Creative industry experts at Edge Hill University have welcomed news that Liverpool’s Metro Mayor has this week unveiled a £400k funding pot to support to the city region’s vital music, film and TV industries.

 Professor Martin McQuillan, Director of ICE.
Professor Martin McQuillan, Director of ICE.

Leaders behind the University’s Institute for Creative Enterprise (ICE) – which connects Edge Hill with the digital and creative economy and with cultural organisations – praised the new financial packages now available.

Professor Martin McQuillan, Director of ICE, said:

“This is a very welcome and generous intervention by the Metro Mayor. It is important during the COVID-19 pandemic that we keep the creative economy moving as it is so vital to the success of the Liverpool City Region to ensure we avoid a cultural recession.

“Liverpool is a city of stories, music and creativity, I am confident that the creative industries across the city region will respond in a vibrant way to the opportunities this funding makes possible.”

Two key funds have been created to provide urgent support for creative businesses, many of which are at risk of falling through the net of core central government funds.

The Music Fund will provide up to £10,000 of grant or loan funding to support micro-businesses and SMEs in the sector through this period and help futureproof them for the longer-term.

The Film and TV Development Fund will provide investments of up to £25,000 per project to support the development of ambitious and distinctive content across all feature film and TV genres, and for all platforms.

Metro Mayor Steve Rotheram.
Metro Mayor Steve Rotheram.

Steve Rotheram, Metro Mayor of Liverpool City Region, said:

“It is absolutely vital that we do everything we can to protect and preserve our music, film and TV industries. They are at the beating heart of our city region’s very identity and are responsible for 5,000 jobs, contributing £228million to our economy every year in normal times.

“We have not received extra money direct from government to support them, but my team at the Combined Authority has worked incredibly hard with our partners to identify funds that were ear-marked for projects later in the year and brought them forward to make them available right now, when they are so urgently needed by the sector.

“Our aim is to support our businesses in this key sector to weather this storm, and to develop some of the brilliant ideas that we will need to shine a spotlight on the city region and get this vital sector back to full health, as we recover from the coronavirus crisis.”

For more information about the funding pots, please visit or

For more information about the work of ICE, visit, where you can also listen to podcasts from creative industry insiders.