A lecturer addresses a busy lecture theatre of students in the Business School.

BSc (Hons) Business & Management with Marketing

Discover contemporary marketing techniques on a degree that offers live client projects, the opportunity to start-up your own business, and eligibility for Associate Member status of the Chartered Management Institute.

  • Book an Open Day
  • Request a Prospectus
  • Download Course Leaflet
    • You can opt out at any time at the bottom of each email or by getting in touch with us: [email protected].

      • Studying Abroad Option Available
      • Sandwich Year Option Available
      • International Students Can Apply
      • Work Placement Opportunity
      • Professional Accreditation
      • Learn a Language


      UCAS Code: RN15
      Course Length: 3 Years Full-Time, 5 Years Part-Time
      Start Dates: September 2022, September 2023
      Subjects: Business and Management
      Location: Edge Hill University
      Example Offers: BCC-BBC (A Level) or DMM (BTEC)
      View full entry criteria

      This degree covers the fundamentals of business and management practice, with a particular focus on marketing, while also immersing you in accountancy, business ethics, business law, economics and marketing. Developing vital industry contacts and gaining hands-on experience, you will acquire an advanced understanding of how organisations operate in rapidly changing local and global environments. You will also develop a broad and theoretically attuned grasp of business management and be encouraged to explore the increasingly complex environments in which businesses succeed or fail. The programme requires you to analyse the wide-ranging issues organisations encounter and allows you to be directly involved in the challenges of managing people, finances and customers in a micro-business context.

      Discover Uni: Full-Time Study

      Discover Uni: Part-Time Study

      • Ask Our Students
      • Contact Us
        • Call: 01695 657000
        • Enquire Online
        • Live Chat
        • WhatsApp
      • Student Support
      • Business School building
      • Business School

      In Depth

      What will I study?

      In Year 1 you will study the fundamentals of business and management. You will gain an understanding of business relationships and processes, management techniques, economic markets and the principles of marketing for business.

      Year 2 enhances your core knowledge by allowing you to follow a number of compulsory modules, including the study of retail marketing planning, alongside options enabling you to tailor your degree towards your future career plans within a marketing environment.

      In Year 3 you will study a variety of contemporary business issues with an emphasis on marketing management, in addition to strategic decision-making. You will complete a piece of independent research through a dissertation or research-based project which enables you to work on a relevant, agreed topic of your choice.

      How will I study?

      As well as preparing for and attending lectures, seminars, tutorials and workshops, you will spend time reading and completing coursework, including written assignments, presentations, posters and video production.

      You will have the opportunity to develop your employability profile through a work placement or participation in a graduate enterprise project. In addition, you will undertake live client projects with organisations or work on agreed projects with real outcomes and impact.

      How will I be assessed?

      Throughout the programme there is a combination of different forms of assessment to test intellectual development, vocational capability and critical thinking. Coursework involves individual and group-based activities, case studies and problem-solving exercises. Examinations take a variety of forms, using both seen and unseen questions.

      Who will be teaching me?

      Edge Hill Business School is home to a thriving research community, hosts a growing international partnership portfolio, and is a member of AACSB International (The Association to Advance Collegiate Schools of Business), the world’s largest management education network.

      All of our staff are passionate about student learning and development. This degree is developed by specialists in marketing, accountancy, e-commerce, human resource management, operations management, and small and medium enterprises. The programme team includes research-active staff and professionally qualified lecturers.


      A stunning £8million building provides impressive teaching and learning facilities for students in Edge Hill Business School.

      The contemporary three-storey building offers a 100-seat lecture theatre and modern seminar and meeting rooms. There are also social learning areas which encourage a more informal and interactive style of learning, in addition to an attractive roof garden and atrium.


      Timetables for your first week are normally available at the end of August prior to enrolment in September. You can expect to receive your timetable for the rest of the academic year during your first week. Please note that while we make every effort to ensure that timetables are as student-friendly as possible, scheduled teaching can take place on any day of the week. Wednesday afternoons are normally reserved for sports and cultural activities.


      Every effort has been made to ensure the accuracy of our published course information, however our programmes are subject to ongoing review and development. Changing circumstances may necessitate alteration to, or the cancellation of, courses.

      Changes may be necessary to comply with the requirements of accrediting bodies, revisions to subject benchmarks statements, to keep courses updated and contemporary, or as a result of student feedback. We reserve the right to make variations if we consider such action to be necessary or in the best interests of students.


      Expand All

      Year 1

      Compulsory modules:

      BUS1012Business Economics (20 credits)

      Business Economics covers the basic principles of micro- and macro-economics. The micro element will provide a theoretical base, and thus allow for the study of organisational behaviour in the marketplace. The macro element will equip you with an understanding of the broader national and international environment in which business operates.

      Assessment: Coursework: 50%, Written Exam(s): 50%.

      BUS1013Introduction to Accounting and Statistics (20 credits)

      Introduction to Accounting and Statistics focuses on the development and interpretation of financial and statistics information to be used in the context of personal skills development and an understanding of business. The module introduces you to basic accounting statements including the statement of financial position; the income statement and cash flow statements and forecasts.

