Edge Hill University has signed on as the exclusive industry-connection partner for Liverpool’s Sound City music festival for the next three years in an ongoing effort to develop a platform for aspiring North West musicians.
As part of the deal the University’s music arm The Label Recordings, which boasts local success stories Hooton Tennis Club and Oranj Son amongst their alumni, will have an exclusive stage at the festival to showcase bands from their stable, as well as those from Liverpool and surrounding areas.
Co-founder of The Label Recordings and bassist for Liverpool band The Farm, Carl Hunter said that the partnership provides a unique opportunity for aspiring local bands and students pursuing a career in the industry.
“Partnering with Sound City for the next three years gives North West musicians the chance to be exposed to hundreds of music lovers, broadcasters, and potentially label representatives over the course of a weekend.
“This is an incredible vehicle for undiscovered talent to launch into a crowded market place that they may not have otherwise been able to access. At this years’ festival we will have eight bands playing across two days including Feral Love and Youth Hostel.
“Edge Hill University students pursuing industry careers such as sound engineering, production, and marketing have also been heavily involved in Sound City 2016, and will be able to network and develop connections across the two days,” Carl said.
Dave Pichilingi, CEO of Sound City said: “We are delighted to be working with Edge Hill over the next three years as Sound City Industry Connection Partner. From Hooton Tennis Club playing on The Label stage at Sound City 2014 where they were seen by Jeff Barrett and which resulted in the band being signed to Heavenly Recordings, to EdgeFWD dancers performing in the Baltic Warehouse, our partnership continues to go from strength to strength.
“We look forward to seeing the excellent artists that will perform and the students who will take part in the festival and conference in creating work and meeting with industry this year and beyond.”
In the lead up to Sound City 2016 Feral Love from Liverpool and Youth Hostel from Ormskirk will both release debut singles on the 27th and 12th of May respectively. These will be accompanied by videos Edge Hill media students have filmed and edited.
Student involvement is central to The Label Recordings, the only industry-focused University’s record label in the UK. The Label was recently recognised with a Highly Commended award in the Excellence and Innovation in the Arts category of the prestigious Times Higher Education awards 2015.
One of its first signings, Hooton Tennis Club, have gone on to secure a record deal with Heavenly Recordings.
To find out more about The Label Recording’s partnership with Sound City visit https://www.edgehill.ac.uk/thelabel/homepage/
To buy tickets and read about the line-up for Sound City 2016 visit www.liverpoolcoundcity.co.uk