacancy relating to your degree).
“Another tip would be to treat it all as a learning experience. If you face rejection, always ask the employer for feedback, and learn from these comments. I was rejected by many employers before gaining my first graduate job, and after asking for feedback as to why I was unsuccessful, I was able to tweak and implement changes into my CV and the way I acted in an interview situation.
“My last piece of advice would be to make sure you’re not just applying to hundreds of jobs for the sake of it, or simply because you just want a job. Have an idea of what role you want to be working in and only apply for jobs in that area, otherwise you may end up settling for a job that you really dislike. This is the most important point in my opinion, because it could save you a lot of time and effort in the long run, but I appreciate that this is often easier said than done.”