Wet fish

A team of students from Edge Hill University, Wet Fish, have won a prestigious award at the Young Enterprise Start Up Final 2016, which was held in London last week.

Wet Fish, who are all second year Marketing and Computing students, competed against the top ten Start Up business in the UK and beat off stiff competition to come second place, scooping the Old Mutual Wealth Business Growth Award and securing £4,000 investment.

The team have produced a unique card game aimed at 18 to 35-year-olds, designed to encourage social interaction, conversation and laughter. The cards hold a variety of random questions and the players vote for who they think the card applies to.
During the final, Wet Fish had to perform a presentation to a panel of judges, the top five going through to the final round. Wet Fish were successful and had to perform13344587_1807766872779830_7235165648443362086_n their presentation again, this time in front of a huge audience including judges, other teams, investors and special guests. They were also grilled in several interviews with the judges and investors about all aspects of their business plan.

“To win the Business Growth Award is simply just incredible,” said Wet Fish company spokesperson Jamie Griffiths. “To think that in February we officially launched, and within four months we’ve taken part in three competitions of which we won two, picked up four awards and have just been awarded a £4000 investment is amazing. It’s been such an exciting journey so far and to be named the second best young enterprise start up business in the country is mind blowing.”

“We have some exciting things planned for the near future, as Fresher’s week is in September and we’re aware of how big of an opportunity that will be to gain exposure and new customers. Now that we’ve received this investment, this is only the beginning of our journey. Many of the investors and business contacts we’ve made genuinely believe Wet Fish can take off and become a well-known brand for the young adult market, so it’s fair to say, we’re very excited for the future.”


The £4,000 investment will allow the team to re-launch the product with new packaging and more cards.

Sue Murrin-Bailey, Module Leader for the Graduate Enterprise Module and Mentor for the team said:

“The students who form the Wet Fish have inspired us all as their Mentors Business011-Mwith their creative social card game, their unique brand identity and their winning and ‘to the point’ presentation and pitching skills.

“They have worked incredibly hard to develop and understand their product, marketing it and selling it effectively across the University networks and beyond.  They have caught the interest of many entrepreneurs and investors throughout the Graduate Enterprise Start Up process and richly deserve their success.”

Mel Bulmer, Young Enterprise Business Mentor, added:

“I am incredibly proud of the team but they thoroughly deserve their success. They have worked really hard, seeking and acting upon my advice to enable the business to develop into the success it is today.

“The other major benefit of the Young Enterprise Start Up Programme, is that it forces individuals to work outside their comfort zone. It is challenging but the life-long, transferable skills and experience they develop sets them apart from the crowd.”

The Start Up Programme is run by Young Enterprise and supported by Old Mutual Wealth UK. It runs in 38 universities and further education colleges, and this year 1,623 students enrolled, forming 294 teams.

Find out more about studying business at Edge Hill University here.