Behavioural Data Service

Every year, businesses and organisations collect large amounts of data but often don’t use it to its full potential. This might because there is simply not enough time to process it, and in other cases, it might be that there isn’t sufficient in-house expertise to know how best to analyse and interpret it.

The Behavioural Data Service team, based in the Department of Psychology, can help you with collecting, analysing, and interpreting behavioural data. We have psychology expertise in a wide range of domains, including educational psychology, coaching psychology, health psychology, neuroscience, and much more.

Benefits to your business

What the Behavioural Data Service offer

The Behavioural Data offer advisory services, which typically include a consultation where we can give you advice on how you might approach collecting, analysing, or interpreting data you might have or be planning to collect. Alternatively, we can do the work for you as part of our processing services, where we can use our data skills to process, analyse, interpret, and prepare outputs for you, to help you make sense of your existing data.

Our specialist areas are:

Meet the team

Professor Linda Kaye, Associate Head of Department and Director of the Behavioural Data Service, is a Chartered Psychologist and expert in cyberpsychology. Linda is your first point of contact for enquiries. She coordinates the Behavioural Data Service team, who bring a range of specialist expertise to deliver tailored, data-driven solutions for businesses. Our team combines academic insight with practical application to help organisations better understand and influence behaviour in digital and real-world contexts.

Find out more about the team and how their expertise can support your business.

Driving Success

Explore how our team of experts have delivered measurable success across various industries. These case studies highlight their drive to solving complex challenges to create impact through innovative, data-driven solutions.