Exciting real-life project for Saatchi & Saatchi

‘In-cider’ job for students

Third year Advertising students had the opportunity to impress one of the world’s best-known creative agencies during a live brief, which showcased their talent, ideas and professionalism.

Working on a live brief set by Edge Hill graduate and Creative Director at Saatchi & Saatchi, Tom Cleeland, the students developed an online and experiential campaign for well-known cider brand Rekorderlig. The concepts they delivered included teaser ad-posters, touring events and an online voting campaign designed to attract new audiences through universities and social media. The students were invited to London to pitch their ideas to the client and also to top creatives at Saatchi & Saatchi, who praised their commitment, enthusiasm, talent and receptiveness, as well as the positive perception of the University’s brand within the agency.

“Edge Hill students hugely exceeded any preconceptions and expectations. In fact, looking at their ideas made us take a big step out of our comfort zone, and made us keenly aware of the talent, standards and sophistication of the new generation of creatives who are snapping at our heels.”

Tom Cleeland, Creative Director, Saatchi & Saatchi