      Assessment: Coursework: 50%, Written Exam(s): 50%.

      BUS1016Marketing for Business (20 credits)

      Marketing for Business equips you with an appreciation of marketing as one of the central functions of any business and at the heart of any organisation’s activities. Focusing on customers and successfully meeting their needs is central to the success of any business organisation. This module provides an introduction to marketing and demonstrates its importance to business decision making.

      Assessment: Coursework: 50%, Written Exam(s): 50%.

      BUS1015Operations Management (20 credits)

      Operations Management is centred on the recognition that resources are scarce and that choices must be made between the alternatives available. The module outlines how organisations seek to ensure output is achieved as smoothly, efficiently and profitably as possible.

      Assessment: Coursework: 50%, Written Exam(s): 50%.

      BUS1014People and Organisations (20 credits)

      People and Organisations provides a comprehensive foundation to the study of management from both theoretical and practical perspectives. The module seeks to consider the conceptual frameworks relevant to the behaviour of individuals and groups in organisations and examine the issues which are raised in their management. The module focuses on three themes: rational modes of management, people strategies and contemporary issues in the workplace.

      Assessment: Coursework: 100%.

      You will select one of the following optional modules:

      BUS1017Business Start-Up (20 credits)

      Business Start-Up is a review of entrepreneurial skills and small business development through theoretical concepts of enterprise, self-employment and small business management, evaluating differing environments within which enterprise operates. This includes the rise of the digital economy. The module will provide you with an awareness of emergent business types and their markets and the factors behind small business start-ups, entry routes, funding and barriers.

      Assessment: Coursework: 80%, Practical(s): 20%.

      BUS1023E-Commerce and M-Commerce (20 credits)

      E-Commerce and M-Commerce will equip you with an integrative knowledge of the digital economy. The module explains how changes in information communication technology have dramatically changed the way businesses operate and how they develop value creation strategies.

      Assessment: Coursework: 60%, Practical(s): 40%.

      BUS1022Fundamentals of Marketing Communications (20 credits)

      Fundamentals of Marketing Communications addresses some of the central themes in marketing. The purpose of marketing communications is to influence and encourage customers to accept or adopt goods, services or ideas. This is achieved through promotional activities in a variety of forms including advertising, selling, sales promotion, public relations and direct marketing. This module introduces these communication tools alongside the range of media options.

      Assessment: Coursework: 100%.

      BUS1019Information and the Organisation (20 credits)

      Information and the Organisation provides an insight into how organisations are creating, collating and making use of information for a range of purposes. Information has been described as the currency of the 21st century; unlike a physical good it increases not decreases in value as supply increases. The module will examine how businesses manage organisational processes, provide services, track the behaviour of consumers and forecast demand for products and services. This comes at a cost and you will also consider the ethical issues around a world where your movements, habits and hobbies can be quantified, anticipated, profiled and packaged for profit.

      Assessment: Coursework: 100%.

      BUS1031Introduction to Digital Marketing (20 credits)

      Introduction to Digital Marketing recognises that the ubiquity of the internet has changed much of our consumption and has also affected marketing substantially. The module introduces a broad range of topics in the area of digital marketing including website marketing, social media marketing, e-commerce and digital advertising. You will examine how organisations can best use digital marketing to influence consumers and customers, discuss theoretical concepts and apply them to the development of digital marketing strategy, and identify issues related to the planning, design and implementation of digital marketing.

      Assessment: Coursework: 60%, Written Exam(s): 40%.

      BUS1018Statistics for Economics (20 credits)

      Statistics for Economics provides you with an understanding of, and an ability to apply, a range of mathematical and statistical concepts and techniques suited to a variety of economic situations. Descriptive statistics and techniques used for summarising and analysing data are fundamental to the work of business and economics professionals and will allow you to present information to a wide range of participants. This module primarily introduces statistical concepts and techniques associated with economics and business.

      Assessment: Written Exam(s): 100%.

      BUS1021Understanding Consumer Markets (20 credits)

      Understanding Consumer Markets encourages you to develop an awareness of the need for market intelligence and a knowledge of the mechanisms by which market intelligence is gathered. This module focuses on the nature of information required to make informed marketing decisions, the methods used to gather such information, the ways of interpreting and applying the resulting data and the means by which the information is stored and retrieved.

      Assessment: Coursework: 100%.

      You have the option to learn a language and study Arabic, French, German, Italian, Mandarin or Spanish as an integral part of this degree. A single Language module can be studied in Year 1 instead of one of the optional modules above.

