Geoff Beattie, Fran Cassidy and Manus Wynne with students at the 2018 Dragons Den event.
Geoff Beattie, Fran Cassidy and Manus Wynne with students at a previous Dragons Den event.

Psychology students at Edge Hill University have taken part in a virtual-style ‘Dragon’s Den’ event where they pitched psychology inspired business ideas to three top TV experts.

The students involved were asked to come up with an initiative that applied what they had learnt from studying psychology and then sell their ideas to three dragons who analysed their plans just like on the hit TV show.  

This year’s judges were Fran Cassidy, ex-Marketing Director of ITV and now the owner and founder of the Cassidy Media Partnership, Manus Wynne, a TV executive producer and director who has worked on all five major UK TV channels, and Edge Hill’s very own Professor Geoff Beattie who, as well as being a psychology professor, is a world-renowned author and broadcaster.

Fran Cassidy said:

“It was great to be invited to take part in the Dragon’s Den event again this year. It is an important initiative to ensure the students think seriously about the application of their knowledge. Commerce, national institutions and society as a whole rely so much on the ability to measure, analyse and anticipate human behaviour. The students demonstrated they clearly have that ability. That’s good news for the economy and for all of us – especially now.

“I really enjoyed reading their entries which demonstrated probably the widest range and most imaginative of the ideas that I have come across over years I have been involved with the project. I wish them all good luck and a very bright future.”

Students taking part were asked to put together a PowerPoint presentation and script explaining their idea and how it made use of psychology.

Picture of Helena Fletcher-Hill, part of the winning team of students
Helena Fletcher-Hill, part of the winning team of students, posing with her completed dissertation.

Third year Psychology Student Helena Fletcher-Hill said:

“Our group came up with the idea for a series of children’s books designed to help support children through emotionally complex situations like the loss of a loved one or living with someone with mental health concerns.

“The feedback from the three dragons provided a great insight into how we could apply our degree once we graduate; I myself have been accepted onto a Masters course at Edge Hill that investigates how the expressive arts can be used in counselling, showing just how versatile a Psychology degree can be.”

All the students got detailed feedback from the dragons in the form of an audio recording which looked at every aspect of their ideas to give an overall score. After all of the entries had been looked at a winner and two runners-up were chosen.

If you are interested in studying Psychology at Edge Hill the university offers a variety of courses including BSc (Hons) PsychologyBSc (Hons) Educational Psychology and BSc (Hons) Psychology and Criminology.