BA (Hons) Advertising

  • Studying Abroad Option Available
  • Sandwich Year Option Available
  • International Students Can Apply
  • Work Placement Opportunity


UCAS Code:N561
Course Length:3 Years Full-Time
Start Dates:September 2018
Department:Business School
Location:Edge Hill University
  • Guest speakers and briefs from top creative agencies in the North West and London, including Saatchi & Saatchi, are vital parts of your industry-focused student experience;
  • Course membership of the D&AD Education Network enables you to attend workshops and have your portfolio evaluated by major advertising industry players at the New Blood exhibition in London;
  • Opportunity to attain Adobe accreditation in the use of industry-standard software.

This degree centres on the creativity of advertising and design, using the power of ideas to influence and engage audiences through appropriate diverse multimedia channels. You will develop your creative potential and produce thought-provoking, cutting edge campaigns that will build into an impressive, industry-ready portfolio that demonstrates your talent to prospective employers. The fast-paced and rapidly changing nature of the industry is reflected in the modules that focus on contemporary practices, creative strategies, design and communication skills and new technologies. You will develop an understanding of the principles, theory and skill behind great advertising, the ability to motivate people or change their attitudes, and how to use this understanding to create advertising campaigns.

Student Profiles

  • Daniel Lindsay

    BA (Hons) Advertising
    We undertake live and time-constrained briefs, which emulate those in the real world, helping students to prepare for the fast-paced life of advertising.
  • Stephanie Hakesley

    BA (Hons) Advertising
    I particularly love my lectures and how they provide a balance between individual creative freedom and guidance.
  • Caitlin Baker

    BA (Hons) Advertising
    The best thing about my course is the level of creativeness. Each day brings something new and I like the fact that I can oversee a project from start to finish.
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Business School

Course in Depth

What will I study?

Year 1 will introduce you to the principles and practice of advertising, applying your own knowledge and creativity by developing ‘big ideas’, strategies and highly finished visuals for advertising campaigns. You will study and apply key craft skills such as design principles, art direction, copywriting and visualising and be introduced to diverse visual cultures which encourage you to think about, and critically examine, visual technologies and experiences. You will be supported throughout the programme by teaching staff, industry practitioners and be assigned a personal tutor to advise and guide you.

In Year 2 the focus is on industry and professional practice, critical analysis and developing both creative and research skills. You will produce integrated brand campaigns, explore and apply transmedia storytelling techniques and create a television commercial in a collaborative project with BA (Hons) Film and Television Production students. You will be given a choice of modules and may wish to explore the psychology of persuasion or writing for the media. An additional focus in Year 2 will be to plan and prepare for your future career using workshops on employment, interviews, networking, freelance work and a body of creative work produced from briefs set by industry and other professional organisations.

Year 3 involves live briefs and the creation of a portfolio of industry-ready advertising campaigns for contemporary brands across many different media platforms. The projects you work on will come from a variety of UK creative agencies. You will also participate in nationally recognised student award competitions. An optional dissertation enables you to carry out a personal research project that reflects your professional interests. Alternatively, you could immerse yourself in event management.

How will I study?

Teaching includes lectures, tutorials, seminars, workshops, demonstrations, individual supervision, directed reading/study and student-directed study. There is an emphasis on acquiring individual transferable skills as well as developing knowledge and skills vital to advertising practitioners.

How will I be assessed?

Modules are assessed by coursework, either at the end of, or throughout, each module. Coursework includes essays, case studies, individual and group presentations, practical projects and a final year dissertation. Assessment in Years 2 and 3 contributes to your final degree.

There are no formal written examinations as part of the current assessment methods on this programme.

Who will be teaching me?

You will be taught by an experienced team with a wide range of interests reflecting all areas of advertising and media theory. Team members are active in the research of contemporary developments in media and offer many years of experience of working in the Advertising Industry.

A Great Study Environment

BA (Hons) AdvertisingThe stunning £8m Business and Law building provides state-of-the-art teaching and learning facilities for students in the Business School and Department of Law and Criminology.

The three-storey building offers a 100-seat lecture theatre and modern seminar and meeting rooms. There are also social learning areas which encourage a more informal and interactive style of learning, in addition to an attractive roof garden and atrium.

Edge Hill Business School is home to a thriving research community, hosts a growing international partnership portfolio, and is a member of AACSB International (The Association to Advance Collegiate Schools of Business), the world’s largest management education network.


