MA Marketing Communications and Branding

  • International Students Can Apply

Overview

Course Length:1 Year Full-Time, 2 Years Part-Time
Start Dates:September 2020
Department:Business School
Location:Edge Hill University
  • Gain an understanding of how marketing communications works and influences your everyday life as you learn the theory and practice of this dynamic subject;
  • Develop your skills to assess the marketing communications and brand building approaches which best position organisations for long-term success in the global marketplace;
  • Cultivate the writing, analytical and reflective skills required to engage in Masters level study and research.

This MA will develop your understanding of marketing communications and branding by examining a range of contemporary marketing and marketing communications topics, while also engaging you in research methods and the undertaking of a significant research exercise.

You will develop a clearer vision and understanding of the changing role and perception of marketing communications and branding within the context of changing global markets, competition and shifting societal values. On successful completion of the programme, you will be prepared to face the challenges of managing and working in organisations with a wide array of marketing communications needs.

If you want to immerse yourself in the dynamic and fascinating world of marketing communications and branding, then this is the programme for you.

In Depth

What will I study?

You will study a set of modules that will broaden your knowledge and understanding of marketing, advertising, branding and public relations. The programme also requires you to complete a dissertation, providing an opportunity to immerse yourself in cutting-edge research and demonstrate an array of transferable skills.

Modules provide a contemporary perspective on strategic marketing planning, brand psychology and management, integrated marketing communications and public relations campaigns. You will also critically analyse a range of popular, well-established marketing concepts and discuss their relevance and suitability in the 21st century.

The programme adopts an international perspective, recognising that every country operates within a global economy and that the barriers in world trade are being broken down.

A dedicated module allows you to examine the methods and methodology of research in marketing and management. This will prepare you for your research project in a specific topic or issue relevant to marketing or branding, chosen by yourself and agreed with the programme team.

How will I study?

The programme will be delivered through lectures, seminars and tutorials. For full-time students this typically requires two days attendance per week, with one day per week the usual requirement for part-time students.

As well as preparing for and attending lectures, seminars, tutorials and workshops, you will spend time reading and completing coursework, including written assignments, portfolios and presentations.

Extensive use is made of information technology (for example, via our Virtual Learning Environment) to support classroom activities.

How will I be assessed?

Throughout the programme, there is a combination of different forms of assessment to test intellectual development, vocational capability, and critical thinking. Coursework often involves both individual and group-based working. Case studies and problem solving exercises are used.

Who will be teaching me?

The course is delivered by specialists in areas such as marketing, advertising, branding, e-commerce and small and medium sized enterprises. The team includes academically and professionally qualified staff, as well as active researchers who publish in academic journals. All members of the programme team have an energy and enthusiasm for their subject areas and are passionate about student learning and development.

A Great Study Environment

Two students walk through the Business School.A stunning £8m building provides state-of-the-art teaching and learning facilities for students in Edge Hill Business School.

The three-storey building offers a 100-seat lecture theatre and modern seminar and meeting rooms. There are also social learning areas which encourage a more informal and interactive style of learning, in addition to an attractive roof garden and atrium.

Edge Hill Business School is home to a thriving research community, hosts a growing international partnership portfolio, and is a member of AACSB International (The Association to Advance Collegiate Schools of Business), the world’s largest management education network.

Modules

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BUS4031Strategic Marketing Planning (20 credits)

Strategic Marketing Planning is designed to provide you with an understanding of marketing planning including the synerginistic planning process and its links with the delivery of effective and sustainable competitive advantage. Effective marketing strategy and planning is essential for all organisations. The module considers the complexities of the marketing environment and the impact this has on the creation of marketing plans and their successful implementation and execution. This will enable you to contribute along with other directors and senior managers to an organisation’s competitive strategy.


Assessment: Coursework: 100%.

BUS4033Strategic Brand Management (20 credits)

Strategic Brand Management considers the central role of branding for today’s marketers, with particular emphasis on creating and managing brands in order to build customer value and brand equity and the role of branding as part of an organisation’s marketing strategy. You will engage with a range of critical debates surrounding the concepts, theories and role of branding from both customer and organisational perspectives.


Assessment: Coursework: 100%.

BUS4034Marketing: A Critical Introduction (20 credits)

Marketing: A Critical Introduction invites you to take a critical and reflective approach to a range of well-established marketing concepts to examine their relevance and applicability for the contemporary global world in which we live. You will adopt a critical and evaluative approach to digital marketing.


Assessment: Coursework: 100%.

BUS4036Advertising and Marketing Communications (20 credits)

Advertising and Marketing Communications develops and enhances your knowledge and critical appreciation of marketing communication techniques, in particular advertising. The integration of these techniques, the impact of the changing media landscape and the increasing role of consumer generated content are some of the contemporary issues that will be examined.


Assessment: Coursework: 100%.

BUS4037Public Relations and Reputation Management (20 credits)

Public Relations and Reputation Management recognises the importance of public relations as a key part of the marketing mix and aims to offer an in-depth understanding of public relations practice and emerging thinking in the context of marketing communications. You will engage directly with current professional debates within the PR industry and its professional bodies, critically analyse the boundaries of PR and reflect upon emerging industry specialisms.


Assessment: Coursework: 100%.

