Ashley Halladay, who graduated from Edge Hill in 2014 with a degree in Animation, has recently won a coveted Design and Art Direction New Blood Award.

The Design and Art Direction (D&AD) awards are recognised globally as the ultimate creative accolade, and the New Blood programme, for students and graduates between the ages of 18 and 23 all over the world, aims to inspire and stimulate the next generation of creative talent.

Entrants were asked to design an enterprise, service or product that would spark a surge in courage to benefit the creative industries.

Ashley came up with the idea Scrunch, a creative platform where young creatives can share ideas anonymously with industry members, and their identity is only revealed once the idea has gained traction. Ashley’s idea sparked from the simple insight that people perform better when no one is watching. He collaborated with Emily Price, a graphic design student from the University of Lincoln, who created the static images.

Winners receive a D&AD pencil award, and lucky few are selected to attend the New Blood Academy in London, which is a two week creative bootcamp designed to help young creatives enter their desired industry. The bootcamp consists of workshops, talks and challenges, with collaboration across skillsets, disciplines and nationalities.

Ashley will be attending the D&AD awards ceremony in London on 7th July to collect his pencil award and to find out if he has been chosen to attend the Academy.

Click here to find out more about Ashley’s award entry.

For more information about studying Animation at Edge Hill, click here.