Expand All

Year 1

MED1041 Creative Thinking and Visualising (20 credits)

Creative Thinking and Visualising introduces the concept of creative thinking and its importance within the creative industry. You will explore creative thinking techniques to develop ideas, such as brainstorming, mind mapping and mood boards. As well as generating ideas, you will develop the ability to visualise. This module will provide the tasks and space for you to be experimental and will encourage you to change the way you see, approach and respond to creative tasks.

MED1204 Understanding Visual Cultures (20 credits)

Understanding Visual Cultures introduces you to ways in which you can think about, and thus critically examine the visual and visualisation. Engaging with a variety of theoretical approaches, you will be offered opportunities to actively engage with visual technologies and experiences and to apply and problematise critical approaches through reflection upon your experiences.

MED1402 Introduction to Advertising (20 credits)

Introduction to Advertising provides you with an overview of how advertising works in relation to communicating messages for a variety of campaigns. You will discover how the industry operates in relation to agencies, roles and structure. Regulation and ethics will be introduced in order to underpin appreciation of visual codes and practices and demonstrate the interaction of advertising and society. In addition, you will learn how to plan a tactical campaign.

MED1403 Art Direction and Copywriting (20 credits)

Art Direction and Copywriting introduces the principles of art direction and copywriting. The module will develop your practical skills to create advertisements by combining text and image effectively. The simulation of a creative studio will allow you to respond to individual and group tutor-set briefs in which you will develop your criteria to evaluate the best use of materials, techniques and methods of production.

You will select two of the following modules:

MED1040 Digital Photography (20 credits)

Digital Photography (20 credits) covers various genres within photography such as landscape, portrait, architecture, pictorial and other areas. Each session will typically consist of a lecture, workshop and a tutorial / seminar. You will consider composition, framing, colour and editing. All work will be undertaken using digital technology and basic training in the use of cameras and Photoshop will be provided.

MED1046 Academic, Professional and Research Skills (20 credits)

Academic, Professional and Research Skills assists you in developing key academic skills. Teaching focuses on a range of activities including report writing, presentation styles, using archives and databases, and time management.

MED1057 Communicating Through Design (20 credits)

Communicating Through Design introduces you to a range of production skills which are essential for public relations and promotion-related work, including campaigns and event management. Alongside developing practical skills, you will discover the theories of design and communication and be introduced to a range of media, including print and digital multimedia. The module will include an overview of the use of industry-relevant hardware and software across a range of media. This includes image manipulation software (Adobe Photoshop), desktop publishing software (Quark Xpress) and web page creation software (Dreamweaver and Flash).

MED1418 VFX Creation and Design (20 credits)

VFX Creation and Design recognises that information graphics, title sequencing, advertising, music industry videos, idents, broadcast programme content, animated visualisation and internet graphics are core products associated with VFX design and provide a varied and abundant source of employment for those who are motivated by moving image design. This module introduces you to the driving concepts in the development of moving image design where they will identify short and feature length filmic structures, television and broadcasting formats, and orientate towards a variety of design related VFX applications and developments. You will also gain an understanding of the underpinning history, theory and constructs of VFX and develop this knowledge for application within your practice work and aligned modules.

Language modules, delivered at the Edge Hill Language Centre, are available to study as an integral part of this degree. A single Language module can be studied instead of one of the optional modules above.

Year 2

MED2052 Integrated Brand Campaigns (20 credits)

Integrated Brand Campaigns focuses on the development of branding and the changing role of advertising, promotion and design. You will develop a critical and practical understanding of how contemporary branding is used in modern societies and institutions and also consider its contexts.

MED2082 Creative Research Methods and Professional Ethics (20 credits)

Creative Research Methods and Professional Ethics gives an overview of the main research methodologies used in communications. You will get a chance to identify, justify and implement different methods and techniques depending on the chosen topic and type of project. There is a focus on ethics in research and on ethics in the broader world of public relations. This focus includes the ethical codes of the various professional organisations and a look at corporate social responsibility.

MED2206 Client Led Brief (20 credits)

Client Led Brief centres on the key relationship between client (commercial company, commissioning editor etc) and the production team. You will apply your creative and professional knowledge and skills in response to the brief set by the client and also develop knowledge of and apply key elements of marketing and public relations to the promotion of your own product. As such, this module provides you with the skills to operate at a professional level within the media marketplace.

MED2272 Transmedia Storytelling (20 credits)

Transmedia Storytelling examines the development of transmedia storytelling within digital environments. The convergence of media, technologies and culture has heralded in a new age of audience engagement within media franchises. The module will reflect on this enhanced two-way communication and engage you in new and innovative ways of connecting to the audience with extended narrative and content.

