Media is changing. Sharpen your technical skills and learn how to make your mark. Whether you end up in professional roles in marketing, radio, filmmaking, or journalism, our BA Media will get you ready for an exciting future.
What values drive media content today? Are you ready to grow your creative talents and skills? Our media degree will help you uncover what’s transforming the film, television, and cultural industries today.
Studying with us, you’ll harness your creativity and technical know-how to become a skilful producer of media content. From podcasting to vlogging to filmmaking, you’ll be at the cutting edge of contemporary practice.
Our team of dedicated teaching staff will help channel your knowledge of media. A mix of theory and the practical will immerse you in industry analysis, TV production, digital photography, social media practices and trends, scriptwriting, and writing for online media outlets.
You’ll also discover how traditional media continues to thrive alongside digital media communications such as social media, podcasting and vlogging, and influential streaming platforms like Spotify and Netflix.
Your first year of study will provide you with the solid foundation you need to get the most out of the course. Together we’ll explore the relationship between media, culture, and society. You’ll get a historical perspective, delving into the emergence and impact of new media forms. Practically, you’ll engage with single-camera filmmaking and digital photography. Throughout, you’ll receive a good grounding in both theory and practice.
Media and Society explores the complexity of factors that shape the relationship between media, culture and society. You will be introduced to the media representations of reality and identity constructions, as well as the relationship between media producers and users. The module will also look into how reality is produced, reproduced, maintained and transformed by the media. A key focus is the interplay between the various roles of the media: the civic role in a democratic system, media as business, and media as a public service provider. You will consider the linkages between media forms and production, including issues such as access, inclusiveness, marginalisation, knowledge, power and information. You will analyse media organisations, study the way in which media content is produced, distributed and received by audiences, as well as assessing its contribution to culture and social progress.
Module code: MED1457
Moving Image Production: Single Camera
Moving Image Production: Single Camera develops your ability in relation to collaborative working and the professional practices and processes involved in managing a single camera production, from pre-production to post-production stage. The module provides you with the opportunity to combine the technical skills of camera operation, lighting, sound, editing and aesthetic considerations in the production of a piece of creative work. Operating within the conventions of fiction or factual production, you will work as part of a production team for some of this module, while also being required to work independently to develop and produce a range of documents that inform the production of the final moving image product.
Module code: MED1448
Social Media charts the growth of social media since the development of Web 2.0. Arguably the single greatest advance in personal and group communication on a global basis since the development of the printing press, social media enables individuals to express themselves to large groups of people. From YouTube and Instagram influencers, to controversial Twitter figures and the fake news of Facebook memes, this module enables you to develop a deeper online literacy and gain a keen understanding of the power of social media to influence political, social and economic debates. You will assess the role that social media has had in the development of fan and DIY media, and how these have come into conflict with the traditional gatekeeping elites of the corporate mainstream media. You will be asked to evaluate how far social media has become a controversial space for the discussion of politics and political and social debates. You will also analyse the shift from the media of the masses to the media of the self, while also exploring the potential of social media platforms as a means of developing global profiles for individuals, and groups, previously given limited access to the mainstream media.
Module code: MED1458
Working in Creative Industries
Working in Creative Industries introduces you to the various sub-sectors of the constantly changing and evolving media and creative industries. The module will develop your knowledge and understanding of economic and policy concepts as well as issues within the context of the media and creative industries. The aim is to develop your understanding of contemporary media settings, from industrial to political, scholarly and practical. You will examine the television, film, animation, music, print, performing arts and online digital industries while also developing research skills.
Module code: MED1445
Writing for the Media
Writing for the Media provides you with practical experience and understanding of how to identify and promote the newsworthy elements of a potential story, or feature, and present it in the format and structure used by journalists. Expertise in the writing techniques deployed by journalists can be a major advantage in securing a role generating content for use across a range of online and offline media platforms. The module, which is based around frequent exercises and feedback on style and content, will develop these core communications skills. You will learn the structures of writing news articles, features, reviews, press releases and other forms of written communication to help you express yourself with enhanced precision and clarity.
