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Fiona Syson

Senior Lecturer in Marketing

Business School

Department: Business School

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Profile

Biography

Fiona Syson is Senior Lecturer in Marketing and teaches on a range of undergraduate and postgraduate modules. Prior to moving into Higher Education she worked for a number of business organisations including a multinational in the electronics sector.

 

Fiona’s research interests are in services and experiential marketing, consumer behaviour and innovation. She has published on innovation and services marketing.