You will select two of the following modules:

MED2049 Industry Portfolio (20 credits)

Industry Portfolio gives you a chance to focus closely on aspects of advertising in existing organisations, explore future professional avenues, as well as considering the possible advertising careers for which you are best suited. As a result, this module will encourage you to identify and reflect upon your own achievement and potential. You will be required to work both independently and with tutors to plan and shape your own personal profiles and career strategies in a variety of practical ways, e.g. compiling a CV, preparing for interviews and job hunting.

MED2050 Creative Advertising (20 credits)

Creative Advertising involves working in creative teams as art directors and copywriters responding to a series of live briefs. You will explore the relationship between advertising, production companies, conceptual thinking, writing, teamwork and design. By the end of the module, you will have assembled a portfolio with a selection of your best work that will be the starting point for the creation of a professional portfolio.

MED2080 Psychology of Persuasion (20 credits)

Psychology of Persuasion has a strong communication component, emphasising the discursive elements of a variety of written and visual texts. The module introduces a range of supporting theories, after which you work with models of audience consumption, reception and visual and discursive techniques aimed at producing impact, changing opinions and behaviours. Analysing a variety of media and case studies, you will apply a number of rhetorical and persuasive techniques to your own practice.

MED2102 SFX Theories and Contemporary Design Concepts (20 credits)

SFX Theories and Contemporary Design Concepts provides you with the opportunity to explore and critically evaluate contemporary SFX/VFX theories and design concepts in relationship to your own studio production practice. Within this environment, you will be given the opportunity to experience and respond to live briefs, discuss and present projects and concepts to industry specialists, and apply critical design concepts to your practice.

MED2285 Writing for the Media (20 credits)

Writing for the Media provides practical experience and understanding of how to identify and promote the ‘newsworthy’ elements of a potential story or feature and present it in the format and structure that journalists use. The module also equips you with the tools required to write other material common in public relations and other fields of communication. The writing techniques used by journalists are exactly those that a would-be PR practitioner needs to develop which is why the ability to write clearly and in the right sort of language is one of the skills most valued by employers in public relations. This module is based around frequent writing exercises and feedback on style and content.

If you studied a Language module in Year 1, you may wish to study a further Language module in Year 2. This would form an integral part of your degree in place of one of the optional modules above.

Year 3

MED3041 Live Briefs (20 credits)

Live Briefs involves assembling a collection of your best work. This module requires you to conceive, plan and edit your portfolio in preparation for a successful career in the advertising industry. This module also encourages you to compete for top international and national awards to complement your array of creative work.

MED3060 Advertising: Critical Debates (20 credits)

Advertising: Critical Debates explores critical debates in advertising that involve the relationship between consumerism, identity and lifestyle. You will engage with a range of complex and challenging questions around consumerism, lifestyle and identity, linking these concepts to sociocultural, economic and regulatory changes.

MED3244 Individual Production Project 1 (20 credits)

Individual Production Project 1 offers you the opportunity to work under supervision, to develop a substantial advertising project and undertake in-depth personal research relevant to that project. The work will enable you to explore areas of interest, investigate topics and explore a range of presentational formats explicitly linked to the project. Through the five key processes of ideas development, pre-production design, production scheduling, production and post production we will provide you with a professional framework in which to undertake a supervised large-scale advertising campaign.

MED3245 Individual Production Project 2 (20 credits)

Individual Production Project 2 offers you the opportunity to work under supervision, to develop a substantial advertising project and undertake in-depth personal research relevant to that project. The work will enable you to explore areas of interest, investigate topics and explore a range of presentational formats explicitly linked to the project. Through the five key processes of ideas development, pre-production design, production scheduling, production and post production, we will provide you with a professional framework in which to undertake a supervised large-scale advertising campaign.

You will select a total of 40 credits from the modules below.

MED3057 Event Management (20 credits)

Event Management looks at the organisational reasons for holding events and the techniques needed to manage these successfully. It will also look at how appropriate events are chosen and how venues are selected. This is a specialism which requires a high level of attention to detail and you will be expected to research relevant regulations, such as disability and health and safety rules. Events can be key tools in the marketing communications mix. They range from small highly targeted evenings for key stakeholders to major national conferences. All have key messages and defined audiences.

MED3220 Work Placement (20 credits)

Work Placement offers you the opportunity to identify, apply for and complete a work placement in the advertising or public relations industry. The placement will be for a minimum four weeks and you will have the opportunity for subsequent reflection upon your experiences, work projects and skills gained in the process.