Global Popular Culture introduces you to a range of popular culture products and processes and encourages you to reflect on the relationship between national and global consumption and reception. As such, the module will examine elements of pop-culture from a variety of nations and facilitate discussions of culture, popular culture and global and national markets and trends. You will be encouraged to explore areas around convergence, the diversity of experience and the reception of popular culture.
Module code: MED1446
Photography covers the basics in digital camera use and post-production, semiotic and photography theory. As practical knowledge of camera equipment and composition are required to fully exploit the creative possibilities of visual media, this module is designed to develop your camera skills, technical competence, and understanding of composition and photography. It concentrates on the principles of stills photography and develops your understanding of the photographic image that will be fundamental in developing knowledge and understanding for all visual communication. You will learn how to use digital photographic cameras and consider composition, framing, colour and post-production. The module also outlines how to ‘read’ photographs and use theoretical models (semiotics) to underpin your understanding. All work will be undertaken using digital technology and basic training in the use of cameras and Adobe Photoshop will be provided. No previous experience is required, and all equipment will be provided by the University.
Module code: MED1447
Language 1 is ideal if you want to learn a new language, or further develop your current language skills, as an integrated part of this degree. You can study French, German, Arabic, Italian, Mandarin or Spanish (subject to minimum numbers for your preferred language). Delivered at the Edge Hill Language Centre, the module will be taught in an interactive, communicative manner, using authentic materials in the target language. Emphasis will be placed on all four areas of reading, writing, speaking and listening. You will play an active role in the weekly two-hour classes, engaging in role-plays, short conversations, videos, authentic texts and listening materials. You will also be encouraged to reflect on your own learning needs. On enrolment to the module, you will complete a language induction form and be placed into a language level group appropriate for your prior knowledge of your chosen language. Please note, while we will endeavour to accommodate varying language levels per module, this is not always possible. While you can join the module with some prior experience of your target language, you will not be able to study a language you are already fluent or proficient in.
Module code: TLC1010
You’ll explore media theory in the second year of BA Media, as well as continuing to develop your creativity and practical skills. You’ll do this through the study of cultural representation and storytelling across multiple platforms, and consider the social impact of digital technologies. We’ll give you the space to pursue modules that relate to contemporary media, encouraging you to create content such as podcasts and vlogs. Other optional modules include fan cultures and subcultures, pods and vlogs, and branded content.
Cultural Representations and the Media recognises that all media messages are representational constructions. The module enables you to gain a better understanding of the cultural and ideological constructions associated with representation. It also explores the politics of representation and systems of power. You will be asked to consider how to define representation, how representation functions within contemporary media and culture, and what role stereotypes play in the construction of reality and identity. You will analyse a series of key representational issues linked to themes such as gender, class, ethnicity, sexuality and national identity, to gain a better understanding of the cultural and ideological construction of, and politics associated with, representation. Studying cultural representations across a range of different media forms, you will gain the knowledge and understanding of various representational systems and theories in a variety of different contexts.
Module code: MED2328
Transmedia Storytelling examines the development of transmedia storytelling within digital environments, recognising that marketing and audience engagement with films and television programmes has changed dramatically over the last decade. Audiences, who are constantly connected through smartphones and second screens, expect to connect with content outside of the core film/television programme, when they want, where they want and on their own devices. The convergence of media, technologies and culture has heralded in a new age of audience engagement within media franchises, enabling producers of media content to connect with their audience at multiple entry points, enabling a new form of audience participation and immersion. The module will reflect on this enhanced two-way communication that encompasses the current trends in digital platforms and social media including websites, podcasts, Instagram, Tumblr and Facebook. You will engage in new and innovative ways of connecting to the audience through extended narrative and content, while discovering the underpinning strategies used for developing a transmedia world where the central narrative of a film, or television programme, is extended through different delivery platforms and protracted narratives.
