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The SME Productivity & Innovation Centre (PIC) at Edge Hill University delivers impact through an intensive fully-funded programme that helps established SMEs, with the vision and potential for growth, build a coherent business model strategy to scale-up.

GB3 case study

Technology solutions

Graham Billsborough, Managing Director – GB3 Limited

“The programme was outstanding. It creates the space for you to focus on your business opportunity and provides the framework to virtually guarantee success in achieving a feasible solution from the programme. The physical interaction created great discussion among our team. It is a process we will adopt for future innovations.”

Graham Billsborough, Managing Director – GB3 Limited

GB3 completed the programme and are developing a new service:

  • Clarifying customer pain points and competitors.
  • Developing a new digital three tiered risk support service.
  • Creating new technology to deliver the new 24/7 service.
  • Continuing to work with Edge Hill University to support their growth strategy.

Starting point

Preston based GB3 deliver purpose built technology solutions with a strong focus on customer collaboration and excellent communication and support. The business serves a range of sectors and Graham Billsborough, Managing Director of GB3 has ambition to grow the organisation.

The opportunity

Graham and his team identified an opportunity to introduce a new service that would offer customers support and maintenance with business continuity planning and risk management. The programme offered Graham and his team the chance to dedicate the time needed to explore the technical feasibility and clarify the new service and product needed to fulfil the business objectives.

The journey

To define the drivers that would support GB3’s ability to grow, Graham and his team used the programme tools to explore the organisation’s capabilities and understand more about their customers pain points.

The innovation building blocks supported the team in unravelling the competitive landscape and the business’s ability to deliver the new business model. The team were able to challenge their concept at each stage and build a solution with confidence. The team found the programme challenging but were delighted with the valuable outputs the facilitated process produced.

Solution and outcomes

The programme allowed GB3 to quantify and build a technically feasible solution. The team are currently building the technology to create a new three-tiered service offer. The new service will help new and existing customers to prepare for risk and provide a platform to control incidents when they arise. The 24/7 support will bring quantifiable benefits to GB3’s customers – not only financially but to ensure compliance with regulations for insurance and audits. GB3 are continuing to work with Edge Hill and the Programme’s process will certainly be adopted for future innovations.

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