MED3225 Dissertation (40 credits)

Dissertation offers you the opportunity to undertake an in-depth personal research project, under supervision, and explore a range of research methodologies and presentational formats appropriate to the project. You will gain a thorough knowledge of your chosen subject area and will be expected to shape that knowledge to produce a final submission that demonstrates your ability to locate the material within the wider contexts of your discipline. The module will enable you to work independently, with a supervisor, to explore areas of contemporary academic interest, consider issues of current or historical industry practice, and critically analyse case studies or products within specific cultural and social contexts.

If you studied Language modules in Years 1 and 2, you may wish to study a further Language module in Year 3. This would form an integral part of your degree in place of one of the optional 20 credit modules above.

Optional modules provide an element of choice within the programme curriculum. The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by timetabling requirements.


Timetables for your first week are normally available at the end of August prior to enrolment in September. You can expect to receive your timetable for the rest of the academic year during your first week. Please note that while we make every effort to ensure that timetables are as student-friendly as possible, scheduled teaching can take place on any day of the week. Wednesday afternoons are normally reserved for sports and cultural activities.


Every effort has been made to ensure the accuracy of our published course information, however our programmes are subject to ongoing review and development. Changing circumstances may necessitate alteration to, or the cancellation of, courses.

Changes may be necessary to comply with the requirements of accrediting bodies, revisions to subject benchmarks statements, to keep courses updated and contemporary, or as a result of student feedback. We reserve the right to make variations if we consider such action to be necessary or in the best interests of students.

Entry Criteria

Entry Requirements

120 UCAS Tariff points. The study or experience of Creative Arts subjects, for example Art, Graphics or Media, is preferred. Applicants with strong creative portfolios may be credited with 32 UCAS Tariff points towards the total.

Example Offers

Some typical examples of how you can achieve 120 UCAS Tariff points are detailed below.

  • A Levels – BBB;
  • BTEC Extended Diploma (or combination of BTEC QCF qualifications) – Distinction, Distinction, Merit (DDM);
  • Access to Higher Education Diploma – 45 credits at Level 3, for example 24 credits at Distinction and 21 credits at Merit. The required total can be attained from various credit combinations.

Please note, the above examples may differ from actual offers made. A combination of A Level and BTEC awards may also be accepted.

As long as you have a minimum of two A Levels (or equivalent), there is no maximum number of qualifications that we will accept UCAS points from. This includes additional qualifications such as the Welsh Baccalaureate and Extended Project Qualification (EPQ), AS Levels that haven’t been continued to A Level, and General Studies AS or A Level awards.

For further information on how you can meet the entry requirements, including details of alternative qualifications, please visit

EU students can get country-specific information about the University’s entry requirements and equivalent national qualifications at

International students should visit for information on the entry criteria for overseas applicants.

Recognition of Prior Learning

Edge Hill University recognises learning gained elsewhere, whether through academic credit and qualifications acquired from other relevant courses of study or through recognition of an individual’s professional and employment experience (also referred to as ‘experiential learning’).

Previous learning that is recognised in this way may be used towards meeting the entry requirements for a programme and/or for exemption from part of a programme. It is your responsibility to make a claim for recognition of prior learning. For guidance, please consult the University’s Recognition of Prior Learning Policy and contact the faculty in which you are interested in studying.

Career Prospects

What are my career prospects?

Typical career paths could be in design studios, creative media agencies, advertising agencies or client side. Agencies could be specialist or full service where work includes creating and managing campaigns, client and supplier liaison, planning, research and evaluation or new business development. Roles include art directors, copywriters, designers, account executives, marketing strategists, media planners or buyers, and brand managers.

This degree is supported by a variety of advertising agencies including PH Creative, Metal Magenta, Zeal Creative and Saatchi & Saatchi. These rich industry links help students develop networks with a variety of prospective employers.

How can I enhance my employability?

It is useful to consider, even before you apply, how you will spend your time while studying and make the most of your university experience.

Optional, additional activities may be available on this degree which could help to prepare you for a stimulating and rewarding career. These include:

  • Sandwich Years – you may have the opportunity to apply to complete a sandwich year placement, usually as the third year of a four year degree, and gain highly relevant work experience;
  • Erasmus+ and Study Abroad – you may have the opportunity to apply to spend time studying or working abroad, usually as the third year of a four year degree, enabling you to immerse yourself in a different culture;
  • Language Learning – you may be able to select language modules, delivered at the Edge Hill Language Centre, as an integral part of your degree (for which you will gain academic credits). Alternatively, it may be possible to participate in Language Steps classes as additional study.

Please note, the availability of these additional activities cannot be guaranteed for all students. Depending on availability and the number of students wanting to participate, there may be a competitive application process for sandwich year placements or studying abroad opportunities or you may be required to secure a relevant placement yourself.