Branded Content will enhance your knowledge and understanding of the creative industries, running alongside the traditional television model, and develop your skills in producing high-quality and relevant branded content. Over the past decade there has been an enormous increase in the range, volume and quality of additional content produced by the media industries. Content such as second-screen apps, websites, webisodes, social media feeds, video extras, additional behind-the-scenes footage, online games and interactive promotions have added to the depth and richness of film and television as audience experiences. The module will develop practical skills in the conception, management and production of additional content, enabling you to create and design your own digital media content, fusing creativity with a brand message for integrated campaigns across a range of media platforms. You will learn about the broader contexts of transmedia/ancillary screen content and use this knowledge to inform your practice.
Module code: MED2332
Fan Cultures and Subcultures
Fan Cultures and Subcultures requires you to critically evaluate the development of a variety of media audiences into actively engaged consumers and, potentially, producers of content of their own. The module will focus on the rapid growth in the development of fan culture in recent years and situate fan cultures within the context of wider audience behaviour. You will analyse the history of subcultural modes of active fandom, dating back to the cultural revolution of the rock and roll age, Hollywood cinema and the development of television in the aftermath of World War II. You will also be encouraged to engage with research methods appropriate to the study of media audiences and subcultural communities, including quantitative and qualitative methods such as surveys, ethnography or focus groups as means of developing primary data.
Module code: MED2329
Media Content offers professional collaboration with charities and community groups to give you a realistic insight into the world of work. The aim is to produce exciting content for the partner organisations that could be delivered across a range of online and offline platforms. You will gain valuable experience of working to a live brief, creating exciting and innovative content to a deadline, receiving feedback from clients and peers, and learning to work creatively and professionally in collaboration with an employer. The module will prove an asset for your graduate portfolio as you produce relevant client-led media content for real world consumption, such as a short film, website, blog, social media curation and newsletters. You will also gain first-hand insight into the underlying concepts and principles that underpin the third sector and the creation of content for this specific audience.
Module code: MED2352
Pods and Vlogs
Pods and Vlogs recognises that the internet has fundamentally challenged the gatekeepers of old mainstream media in the creation, production and distribution of media texts. The internet has destabilised the publishing industry, for example, with the rise of social media, while YouTube and Netflix have challenged the primacy of broadcasting networks. The access to new audiences by grassroots media producers has developed ‘many to many’ modes of distribution, which subverts the traditional broadcasting model of ‘one to many’. Immersing you in a critical evaluation of the production processes of citizen media in the age of the internet, this module will challenge you to think critically about the role of platforms like YouTube, podcasting, blogs and social media. It will concentrate on an analysis of key theoretical frameworks including participation, disintermediation, fandoms and non-mainstream media.
Module code: MED2330
Screen Criticism, Journalism and Social Media
Screen Criticism, Journalism and Social Media is an innovative module that introduces you to the history and theory of screen criticism. The module enables you to appreciate the coexistence of different approaches to the analysis, evaluation and appreciation of the moving image. You will learn to produce, as well as disseminate, your own critical written, audio and audio-visual pieces. In addition to traditional lectures and seminars, some sessions will be devoted to writing, as well as to analysing the work of your peers. You will be encouraged to reflect critically on different media of film criticism (newspapers, magazines, academic journals, the internet, television) and on the current state of screen criticism, including how it has changed face since the development of social media.
Module code: MED2354
TLC2000 Language 2 enables you to build on and develop your previous language knowledge in French, German, Arabic, Italian, Mandarin or Spanish. You must have either studied the prior language module in the previous year or be able to demonstrate equivalent knowledge of your target language (though you will not be able to study a language you are already fluent or proficient in). The language levels available will be determined by the continuation of corresponding groups from the previous language module. You will gain the language skills necessary to become a more proficient user of the language. Classes will be taught in an interactive and communicative manner using authentic materials to promote meaningful communication. They will be conducted in the target language as much as possible. Emphasis will be on speaking and listening, with appropriate attention also being paid to other communication skills. Other work will include a variety of tasks which may be completed in the Language Centre.
Module code: TLC2000
Your final year weaves together the various strands of your degree. You’ll have the option of working on client-led practical projects, while your dissertation will be an opportunity to showcase your learning. Additional optional modules include activist media, media policy and political communication, and politics and censorship in popular culture.