      TLC1010Language 1 (20 credits)

      TLC1010 Language 1 is ideal if you want to learn a new language, or further develop your current language skills, as an integrated element of your degree. You can study French, German, Arabic, Italian, Mandarin or Spanish (subject to minimum numbers for your preferred language). Delivered at the Edge Hill Language Centre, the module will be taught in an interactive, communicative manner, using authentic materials in the target language. Emphasis will be placed on all four areas of reading, writing, speaking and listening. You will play an active role in the weekly two-hour classes, engaging in role-plays, short conversations, videos, authentic texts and listening materials. You will also be encouraged to reflect on your own learning needs. On enrolment to the module, you will complete a language induction form and be placed into a language level group appropriate for your prior knowledge of your chosen language. Please note, while we will endeavour to accommodate varying language levels per module, this is not always possible. While you can join the module with some prior experience of your target language, you will not be able to study a language you are already fluent or proficient in.

      Assessment: Coursework: 85%, Practical(s): 15%.

      Year 2

      Compulsory modules:

      BUS2018Managing the Human Resource (20 credits)

      Managing the Human Resource is concerned with developments in human resource management since the early 1980s and current people management practice. In keeping with the management discipline in general, there have been a number of significant developments in the management of people over the last few decades, not least with the move away from Personnel Management to Human Resource Management. The module will take a practical yet integrated approach, as required by today’s HR professionals.

      Assessment: Coursework: 100%.

      BUS2017Research Methods for Business (20 credits)

      Research Methods for Business are crucial to personal, academic and vocational development. Employers are increasingly looking for graduates who have specific skills, including those significantly developed through learning about methods of research. This module introduces these methods and considers how they are required to undertake specific academic projects, enhance knowledge and understanding, and address specific business issues and practical managerial problems.

      Assessment: Coursework: 100%.

      BUS2031Retail Marketing Planning (20 credits)

      Retail Marketing Planning recognises that effective marketing planning is essential for all organisations. This module offers you the opportunity to place tactical marketing activities in the context of the marketing planning process. Specifically, this module provides you with the opportunity to examine the complex nature of marketing planning for organisations in the retail sector which constitutes a dynamic and vital element of the British economy.

      Assessment: Coursework: 40%, Written Exam(s): 60%.

      You will select one of the following optional modules:

      BUS2019Employability (20 credits)

      Employability encourages you to contextualise and evaluate theoretical perspectives in a practical setting while at the same time providing an alternative learning environment which informs your future learning processes and outcomes. Workplace experience is increasingly seen as essential in contributing to graduate employability. It is an opportunity to hone employability skills, relate theory to practice and gain experience in a working environment. The module is designed to enhance your understanding, skill-base, personal development, aptitude for self-promotion and ability to reflect upon your experience in the workplace. It will also help familiarise you with professional business etiquette.

      Assessment: Coursework: 50%, Practical(s): 50%.

      BUS2020Graduate Enterprise (20 credits)

      Graduate Enterprise enables you to experience running your own company with a number of your colleagues. You can create your own product or service, launch it into the marketplace and experience at first hand the issues faced by small business owners. You will be supported by your own business consultant who is on secondment from industry and the full resources of the Graduate Enterprise Company.

      Assessment: Coursework: 50%, Practical(s): 50%.

      You will select two of the following optional modules:

      BUS2032Branding: Integrated Digital Campaigns (20 credits)

      Branding: Integrated Digital Campaigns is designed to link brand strategy and positioning to the creative aspects of branding, thus preparing you for the marketing, marketing communications and branding industry by building a clear bridge between creative solutions and formulating strategy. The module requires you to examine the elements required to build successful brands and specifically the use of traditional and contemporary media.

      Assessment: Coursework: 50%, Practical(s): 50%.

      BUS2035Consumer Behaviour (20 credits)

      Consumer Behaviour considers the factors that influence what, where and when consumers buy and what they buy. Understanding the factors that affect buying behaviour enables marketers to predict the response of customers to marketing strategies. This knowledge can then be fed into the design and innovation process for new products and marketing campaigns. In addition, you will examine the issues of increasing consumerism and addictive shopping behaviours.

      Assessment: Coursework: 60%, Practical(s): 40%.

      BUS2030Finance and Performance Management (20 credits)

      Finance and Performance Management will develop your financial knowledge and examine the management of a business with a specific focus on the management of finance within the business context. You will investigate the processes used to develop information to inform managerial decision making. The module will examine how different business types use financial data in the measurement of their performance. It will also look at real time company information and decision making and evaluate the significance of the decisions. A key activity will involve investigating the measurement of financial performance of a business through analysing and comparing the models available.

      Assessment: Coursework: 40%, Written Exam(s): 60%.

      BUS2026Global Corporate Social Responsibility (20 credits)

      Global Corporate Social Responsibility examines how the global marketplace presents challenges for organisations to balance the social, economic and environmental components of their business, while building shareholder value. Organisations that choose to ignore this responsibility risk their futures, reputations and profits and it is therefore imperative that the modern manager is aware of the various ethical issues that may have an impact upon their organisation and devise mechanisms of regulation and control to deal with them. You will examine the pressures from various sources to engage in ethical behaviour. You will also consider ways in which companies can structure their response to these pressures and reflect upon the implications for both business and society of a business ignoring its ethical responsibilities.

      Assessment: Coursework: 100%.

