It was the real-life variety of the BA (Hons) Public Relations degree at Edge Hill University which Becca Wilkinson says set her up perfectly for her career.
She graduated in 2011 and has since worked in the cultural, charity and education sectors, before taking on a new role with a busy local authority.
“I really enjoyed the course,” says Becca. “We got to experience many different elements of PR.
“We would be writing press releases one day, recording in a TV studio the next, and then working on events another day. We were also given the opportunity to work on real campaigns for live clients which was a great addition to my CV.
“I’ve always enjoyed writing, which is an important part of the job, so when I started looking into industries that could incorporate this, PR really stood out.
“I’d really recommend anyone going into this field has plenty of work experience and enthusiasm. Although the course gives you a good understanding of the industry, employers like to see some real experience from graduates. For one of the modules in my third year I was asked to complete a work placement. I worked for a theatre for a month, and was offered a full time role once I’d graduated.”
Aside from the wide-ranging course, campus life at Edge Hill was another plus for Becca.
“I’m from Cockermouth, on the edge of the Lake District. It’s quite a small town, so the thought of going to a city university was a little daunting. I liked the fact that Edge Hill was located in a quieter place, yet was still close enough to Liverpool to enjoy city life.
“My course was quite small too, so the lectures felt more like seminars as you had plenty of one-on-one time with the tutors.
“I had an absolute blast. Obviously the course was great, but I also loved the social life!
“I have just started a role as Communications and Marketing Officer for Allerdale Borough Council up here in Cumbria. The job involves a lot more PR than anywhere I’ve worked before, which is ideal and definitely puts my skills to the test.
“I’m just interested in gaining as much PR experience as I can and progressing in my career as far as it can possibly take me. The industry develops and changes so quickly, who knows where I’ll end up – but that’s the exciting part.”