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Edge Hill University has announced a renewed and expanded partnership with Liverpool Sound City 2015.

The University has been named as the Industry Connection Partner for the 2015 Festival and Conference, building on the success of an existing two-year partnership. This increased involvement will see Edge Hill become the official sponsor of the industry marketplace at the Conference, as well as hosting a showcase of acts from its own record label, The Label Recordings, which has recently launched the careers of up and coming bands Hooton Tennis Club, The Little Secrets and SeaWitches.

Award-winning student dance company EdgeFWD will premiere a new dance piece on the festival site, and 60 students will be taking part in real life work-based activities at the Festival and Conference.

Rebecca Ayres, COO, Sound City said:

“Over the last two years of working together, Edge Hill students have twice won the prestigious UK Student Innovation Awards, hosted a brilliant event with ‘The Label’ showcase – where Liverpool artists Hooton Tennis Club were signed to Heavenly Recordings as a result – and have seen students gaining valuable work placements and commissions with companies including ITV. We are delighted to be working with Edge Hill in what will be the biggest year yet for Sound City to create more opportunities for their students to gain fantastic skills and experiences and for the University to be recognised internationally as our Industry Connection Partner.”

Roy Bayfield, Director of Corporate Communications at Edge Hill University said:

“As University of the Year we are celebrating and exploring our deep connections with the sectors where our students forge their careers. Working with Sound City offers all sorts of exciting links for our students who will have opportunities to volunteer, perform and organise an event as part of the festival, and participate in an international conference.”

Edge Hill's Roy Bayfield and Sound City CEO Dave Pichilingi at the Sound City waterfront site

Edge Hill’s Roy Bayfield and Sound City CEO Dave Pichilingi at the Sound City waterfront site

Sound City is adding to an unparalleled line-up of inspirational music figures for this year’s conference with a key theme of The Unsung Hero. Keynote speakers include experimental rock pioneer Wayne Coyne and Orange Juice legend and hugely accomplished solo artist Edwyn Collins. As well as performing at the festival this year The Vaccines’ Justin Young and Freddie Cowan will also appear In Conversation at this year’s conference.

Alongside the conference, Sound City has announced an incredible line-up of live acts for the festival, including The Vaccines, The Flaming Lips, Belle and Sebastian, Roni Size Reprazent, The Thurston Moore Band, Gaz Coombes, The Cribs, Peace and Swans.