      BUS2027Intermediate Economic Analysis (20 credits)

      Intermediate Economic Analysis enables you to develop a deeper understanding of economic concepts, such as supply, demand, price and elasticity. The module also introduces new concepts in both micro and macro-economic analysis. Crucially, micro and macro-economic analysis will be applied to business scenarios. Micro theory will be applied to goods, labour and financial markets. On macro, models of equilibrium in goods and money markets will be covered, as well as the development of analysis of the main economic indicators, economic policies and the wider economic situation.

      Assessment: Coursework: 50%, Written Exam(s): 50%.

      BUS2025International Business (20 credits)

      International Business recognises that an understanding of the ways in which business operates internationally is important in the 21st century. The module studies the various factors shaping international business in today’s globalising world economy. You will analyse the different ways and conditions under which firms internationalise their operations and study how different structural changes in the global economy are impacting upon the international business environment.

      Assessment: Coursework: 75%, Practical(s): 25%.

      BUS2036International Economics (20 credits)

      International Economics will help you to develop a deeper understanding of international economic concepts, including theories pertaining to trade and international investment as well as currency. The theory will be analysed in respect of trade and foreign direct investment (FDI) flows and movements in currency markets. Major players in the international economy will be examined in terms of their development and economic models. The role of institutions such as the EU, World Trade Organisation and International Monetary Fund will also be considered.

      Assessment: Coursework: 100%.

      BUS2037Law for Business (20 credits)

      Law for Business develops your understanding of some of the key principles of law, in terms of how they relate to business and commerce, and apply these to problem situations within a typical business environment. An understanding of some basic legal principles is important to managers, in particular the rules relating to contract, consumer protection, corporate liability and employment.

      Assessment: Coursework: 50%, Written Exam(s): 50%.

      BUS2029Leadership Culture and Change (20 credits)

      Leadership Culture and Change explores the nature of leadership and management roles within an environment characterised by change and cultural and organisational diversity. At an organisational level, the module considers how far organisational culture and change can be influenced by leaders and managers. At a national level, it considers how national cultures influence leadership styles and the process of change. Both large-scale organisations and small and medium sized enterprises will be examined, including an analysis of contemporary trends in these areas.

      Assessment: Coursework: 100%.

      BUS2038Loyalty Generation and CRM (20 credits)

      Loyalty Generation and CRM centres on how Customer Relationship Management (CRM) is about building relationships with customers in order to develop and build loyalty and so keep customers for longer. This drives higher profits and keeps competitors out. The module introduces CRM, its impact on business strategy, users’ activity, and firm process and functionality. You will also examine CRM commercial packages.

      Assessment: Coursework: 100%.

      BUS2024Managing People (20 credits)

      Managing People focuses on the drive to privatisation and marketisation that accelerated from 1979 in the UK and shortly after in the USA. The nature of work, as experienced by employees, also changed with significant increases in flexible work patterns and the increasing importance of service sector employment. Hence, the repertoire of skills required of those involved in managing people continues to expand. The purpose of the module is to provide you with a critical understanding of the changing nature of work, as well as raising your awareness of the practical strategies used by organisations to manage such changes.

      Assessment: Coursework: 100%.

      BUS2022Project Management (20 credits)

      Project Management gives you opportunity to gain a PRINCE2® Project Management certificate as you learn about relevant concepts and practicalities for application in a working environment. PRINCE2® is the world’s most practiced, process-based method to develop first-class project management skills and gain recognition from potential employers. The module will enable you to improve your competitiveness at a global level. Project management is an area of study that recognises that resources are scarce and that choices must be made between the alternatives available in terms of bringing a project to a satisfactory finish, both on time and within budget. Progressing from basic economic concerns, the module considers the practical apportionment of people, time, finances and materials and outlines best practice for how organisations can ensure output is achieved as smoothly and efficiently as possible.

      Assessment: Coursework: 100%.

      BUS2023Quality Management (20 credits)

      Quality Management provides you with an understanding of the importance of total quality management which is an essential aspect of every organisation, both manufacturing and service industries, in order to survive in a competitive environment. The essence of total quality management is a dedication to understanding what the customer wants and then employing resources including people to set up systems and processes to deliver products and services that ensure customer satisfaction and comply with government quality standards.

      Assessment: Coursework: 80%, Practical(s): 20%.

      BUS2033Social Media Monitoring and Analytics (20 credits)

      Social Media Monitoring and Analytics equips you with an appreciation of the need for analytics in the market place. As companies are collecting large amounts of data, marketing decisions made by them have become more data-oriented. More and more companies are now heavily investing in marketing analytics. Therefore, analysing the ‘digital footprints’ in a meaningful manner is essential. Due to the unstructured nature of data, understanding behavioural patterns is complex. This module will provide a background understanding of analytics in relation to marketing strategy and communication.

      Assessment: Coursework: 50%, Practical(s): 50%.

