Edge Hill University’s Professor Phil Drake will ask ‘What is creative about the creative industries?’ in his inaugural lecture on 2 December.

Creativity is one of the most ubiquitous yet least understood words in the English language.  In our recent post-industrial era, it seems as if almost anything and anyone can be considered creative, meaning we don’t only speak of creative people,  but also of creative cities, creative industries and even, the creative economy.

The free public lecture seeks to explore reasons for the pervasive use of such terms.  Starting with an examination of a variety of definitions of creativity, it will outline how they became an increasingly important part of the UK’s New Labour policy landscape from 1997, used as a way of rebranding a post-industrialised Britain (so-called Cool Britannia) and promoting economic development.

Listen to a taster of the lecture:

Philip is Head of the Department of Media and Professor in Film, Media and Communications. He Phil Drakejoined Edge Hill University in 2013 and was previously Director of Research and Reader in the School of Media and Performing Arts at Middlesex University, and before this he held posts at the Universities of Stirling, West of Scotland and Glasgow.  He has published widely across a range of areas including on film and television industries, media law and history, and screen performance and celebrity.

Philip’s lecture, which begins at 6pm on 2 December (refreshments from 5.30pm) is free to attend and open to the public, but places must be booked in advance. Click here to book.