Tuition Fees

If you are a prospective UK or EU student who will be joining this undergraduate degree in academic year 2018/19, tuition fees are still to be announced by the Government. You are advised to check this page regularly and once the position has been confirmed we will update this information.

Tuition fees for international students enrolling on the programme in academic year 2018/19 are £11,800 per annum.

The University may administer a small inflationary rise in tuition fees, in line with Government policy, in subsequent academic years as you progress through the course.

Financial Support

Financial support arrangements for eligible UK and EU students joining this programme in academic year 2018/19 are still to be announced by the Government. You are advised to check this page regularly and once the position has been confirmed we will update this information.

Financial support information for international students can be found at


ScholarshipsEdge Hill University offers a range of scholarships with a competitive application process for prospective full-time undergraduate students. These scholarships aren’t linked to academic success and celebrate determination, talent and achievement beyond your coursework, for instance in creativity, enterprise, ICT, performance, sport or volunteering.

Additional scholarships, which you may qualify to receive, reward outstanding grades and are available to eligible UK and EU students.

To find out more about scholarships, to assess your eligibility, and to meet some of our dedicated scholarship winners, visit


How to Apply

Apply online through UCAS at

Visit to find out more about the application process.

Should you accept an offer of a place to study with us and formally enrol as a student, you will be subject to the provisions of the regulations, rules, codes, conditions and policies which apply to our students. These are available at

Visit Us

If you are considering applying to study at Edge Hill University, the best way to gain an insight into student life is to discover our stunning campus for yourself by attending an open day. You can view dates and book your place at

Alternatively, if you are unable to attend an open day, you can find out more about all of our events for prospective students, including monthly campus tours, at

Request a Prospectus

If you would like to explore our full range of degrees before you apply, you can order an undergraduate prospectus at

Get in Touch

If you have any questions about this programme or what it’s like to study at Edge Hill University, please contact:

International students should visit or email with any queries about overseas study.

  • Book an Open Day
  • Request a Prospectus
  • Enquire Online
  • Live Chat

Course Changes

Expand All This page outlines any material changes to course content, programme structure, assessment methods, entry criteria, and modes of study or delivery, implemented since 1st September 2015.

11th April 2017 - Change of Department

With effect from academic year 2017/18, this programme will reside in the Business School.

18th October 2016 - New Module Added

A Language module is now available as a Year 3 option, providing Language modules were studied in Years 1 and 2.

27th May 2016 - Change of Modules

MED1414 Researching Visual Cultures (20 credits) removed as a compulsory module in Year 1. MED1057 Communicating Through Design (20 credits) changes from compulsory to optional. MED1040 Digital Photography (20 credits), MED1046 Academic, Professional and Research Skills (20 credits) and MED1418 VFX Creation and Design (20 credits) added as optional modules in Year 1. There is also now the option of selecting a Language module in French, Spanish or Mandarin as an integral part of this degree in Year 1.

MED2055 Convergent Media (20 credits) removed as a compulsory module and MED2215 Analysing Audiences (20 credits) removed as an optional module in Year 2. MED2049 Industry Portfolio (20 credits) and MED2050 Creative Advertising (20 credits) changes from compulsory to optional. MED2082 Creative Research Methods and Professional Ethics (20 credits) and MED2272 Transmedia Storytelling (20 credits) added as compulsory modules in Year 2. MED2102 SFX Theories and Contemporary Design Concepts (20 credits) and MED2285 Writing for the Media (20 credits) added as optional modules in Year 2. An additional Language module is available as a Year 2 option, providing a Language module is studied in Year 1.

MED3208 Media Futures (20 credits) removed as an optional module in Year 3. MED3041 Live Briefs (20 credits) changes from optional to compulsory and MED3220 Work Placement (20 credits) changes from compulsory to optional in Year 3. MED3225 Dissertation (40 credits) replaces MED3052 Dissertation (30 credits) in Year 3 and changes from compulsory to optional. MED3244 Individual Production Project 1 (20 credits) and MED3245 Individual Production Project 2 (20 credits) replace MED3221 Individual Production Project (30 credits) as compulsory modules in Year 3.

4th February 2016 - Change to Entry Requirements

Entry criteria raised from 280 points on the current UCAS Tariff for 2016/17 entry to 120 points on the new UCAS Tariff for 2017/18 entry. This is equivalent to the requirements changing from BBC to BBB for A Level grades and DMM to DDM for BTEC Extended Diploma awards (or a combination of BTEC QCF qualifications). The increase is effective from 2017/18 entry.