      BUS2200The Marketing Pitch (20 credits)

      The Marketing Pitch develops your understanding of the marketing process with particular reference to the launch of a consumer related product. The module will develop your ability to successfully design a pitch strategy that can be used to promote a product to a group of marketing industry professionals. The ability of any marketing professional to present a product to industry professionals is a fundamental skill required by all marketing personnel. Understanding the market and the needs of your customer in terms of product design and the ability to promote the product correctly is key, including designing a pitch that will successfully achieve customer awareness.

      Assessment: Coursework: 50%, Practical(s): 50%.

      If you studied a Language module in Year 1, or if you can demonstrate equivalent knowledge, you may wish to study a further Language module in Year 2. This would form an integral part of your degree in place of one of the optional modules above.

      TLC2000Language 2 (20 credits)

      TLC2000 Language 2 enables you to build on and develop your previous language knowledge in French, German, Arabic, Italian, Mandarin or Spanish. You must have either studied the prior language module in the previous year of your degree or be able to demonstrate equivalent knowledge of your target language (though you will not be able to study a language you are already fluent or proficient in). The language levels available will be determined by the continuation of corresponding groups from module TLC1010 Language 1. You will gain the language skills necessary to become a more proficient user of the language. Classes will be taught in an interactive and communicative manner using authentic materials to promote meaningful communication. They will be conducted in the target language as much as possible. Emphasis will be on speaking and listening, with appropriate attention also being paid to other communication skills. Other work will include a variety of tasks which may be completed in the Language Centre.

      Assessment: Coursework: 85%, Practical(s): 15%.

      Year 3

      Compulsory modules:

      BUS3039Global Marketing Management (20 credits)

      Global Marketing Management encourages you to develop an informed appreciation of international marketing in the context of emerging world markets and increasing globalisation. The module provides you with the means to integrate aspects of operational marketing within a strategic and international perspective. In particular, you will study how and why companies choose to operate internationally, the entry strategies available to them, globalisation and the international marketing environment.

      Assessment: Coursework: 50%, Written Exam(s): 50%.

      BUS3024Strategic Management (20 credits)

      Strategic Management explores the process of strategy formulation and implementation and considers how the decision making process influences the choices made by those involved in deciding the strategic direction of organisations. You will gain a critical understanding of how psychological, political, economic, social, cultural and technological factors influence decision making and the subsequent formulation and implementation of strategy in a range of different types of organisations.

      Assessment: Coursework: 60%, Practical(s): 40%.

      You will select one of the following optional modules:

      BUS3022Dissertation (40 credits)

      Dissertation enables you to produce a key piece of evidence that shows your development over the degree and how you are now equipped to apply graduate level skills. The module requires the design and implementation of a research project in an area of interest agreed with your supervisor via a research proposal and meeting. Support during the dissertation is given by a specified tutor although you will have overall responsibility for managing the process.

      Assessment: Coursework: 100%.

      BUS3023Extended Business Project (40 credits)

      Extended Business Project provides an opportunity for you to undertake an in-depth research project for a sponsoring organisation on a topic of common interest. The nature of the project will be negotiated between you, your supervisor and the sponsoring company.

      Assessment: Coursework: 100%.

      You will select two of the following optional modules:

      BUS3041Advertising in Marketing Communications (20 credits)

      Advertising in Marketing Communications enables you to study the role of advertising in online and offline integrated marketing communications strategies. You will drill into the elements that comprise individual adverts and consider how the range of online and offline media vehicles available to deliver them have blurred the boundaries between advertising and other elements of the promotional mix. It is important that you understand the strategic role of advertising and the rationale that underpins the design and development of individual adverts. In addition, you need to understand the place of advertising within the marketing communications techniques available to marketers, whilst understanding the effects advertising has on the consumer and the debates that emanate from those effects.

      Assessment: Coursework: 50%, Written Exam(s): 50%.

      BUS3030Business Strategy and Digital Goods (20 credits)

      Business Strategy and Digital Goods examines the implications of the internet and the rise of ubiquitous mobile devices that are changing business and society. Specifically, the module will explain how a new economy of creativity, opportunity, connectivity and content has been created. You will consider this ‘digital economy’, the key concepts underpinning commercial activities and investigate how the application of existing theories of competitive advantage and added value can be applied to, or are changed by, digital goods and services that have no physical form.

      Assessment: Coursework: 100%.

      BUS3034Contemporary Issues in Economics (20 credits)

      Contemporary Issues in Economics provides you with an understanding of, and an ability to critically analyse, contemporary issues in economics. Economic theories and understanding established earlier in the programme will be utilised to analyse contemporary economic situations and policies. The module will cover current, significant economic events both nationally and internationally, in respect of both the economic situation and policy. All issues will be considered from the perspective of business and management.

      Assessment: Coursework: 100%.

      BUS3033Development Economics (20 credits)

      Development Economics discusses the key economic, social and political factors responsible for economic development and growth. In particular, the module provides an insight into economic theories analysing the development patterns across different countries and explaining differences. You will consider what factors effectively enhance or hinder economic growth and explore the relationship of economic development with national and international institutions, macro-economic policy and foreign direct investment. The role of civil society and the environment on economic development will also be examined, as will socio-economic issues such as poverty and inequality.

