Daniel Waite

My advice to anyone who has the opportunity to take a year out and undertake a work placement is to go ahead and do it – you won’t look back!

“When deciding what course I wanted to study I knew I wanted to do something that allowed me to learn about marketing theories, while also giving me the opportunity to demonstrate what I’d learnt in a practical way.

I’m really glad I decided on the BSc (Hons) in Marketing with Advertising as I feel this has helped me to become an all-round marketer and provided me with the confidence to embark on many roles within the industry.

Through my studies I have developed a real interest in the digital side of things, thanks mainly to my year-long sandwich placement as a display executive at Latitude, a digital marketing agency. My role is to work on display campaigns for clients, liaise with external suppliers and negotiate prices for our advertising inventory.

I like the fact that I get to travel as well as spend time working in London, which involves trips to the Google office for meetings and networking opportunities. I work on campaigns based all over the world, with my main focus being to develop my department’s knowledge of the Middle East to support our client services team in Dubai.

The best thing about the placement is that I have been given a role with genuine responsibility. I’ve travelled a lot, learnt so much and enjoyed hospitality courtesy of our suppliers. While it has been really enjoyable it has also required a lot of hard work as I work with large budgets and have challenging performance targets.  It sounds cliché, but no two days are ever the same.

I feel very fortunate that even though my placement has now ended I am going to continue working for the company throughout my final year at university, which will be great. Once I graduate I aim to look for a full-time role related to digital marketing.

When it comes to applying for jobs I think the experience I have gained during my sandwich year will be invaluable to put on my CV alongside my qualifications – I really feel it will make a big difference.

My advice to anyone who has the opportunity to take a year out and undertake a work placement is to go ahead and do it – you won’t look back!”

To find out more about studying this programme, please visit full course information for BSc (Hons) Marketing with Advertising