The Label Recordings, Edge Hill University’s record label, showed its support for local, independent record shops by releasing two limited edition flexis for this year’s international Record Store Day on 22 April.

Record shops across the region gave away 400 flexi postcards and 400 flexi discs, featuring some of The Label’s rising stars and exclusive collaborations, to mark the event’s 10th anniversary – adding to an impressive list of exclusive Record Store Day releases, pressed specially for the day, by artists from David Bowie to Duke Spirit.

The flexi postcard postcards – a retro record promotion trend revived – featured demos of recent Label artists Youth Hostel, Feral Love and Oranj Son, while the flexi disc was a soundscape about the city of Liverpool and the Punk revolution, recorded at Liverpool Sound City Festival with Viv Albertine, Julian Cope and John Robb.

The Label’s contribution to Record Store Day comes ahead of the 2017 Liverpool Sound City Festival, which takes place from 25-28 May. As part of an ongoing, innovative partnership with the city-wide music event, Edge Hill will once again be Sound City’s Industry Connection Partner, providing students with career-enhancing networking opportunities.

The University’s strong presence at the festival also includes The Label’s showcase gig on the Cavern Stage on Saturday 27 May, and a series of ten ‘Sound City Saturdays’ leading up to the event. The eclectic programme offers students the chance to present their own work and gain valuable, real-life music industry experience, and features an exciting range of performances from cutting edge Liverpool artists and talks from top music industry figures.

Forthcoming Sound City Saturdays include:

Things May Come and Things May Go…
Saturday 29 April, 2-5pm, Bluecoat, Liverpool
A discussion of the blurred boundaries between art and pop, looking at the work of contemporary artists such as Yoko Ono, Laurie Anderson, Christian Marclay and Janek Shaefer.

Surround Sounds: Film and Music
Saturday 6 May, 1-6pm, Small Cinema, Liverpool
An afternoon of eccentric, weird and wonderful delights from the archives, focusing on rare and experimental music documentaries and artists’ films.

Resilience and Revolution
Saturday 20 May, 2-4pm, Bluecoat, Liverpool
Roger Hill, custodian of the longest-running alternative music show on BBC Radio Merseyside, traces his journey through four decades of radio, reflecting on music’s provocative past and screening his ambient documentary film, Punk Snow.

Find out more here.