      Assessment: Coursework: 60%, Practical(s): 40%.

      BUS3044Entrepreneurship and Innovation (20 credits)

      Entrepreneurship and Innovation considers how to turn a good idea into a successful market-leading product. Entrepreneurship and innovation go hand in hand and involve the development and release of a new product/service or the repacking of an existing one to provide competitive advantage or even create new markets. This module explores a variety of concepts around strategic entrepreneurship and intrapreneurship. We will examine the difference between an idea, an invention and an innovation and provide you with a case-led understanding of the process in action, from creation to implementation. Moreover, it provides you with a number of tools and techniques to critically evaluate success and build on your previous experiences of work-based learning or enterprise education.

      Assessment: Coursework: 70%, Practical(s): 30%.

      BUS3031Global Logistics and International Trade (20 credits)

      Global Logistics and International Trade examines, in a global context, the set of processes required to strategically manage materials and product flows from suppliers through to the final customer in order to achieve competitive advantage. The module looks at the theoretical background of logistics and considers the practical perspectives of logistics from an international trade perspective. You will consider how effective logistics and procurement systems can become key business enablers and contemplate how international supply chains must form a significant element of the strategy of any organisation operating on a global basis.

      Assessment: Coursework: 100%.

      BUS3040Marketing and Society (20 credits)

      Marketing and Society will help you to define and understand how marketing in society is utilised as a tool for public services such as charities, government and the health service. This will involve the study of the business and social environments in terms of their target audiences, resources, planning, education and current changes. The module will familiarise you with key models of behaviour change and the role of stakeholders, values, beliefs, emotions and lifestyles in influencing such change, with emphasis on environmentally sustainable behaviour. You will also be introduced to a practical and reflective campaign process that supports the use of social marketing to achieve behaviour change.

      Assessment: Coursework: 50%, Practical(s): 50%.

      BUS3042Marketing Simulation (20 credits)

      Marketing Simulation is designed to provide an understanding of marketing management and planning and to engage you in the marketing decision-making process via the use of a marketing simulation package. Working in a group, you will analyse the marketing environment, undertake competitor analysis, manage the marketing mix, and decide the positioning of your product portfolio.

      Assessment: Coursework: 100%.

      BUS3037Organisational Misbehaviour (20 credits)

      Organisational Misbehaviour takes a critical position in reflecting on why it seems almost inevitable for institutions and their employees to misbehave. Topics covered will include institutional racism, politicians’ expenses, and the Libor interest rate scandal. We will critically review such instances of personal and institutional misbehaviour to understand why it appears so difficult for organisation’s and their employees to act in a way which is both ethical and aligns with the moral norms we expect from our principal institutions.

      Assessment: Coursework: 100%.

      BUS3029Seeing the Future: The Next Decade of Commerce (20 credits)

      Seeing the Future: The Next Decade of Commerce questions where the challenges of the next decade will come from and explores the changing face of commerce. Capitalism is an evolutionary process where new industries, new mechanisms and new ways of working continually emerge overturning the existing status quo. In this module, you will be asked to explore and decide for yourselves where the big changes of the next decade will come from and how it will impact upon the world you will graduate into.

      Assessment: Coursework: 60%, Practical(s): 40%.

      BUS3027Strategic Financial Management (20 credits)

      Strategic Financial Management introduces some of the techniques used in financial decision making. An understanding of the financial implications of decisions is vital for managers. The module provides an insight into the complex issues involved in the financial appraisal of long term projects and allows you to gain a deeper understanding of the theory and practice of strategic financial management.

      Assessment: Coursework: 90%, Practical(s): 10%.

      BUS3036Strategic Human Resource Management (20 credits)

      Strategic Human Resource Management critically investigates how far human relationships are central to Strategic Human Resource Management (SHRM). The module takes a cross disciplinary approach making content as relevant to health and education as it is to sport, events management or any other organisational setting which requires people management. We will place the module inside the globalised context with a focus on developments in cross industry, cross continent context where the ‘soft’ rhetoric of people as an organisation’s greatest assets often collides with the ‘hard’ reality that ‘people’ constitute only a part of an organisations strategic thinking and are used like any other asset or resource.

      Assessment: Coursework: 100%.

      BUS3048Sustainability and Business (20 credits)

      Sustainability and Business recognises that sustainability is increasingly shaping business practice and culture in the 21st century while acknowledging that business has a vitally important role to play in all our sustainable futures. The module will equip you with a comprehensive and holistic understanding of sustainability and the various business and societal contexts in which these can be applied. Exploring the broad and holistic concept of sustainability, as framed by the United Nations’ 17 sustainable development goals (SDGs), you will discover a range of ideas, concepts and theories of sustainability and gain insight how they are shaping the future business agenda. You will examine the inter-connectedness of different sustainability challenges facing humanity, such as climate change, energy and health, and consider the vital role that business has to play in addressing them. You will critically analyse specific approaches to climate action, as well as broader sustainability strategies, that are being devised by companies, business coalitions and partnerships between public and civil sector organisations.

