Dr Ruxandra Trandafoiu

Reader in Media and Communication

Department of Media
Creative Edge Building CE218
01695 584145


I am a media and communication scholar with research expertise in digital diasporas, transnational screen cultures and minority political engagement and activism. I worked as an English teacher and journalist in my native Romania before moving to Hungary to further my academic studies at Central European University. I have since lived in Edinburgh and London and conducted research in Italy, Spain and the United Kingdom.


I have a PhD in Media & Communication from the University of Westminster, an MPhil in Nationalism Studies from Central European University and an MA in European Studies from Babeș-Bolyai University.

Administrative Roles

  • Deputy Director, Migration Working Group North West
  • REF Coordinator
  • Programme Leader, BA (Hons) Public Relations
  • Chair, Media Research Ethics Committee
  • Member, University Research Investment Fund Steering Group


Visual Cultures, Media Representations, Research Methods in Communication, Politics of Migration, Transnational Media.


My recent research projects have centre on the role of media and public discourse in Eastern European migration and diaspora politics; digital media initiatives that oppose populism and mitigate traumatic political change; diaspora visibility and representation in public discourse; prosumers and the role of online communities in dismantling the production monopolies of the traditional creative industries; digitally supported political engagements, micro-politics and new forms of agency and citizenship. As a former journalist, I have a lifelong interest in the role of media in representing diversity, media being used strategically by various political groups and media aiding processes of identity formation.

I am writing a book entitled The Politics of Migration and Diaspora in Eastern Europe: Media, Public Discourse and Policy, which will be published by Routledge in 2021.

Other current projects include: mobilities on screen; EU nationals’ political engagement after Brexit; dislocation, memory and trauma in Romanian visual arts; booktubing as transmediality, agency and authenticity; diaspora digital crossing and political space making; music festivals between transnationalism and local policy.

Doctoral Supervision

I have been supervising projects on the radicalization of the Istanbul Film Festival audience during Gezi Park; return migration to Albania; post-communist nostalgia in Bulgarian film; the representation of the Roma in Serbian cinema; the impact of refugees on local communities in Liverpool; refugee perception of social workers and migration policy in Glasgow; Pakistani diaspora engagement with homeland politics.

Recent Publications

Vathi, Z. and R. Trandafoiu (2020). ‘EU Nationals in the UK after BREXIT: Political Engagement through Discursive Awareness, Reflexivity and (In)Action.’ Journal of Language and Politics. In press.

Trandafoiu, R. and C. Poole (2020) ‘Metamodern spaces of production and network keeping in Vanity Fair (ITV 2018)’, in Voigts, E. and S. Wells-Lassagne (Eds) Victorian and Neo-Victorian Screen Adaptations. Leiden: Brill. In press.

Poole, C and R. Trandafoiu (2020) ‘Constructing Nationhood in a Transnational Context: BBC’s 2016 War and Peace’. In Stewart, M. and R. Munro (Eds) Adaptation and Nation: Screen Cultures in National, Post-National and Transnational Contexts, Edinburgh: Edinburgh University Press. In press.

Trandafoiu, R. and L. Popoviciu (2020), ‘The Roma as Deixis of Emotionality. Salient Politics and Media Discourse in France, Italy and the United Kingdom.’ In Hashamova, Y., Popescu-Sandu, O. and S. Rucker Chang (Eds), Migrants and Refugees to, from, and in the Balkans: Identity, Alterity, and Culture, University of Liverpool Press. In press.

Trandafoiu, R. (2019) ‘Tale of Two (or #EverMore) Festivals: Electronic Music in a Transylvanian Town.’ In Mazierska, E. and Z. Győri (Eds) Eastern European Popular Music in a Transnational Context. Beyond the Borders, Basingstoke: Palgrave.

Trandafoiu, R. and C. Poole (2018) ‘The Past and “The Way We Live Now”: Andrew Davies’s Screen Adaptations of Pride & Prejudice and War & Peace’, The Midwest Quarterly. A Journal of Contemporary Thought, 60(1): 87-110.

Poole C. and R. Trandafoiu (2018) ‘Migration, Symbolic Geography and Contrapuntal Identities When Death Comes to Pemberley’. In Cutchins, D., Krebs, K. and E. Voigts (Eds) Routledge Companion to Adaptation, London: Routledge.

Cena, E., D. Heim and R. Trandafoiu (2018) ‘Changing places: children of return migrants in Albania and their quest to belong’, Journal of Ethnic and Migration Studies, 44(7): 1156-1176.

Trandafoiu, R (2016) ‘Manele, Symbolic Geography and Music Cosmopolitanism in Romania’, Popular Music History 11(1), special issue on Eastern European Popular Music, edited by E.H. Mazierska and Z. Győri, 61-79.

Yilmaz, A., Trandafoiu, R. and A. Mousoutzanis Eds. (2014) Media and Cosmopolitanism. Oxford: Peter Lang.

Trandafoiu, R. (2014) ‘The World on a Plate’: Transformed Cosmopolitan Utopia in Food Blog Culture. In Yilmaz, A., Trandafoiu, R. and A. Mousoutzanis (Eds) Media and Cosmopolitanism, Oxford: Peter Lang.

Balch, A., Balabanova, E. and R. Trandafoiu (2014) ‘A Europe of rights and values? Public debates on Sarkozy’s Roma affair in France, Bulgaria and Romania’, Journal of Ethnic and Migration Studies, 40(8): 1154-1174.

Krüger, S. and R. Trandafoiu Eds (2013) The Globalization of Musics in Transit: Music Migration and Tourism. New York: Routledge.

Trandafoiu, R. (2013) Diaspora Online: Identity Politics and Romanian Migrants. Oxford: Berghahn Books.

External Activities

I am a member of the AHRC Peer Review College and have been an external examiner for postgraduate and undergraduate degrees at the University of Newcastle, Kingston University, Canterbury Christ Church University and the University of Ulster. I am a member of the Advisory Panel of the Europia charity women’s group and a founding member of the Romanian British Society.


Romanian Ambassador’s Award for outstanding intellectual contribution regarding the Romanian community in the UK, 2013.

ERIC Top Paper Award, International Communication Association annual conference, Ethnicity and Race in Communication Division, London 2013.

AHRC Peer Review College, Gold Standard Letter award for outstanding contribution to the work of the AHRC in 2019.

Choice magazine’s Outstanding Academic Title Award for Routledge Companion to Adaptation, recognizing originality, uniqueness, importance in building undergraduate library collections, and overall excellence in presentation.


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