Students from the Public Relations degree course at Edge Hill University have been learning more about the beautiful game.
First and second years visited the Communications team at Everton FC to hear about how the club works with journalists, opinion formers, fans and other audiences.
The visitors saw the press room, the Everton TV base, and the various interview spots that viewers will recognise from all those post-match interviews. They even experienced the walk along the tunnel and onto the pitch (and it really is narrow!)
PR team member at Goodison, Mo Maghazachi explained about the challenges of getting players to take part in media interviews after a loss (fewer challenges for Everton than for some other teams!) and about how the Premier League ensures the media get the comments and footage needed.
The visit was arranged because PR work can sometimes only be understood in the places it is carried out. Says PR Lecturer Paula Keaveney: “We love it when speakers visit us, but we love it even more when we can visit them. Students got a much better understanding of this type of sports PR from seeing the set up for themselves”
Other visits planned on the PR or related degrees include a major theatre and a trip to the House of Commons.