      Assessment: Coursework: 100%.

      If you studied Language modules in Years 1 and 2, or if you can demonstrate equivalent knowledge, you may wish to study a further Language module in Year 3. This would form an integral part of your degree in place of one of the optional modules above.

      TLC3000Language 3 (20 credits)

      TLC3000 Language 3 further enhances your language skills in French, German, Arabic, Italian, Mandarin or Spanish and introduces you to a new culture and way of life. It is suitable if you have studied the prior language module in the previous year of your degree or if you can demonstrate equivalent knowledge of your target language (though you will not be able to study a language you are already fluent or proficient in). The language levels available will be determined by the continuation of corresponding groups from module TLC2000 Language 2. You will develop language skills to a level of proficiency that will enable you to spend time living or working abroad. Classes will be conducted as much as possible in the target language. They will be taught in an interactive, communicative manner, using authentic materials in the target language. Emphasis will be on speaking and listening, with appropriate attention also being paid to other skills. Other work will include a variety of tasks which may be completed in the Language Centre.

      Assessment: Coursework: 85%, Practical(s): 15%.

      Optional modules provide an element of choice within the programme curriculum. The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by timetabling requirements.

      Entry Criteria

      Entry Requirements

      Typical offer 104-112 UCAS Tariff points. No specific subjects are required.

      Example Offers

      Some examples of how you can achieve 104-112 UCAS Tariff points are detailed below.

      • A Level: BCC-BBC;
      • BTEC Extended Diploma (or combination of BTEC QCF qualifications): Distinction, Merit, Merit (DMM);
      • T Level: Overall grade of Merit;
      • International Baccalaureate (IB): We are happy to accept IB qualifications which achieve the required number of UCAS Tariff points;
      • Access to Higher Education Diploma: 45 credits at Level 3, for example 9 credits at Distinction and 36 credits at Merit or 15 credits at Distinction and 30 credits at Merit. The required total can be attained from various credit combinations.

      Please note, the above examples may differ from actual offers made. A combination of A Level and BTEC awards may also be accepted.

      If you have a minimum of two A Levels (or equivalent), there is no maximum number of qualifications that we will accept UCAS points from. This includes additional qualifications such as Extended Project Qualification (EPQ), AS Levels that haven’t been continued to A Level, and General Studies AS or A Level awards.

      For further information on how you can meet the entry requirements, including details of alternative qualifications, please visit www.edgehill.ac.uk/offers.

      EU students can get country-specific information about the University’s entry requirements and equivalent national qualifications at www.edgehill.ac.uk/eu.

      International students should visit www.edgehill.ac.uk/international for information on the entry criteria for overseas applicants.

      English Language Requirements

      International students require IELTS 6.0, with a score no lower than 5.5 in each individual component, or an equivalent English language qualification.

      If your current level of English is half a band or one band lower, either overall or in one or two elements, you may want to consider our Pre-Sessional English course.

      Are there any alternative ways to meet the entry requirements?

      If you have the ability to study for a degree but lack the necessary qualifications or confidence, our Fastrack: Preparation for Higher Education course could be for you. This free, seven-week programme provides a great opportunity to enhance your study skills and subject knowledge and demonstrate that you are ready to study a particular subject with us, in lieu of achieving the UCAS Tariff points in the entry criteria.

      Upon successful completion of a Fastrack course, you will be well placed to progress onto a corresponding Edge Hill University degree, although additional entry requirements may apply and the availability of specific programmes cannot be guaranteed. For more information, visit www.edgehill.ac.uk/fastrack.

      Career Prospects

      What are my career prospects?

      As a BSc (Hons) Business & Management with Marketing graduate, you will be qualified to work in areas such as marketing, retail management, banking, education, public sector management, small and medium sized enterprise management and marketing, general management, and specialist marketing functions. Alternatively, you may wish to undertake further study and progress to a Masters degree.

      You will gain affiliate membership of the Chartered Management Institute (CMI), a globally recognised professional body, for the duration of your degree and associate membership (known as ACMI) for one additional year after graduation. You will then have the option to renew your associate membership on an annual basis, however this would be at your own expense. The CMI is dedicated to promoting the highest standards in management and leadership excellence. Membership entitles you to full access to ManagementDirect, an extensive online portal that provides invaluable careers information, course-based resources and advice on best practice.

      On successful completion of your degree, you will also be awarded a CMI Level 5 Certificate in Management and Leadership and may be eligible for exemptions from the Chartered Institute of Marketing.

      How can I enhance my employability?

      It is useful to consider, even before you apply, how you will spend your time while studying and make the most of your university experience.

      Optional, additional activities may be available on this degree which could help to prepare you for a stimulating and rewarding career. These include:

      • Sandwich Years – you may have the opportunity to apply to complete a sandwich year placement, usually as the third year of a four year degree, and gain highly relevant work experience;
      • Studying Abroad – you may have the opportunity to apply to spend time studying or working abroad, usually as the third year of a four year degree, enabling you to immerse yourself in a different culture;
      • Learning a Language – you may be able to select language modules, delivered at the Edge Hill Language Centre, as an integral part of your degree (for which you will gain academic credits). Alternatively, it may be possible to participate in Language Steps classes as additional study.

