A new book by the Head of Edge Hill’s School of Management and Social Sciences looks at the growing use of information technology in business.
E-Business Principles and Practice by Professor Jennifer Rowley has just been published by Palgrave. It offers an accessible overview of key concepts in e-business – a term embracing all aspects of the use of information technology in business, including buying and selling, servicing customers and collaborating with business partners.
Professor Rowley said: “E-business is an area that has developed very rapidly in the UK in the last three years. It is affecting the way in which businesses connect with each other and their customers and is an important element of the future business landscape.”
There is a growing number of courses in this area and there was a need for a textbook on the subject. E-Business Principles and Practice is aimed at MBA and undergraduate students in areas such as Business and Management and Information Systems.
“The book has been designed to develop the necessary analytical skills for students to evaluate e-business models and issues that will enable them to identify, analyse and evaluate future technologies – whatever those may be,” said Professor Rowley.
The book builds on Professor Rowley’s longstanding interests in marketing information systems and information management. Her earlier books include Organizing Knowledge, and Information Marketing, published by Gower. She is Editor of the Journal of Further and Higher Education and holds a Visiting Professorship at Manchester Metropolitan University.