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Film and TV students from Edge Hill University have released the official video for the University record label’s debut single.

Directed by Department of Media lecturer Clare Heney, 10 Edge Hill students formed the crew for filming the video which was shot on campus on Saturday 8 March. The video will be used to promote The Label’s debut single Keeping Up, performed by Skelmersdale band, The Inkhearts.

Students took on roles such as 1st Assistant Director (Aurelija Zubaviciute), Camera Operator (Philip Curtis), Editor (Dom Smith), Grip (Toni Jordan), Camera Assistant (Robert Monteith), 3rd Assistant Director (Georgina Fox) and Runner (Charlie Minards-Tonge, Callum Stevens, Felicitas Beinke and Ted Tomkins) to bring the video to life as part of University project, The Label Recordings. The Label has been set up by the University to provide students eyeing-up a career in the competitive music industry some real hands-on experience. Students are involved in all aspects of The Label including searching for emerging talent, music production, video production, releasing tracks and organising live events.

“It’s been hugely beneficial for me,” says Video Editor and Film and TV student Dom Smith. “I’ve always wanted to make a music video, but never really had the chance before. Now I have, and it’s a fantastic piece to add to my CV and portfolio.”

Watch the full video:

Keeping Up was recorded in the Grammy Award winning Parr Street Studios, Liverpool, where students participated in the music production process and documented the day. The single will be released digitally on the 7th of April and is available to pre-order.

You can follow the story of The Label here.

Find out more about studying Film and Television at Edge Hill: https://www.edgehill.ac.uk/undergraduate/subjects/film-television/

Find out more about studying Music at Edge Hill: https://www.edgehill.ac.uk/undergraduate/subjects/music/