      Please note, the availability of these additional activities cannot be guaranteed for all students. Depending on availability and the number of students wanting to participate, there may be a competitive application process for sandwich year placements or studying abroad opportunities or you may be required to secure a relevant placement yourself.


      Tuition Fees

      If you are a prospective UK student who will be joining this undergraduate degree on a full-time basis in academic year 2022/23, the tuition fee will be £9,250 a year. Tuition fees for international students enrolling on the programme on a full-time basis in academic year 2022/23 are £15,000 a year.

      If you are a prospective UK student who will be joining this undergraduate degree on a part-time basis in academic year 2022/23, the tuition fee will be £77 per credit. This is equivalent to £1,540 per 20 credit module. 360 credits are required to complete an undergraduate degree.

      EU/EEA and Swiss students who have settled or pre-settled status under the EU Settlement Scheme, as well as Irish nationals, may be eligible for the UK tuition fee rate.

      The University may administer a small inflationary rise in tuition fees, in line with Government policy, in subsequent academic years as you progress through the course.

      Financial Support

      Subject to eligibility, UK students joining this undergraduate degree can apply for a Tuition Fee Loan from the Government to cover the full cost of tuition fees. UK students enrolling on the programme may also be eligible to apply for additional funding to help with living costs.

      For comprehensive information about the financial support available to eligible UK students joining this programme in academic year 2022/23, together with details of how to apply for potential funding, please view our Money Matters 2022/23 guide for your intended mode of study.

      EU/EEA and Swiss students who have settled or pre-settled status under the EU Settlement Scheme may be eligible to apply for financial support. Irish nationals should ordinarily apply to Student Universal Support Ireland (SUSI). Please see www.edgehill.ac.uk/eufinance for further details.

      Financial support information for international students can be found at www.edgehill.ac.uk/international/fees.


      Ten scholarship winners sitting together in a lecture theatre at the Scholarship Awards Evening.Edge Hill University offers a range of scholarships with a competitive application process for prospective full-time undergraduate students.

      These scholarships aren’t linked to academic success and celebrate determination, talent and achievement beyond your coursework, for instance in creativity, enterprise, ICT, performance, sport or volunteering.

      To find out more about scholarships, to assess your eligibility, and to meet some of our dedicated scholarship winners, visit www.edgehill.ac.uk/scholarships.


      How to Apply

      If you wish to study full-time, apply online through UCAS at www.ucas.com. Visit www.edgehill.ac.uk/applyucas to find out more about the application process.

      If you wish to study part-time, apply directly to Edge Hill University at www.edgehill.ac.uk/apply-part-time.

      Further information for international students about how to apply is available at www.edgehill.ac.uk/applyinternational.

      Should you accept an offer of a place to study with us and formally enrol as a student, you will be subject to the provisions of the regulations, rules, codes, conditions and policies which apply to our students. These are available at www.edgehill.ac.uk/studentterms.

      Visit Us

      If you are considering applying to study at Edge Hill University, the best way to gain an insight into student life is to discover our stunning campus for yourself by attending an open day. You can view dates and book your place at www.edgehill.ac.uk/opendays.

      Alternatively, if you are unable to attend an open day, you can find out more about our full range of events for prospective students, including campus tours and virtual activities, at www.edgehill.ac.uk/visitus.

      Request a Prospectus

      If you would like to explore our full range of degrees before you apply, you can order an undergraduate prospectus at www.edgehill.ac.uk/undergradprospectus.

      Get in Touch

      If you have any questions about this programme or what it’s like to study at Edge Hill University, please contact:

      International students should visit www.edgehill.ac.uk/international or email [email protected] with any queries about overseas study.

      Course Changes

      Expand All This tab outlines any material changes to course content, programme structure, assessment methods, entry criteria, and modes of study or delivery, implemented in the past two years. Future material changes will be added here as amends are made to course information.

      3rd March 2022 - Change of Module

      BUS2200 The Marketing Pitch (20 credits) replaces BUS2034 Services and Experiential Marketing (20 credits) as an optional module in Year 2.

      2nd March 2021 - Update to Example Offers

      Example offers updated to include the Digital Production, Design and Development T Level with an overall grade of Merit.

      Covid-19 - Business & Management with Marketing Essential Information

      Teaching and Learning at Edge Hill University in 2020

      In this video Pro Vice-Chancellor, Lynda Brady, answers your questions and explains how teaching will work when you join us at Edge Hill University in September.

      Campus Facilities at Edge Hill University in 2020

      In this video Pro Vice-Chancellor, Lynda Brady, explains how we’re preparing the campus for your arrival in September and the facilities that will be available.

      Last updated on Last updated on Track changes to this course Was this page helpful? Yes No Thanks for your feedback! Please tell us more: