Darren Hoad in New York

Senior
Lecturer in Business, Management and Leisure, Darren Hoad, recently undertook a research trip to New York, the
findings of which are set to add real value to the undergraduate and
postgraduate programmes he teaches.

Darren
explains, “Our Business and Management programmes
aim to provide knowledge and insight into both practice and theory. As such, through academics
extending the University’s links with organisations around the world opportunities
are provided for students to critically explore genuine case studies and apply
their skills to actual situations.”
 

Following
on from Darren’s trip, students will now be able to track the success of two
family businesses, both of which are dedicated to producing socially responsible
products using sustainable production methods.
 

The
first, Billykirk,
is a handmade leather goods company based in Jersey City, whose Amish workforce
use traditional methods of craftsmanship to manufacture bags, belts and
wallets.
 

The
other, Mast Brothers Chocolate in Brooklyn, produces handcrafted confectionary.
Being dedicated to the values of their products they establish really close
relationships with their suppliers, so much so that they sail from New York to collect
their ingredients.
 

Darren
concludes “It is by using real examples such as these, and not being reliant
solely on text books, that our students learn the true practicalities of
running a business. As these companies also provide inspirational examples, I
hope that students will aspire to adopt similar methods and values as they
become employed within the business world upon their graduation.”
 

To
find out more about studying Business and Management at Edge Hill University,
visit ehu.ac.uk/studybusiness