Later this month we have an unusual, and potentially defining, political event.

In previous years, the five yearly European Elections have been low-key. Most parties have run campaigns about anything but Europe. Many voters haven’t bothered to turn out. Electoral regions have been too big for any real sense of a constituency link. And the results, rather than coming on a Thursday night and Friday morning after polling day, have waited till counts on a Sunday when only the very keen were paying attention.

But this time we have an election which wasn’t supposed to happen, and not one, but two new high-profile parties joining others on the ballot paper.

In the run up to the elections Paula Keaveney, Programme Leader for Politics, will be looking at some of the communication issues surrounding the contest.

In this first article Paula will be focusing on the campaign launches.