Gender is infused into the marketplace in areas ranging from institutional practices, to product design, to advertising, to mundane consumption patterns. It is also a challenging social and cultural category to inquire into.
By analysing the representation of women in media and the marketplace, including their influence on consumer culture, this discussion will evaluate how masculinity and femininity are communicated within the marketplace.
The session brings together a panel of leading academics with expertise in the study of issues related to gender, business and the marketplace. The discussion will focus on themes and topics to do with gender and consumer culture, such as the objectification and commodification of women’s bodies, the effects of stereotypical imagery.
- Chaired by Francesca Sobande (Edge Hill University)
- Professor Shona Bettany (Liverpool John Moores University)
- Professor Carole Elliott (University of Roehampton)
- Dr Valerie Stead (Lancaster University)
- Professor Helen Woodruffe-Burton (Edge Hill University)
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