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ISR Public Event: 3rd June 2021

ISR Knowledge Exchange:

Communicating Health Messages and Risks to Minority Groups in the Wirral

Watch the event here: Youtube ISR Playlist

During this informal knowledge exchange event we will explore the health communication risks associated with a rapidly growing and increasingly ethnically diverse population on the Wirral peninsula. The Wirral is a little studied area of transit and mobility, with ports and routes that link England, North Wales and Ireland, as well as intense commuting to Liverpool and the North West of the UK. This has placed the area in a high-risk category during the COVID-19 pandemic, also compounded by the evidenced health risks associated with BAME populations.

During the event we aim to formulate answers to the following exploratory questions:

  • How do migrant and minority communities engage with public health messages?
  • What risks emerge during health crises?
  • What are the specific challenges of the Wirral peninsula as a space of transit, mobility and refugee resettlement?
  • How can local government and health practitioners address these risks and challenges and communicate more effectively?


Clint Agard (CEO, Wirral Change)
Clint Agard is a cultural diversity advocate and researcher. He has over 20 years’ experience in the non-profit and voluntary sector advocating for cultural diversity and equality.

Edna Boampong Director of Communications and Engagement
Shropshire, Telford and Wrekin CCG & Integrated Care System.
Edna is a multi-award-winning, communications, behaviour change, and change management director who has designed and delivered a number of nationally recognised programmes which target specific equality and ‘hard to reach’ groups to support behaviour change and improve health and wellbeing. Edna was the interim director of communications for 18 months for the Cheshire and Merseyside Health and Care Partnership. She was also the COVID-19 response communications lead for the system, which included the vaccination rollout.

With the participation of: Sabra Ahmed (Operational Manager, Wirral Change) and Paula Keaveney (Senior Lecturer in PR and Politics, EHU)

Organized and chaired by Dr Ruxandra Trandafoiu, Reader in Communication and Deputy Director of Migration Working Group – North West and Academic Fellow at the Institute for Social Responsibility, Edge Hill University.  In partnership with Wirral Change this Institute for Social Responsibility Knowledge Exchange Event takes place Online (a secure link will be distributed following registration).

Date: Thursday 3rd June 2021

5.00pm Event start
6.00pm Event close

Venue: Online (a secure link will be distributed following registration).

Registration: This event is FREE but please click here to register your place.

Related Links:

Migration Working Group-North West (MWG-NW) brings together academics, organisations and practitioners working on migration who are either based in the North West of the UK, or researching migration in this region. Edge Hill University academics’ work touches upon a wide range of topics within the field of migration, such as migrants’ integration, diasporas and representation, refugee law and policy, locality and diversity, and arts, health and wellbeing. For more information please check out the MWG-NW Homepage

Wirral Change is a Black and Racial Minorities Outreach Service offering information, advice and guidance on jobs, education, training, self-employment, health and wellbeing, as well as signposting to other services for racial minority people on the Wirral.  Working in partnership with Wirral Borough Council, NHS Wirral and others, Wirral Change has demonstrated that the problem of worklessness in the black community can be effectively addressed and that local delivery mechanisms for this are feasible.  For more information please check out the Wirral Change Homepage

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