BUS4519Dissertation (60 credits)

Dissertation requires you to undertake a piece of independent research based upon, or linked to, a specific topic or issue related to a relevant organisational or management development matter. You will provide a theoretical rationale for the dissertation, collect and organise research data, present it within a coherent, rigorous and analytical framework, and reach a well-argued and integrated conclusion.


Assessment: Coursework: 100%.

BUS4522Organisational Research (20 credits)

Organisational Research develops your skills and awareness in research methodologies and techniques that are specifically appropriate for undertaking, analysing and writing-up academic research in the form of a dissertation or practitioner/consultancy research. You will be encouraged to explore a wide range of methodologies and develop the necessary conceptual, methodological, practical and ethical skills necessary for management studies research.


Assessment: Coursework: 100%.

Timetables

You can expect to receive your timetable at enrolment. Please note that while we make every effort to ensure that timetables are as student-friendly as possible, scheduled teaching can take place on any day or evening of the week.

Disclaimer

Every effort has been made to ensure the accuracy of our published course information, however our programmes are subject to ongoing review and development. Changing circumstances may necessitate alteration to, or the cancellation of, courses.

Changes may be necessary to comply with the requirements of accrediting bodies, revisions to subject benchmarks statements, to keep courses updated and contemporary, or as a result of student feedback. We reserve the right to make variations if we consider such action to be necessary or in the best interests of students.

Entry Criteria

Entry Requirements

To join this MA you should have a degree equivalent to UK second class honours (2:2 or above).

English Language Requirements

International students require IELTS 6.5, with a score no lower than 6.0 in each individual component, or an equivalent English language qualification.

If your current level of English is half a band lower, either overall or in one or two elements, you may want to consider our Pre-Sessional English course.

Recognition of Prior Learning

Edge Hill University recognises learning gained elsewhere, whether through academic credit and qualifications acquired from other relevant courses of study or through recognition of an individual’s professional and employment experience (also referred to as ‘experiential learning’).

Previous learning that is recognised in this way may be used towards meeting the entry requirements for a programme and/or for exemption from part of a programme. It is your responsibility to make a claim for recognition of prior learning. For guidance, please consult the University’s Recognition of Prior Learning Policy and contact the faculty in which you are interested in studying.

Career Prospects

What are my career prospects?

This MA will equip you with the skills and knowledge required for a successful career in the specialist field of marketing. You will graduate ready to lead, or contribute to, the development of an organisation’s marketing, communications and branding strategies.

Typical career paths include marketing roles in public and private sector management, retailing and enterprise. However, an understanding of marketing is essential for all managers, meaning the course also provides a sound foundation for a more general business career.

Finance

Tuition Fees

Tuition fees for full-time study on this MA are £5,400 for UK and EU students and £13,250 for international students enrolling on the programme in academic year 2020/21.

Tuition fees for part-time study on this MA are £30 per credit for UK and EU students enrolling on the programme in academic year 2020/21, i.e. £600 per 20 credit module.

180 credits are required to complete a Masters degree.

The University may administer a small inflationary rise in part-time postgraduate tuition fees in subsequent academic years as you progress through the course.

Financial Support

For comprehensive information about the financial support available to eligible UK and EU students joining postgraduate courses at Edge Hill University, together with details of how to apply for potential funding, please view our Money Matters 2020/21 guide at www.edgehill.ac.uk/postgradfinance2020.

Financial support information for international students can be found at www.edgehill.ac.uk/international/fees.

Apply

How to Apply

There is an online application process for this programme.

For academic year 2020/21 entry, you will need to apply using our own online application system rather than UCAS Postgraduate.

The online application form will be available from the end of October 2019. Visit www.edgehill.ac.uk/applydirect for more information about the application process.

Further information for international students about how to apply is available at www.edgehill.ac.uk/applyinternational.

Should you accept an offer of a place to study with us and formally enrol as a student, you will be subject to the provisions of the regulations, rules, codes, conditions and policies which apply to our students. These are available at www.edgehill.ac.uk/studentterms.

Visit Us

If you are considering applying to study at Edge Hill University, the best way to gain an insight into student life is to discover our stunning campus for yourself by attending an open day. You can view dates and book your place at www.edgehill.ac.uk/opendays.

Alternatively, if you are unable to attend an open day, you can find out more about all of our events for prospective students, including monthly campus tours, at www.edgehill.ac.uk/visitus.

Request a Prospectus

If you would like to explore our full range of taught Masters degrees, MBA awards and our Masters by Research (MRes) degree before you apply, you can order a postgraduate prospectus at www.edgehill.ac.uk/postgradprospectus.

Get in Touch

If you have any questions about this programme or what it’s like to study at Edge Hill University, please contact:

If you would like to talk to the programme leader about the course in more detail, please contact:

International students should visit www.edgehill.ac.uk/international or email international@edgehill.ac.uk with any queries about overseas study.

Course Changes

Expand All This page outlines any material changes to course content, programme structure, assessment methods, entry criteria, and modes of study or delivery, implemented in the past two years.

This page outlines any material changes to course content, programme structure, assessment methods, entry criteria, and modes of study or delivery, implemented in the past two years. No material changes have been made to the information for this programme in that time. Any future amends will be tracked here.