Dissertation/Research Project offers you the opportunity to undertake an in-depth personal research project, under supervision, and explore a range of relevant research methodologies and presentational formats. You will gain a thorough knowledge of your chosen subject area and be expected to shape that knowledge to produce a final submission that demonstrates your ability to locate the material within the wider contexts of your discipline. The project will require the consideration and discussion of methodological and/or epistemological issues, as well as a reflection on the ethical implications of research. The dissertation will allow you to work independently, with a supervisor, to explore areas of contemporary academic interest, consider issues of current or historical industry practice, and critically analyse case studies or products within specific cultural and social contexts.
Module code: MED3299
Media Futures enables you to study contemporary media practices, the impact of technology on the creative industries, developments in global and local media, and the changing paradigms of media production and audience consumption. Contemporary media develops rapidly as new technologies are tested, explored and marketed and old ones gain new functions. This module, which is flexible to enable coverage of emerging trends, will engage you with the dominant themes which are present within the media and culture industries. You will develop a critical awareness of key themes including social experience and the shaping of media forms, as well as access, participation and engagement and the relationship between private and public spheres. By considering these themes through a range of different theories and research, you will discover a variety of approaches to enhance your understanding of a rapidly expanding frontier of creative and cultural practice.
Activist Media addresses new forms of mediated grassroots protest movements and assesses their ability to use the Internet and new forms of online communication to develop their activist repertoires and spread their message. From the anti-corporate and ecological movements of the late 20th century, to contemporary animal rights and equality activists, these protest movements have used the potential of the networked world to develop often highly effective networks of people who are centred in the online and offline worlds. This module enables you to gain a systematic understanding of how old and new forms of activist media production inform the development of contemporary political and social movements. You will evaluate how effective these repertoires have been and directly apply the knowledge gained to your own creative media activism. This will involve producing an activist media campaign for a grassroots political organisation, pressure group or community level organisation. You will identify and sustain the key arguments and apply activist media techniques to advance the profile of the movement.
Module code: MED3293
Client-Led Content Production
Client-Led Content Production incorporates collaborative working practice and culminates in the production of a media asset based which is based on a consultation with a third-party client. The production will be based on a live brief and may take the form of media from either audio, moving or still image, performance, promotional/marketing material, or content for exhibition and display. You will gain experience of the world of work, including interactive and collaborative working, and receive meaningful, real-time briefs from commercial partners. You will be tasked with creating professional standard media content for clients such as charities, schools, sports organisations, local authorities and other partners. The production process will be contextualised and informed by industry-related techniques including planning, negotiation and production management.
Module code: MED3290
Global Convergence: Film and Television Drama in the 21st Century
Global Convergence: Film and Television Drama in the 21st Century critically analyses some of the key developments in media, in relation to film and television fictions, within the context of larger developments in non-fictional forms. The module will enable you to gain a detailed insight into contemporary developments in the production of film and television drama, with fictional film and television drama continuing to dominate budgets and audiences in the film and television industries. You will examine how convergence, new distribution technologies, multi-platform environments and issues of global and local significance impact on film and television drama. You will have the chance to analyse the impact these environments have on the design and production of content, the planning of marketing strategies, the relevance of global and diasporic audiences, and the way serial forms communicate with their audiences.
Module code: MED3278
Media Policy and Political Communication
Media Policy and Political Communication provides you with a grounding in political theory and the role of power and counter-power at national, European and global levels. The communication strategies deployed by political actors, as well as the outcomes of consultation and decision-making processes in the creative industries, will also be explored. The module explores the tensions between the media’s public duties and business requirements, recognising that media policies shape the creative industries and permeate the decision-making and job performance of media practitioners. From job interviews to management positions within the creative industries, you will gain an understanding of regulatory frameworks, as well as the political and cultural decisions that have shaped them and the communication strategies needed to achieve consensus. A high awareness of the abundance of stakeholders involved in the political processes is paramount. You will critically assess the shift from national to transnational level in media policy making, in direct relationship with the development of media and communication technologies, as it investigates the delicate balance between consumer autonomy and corporate interests.
Module code: MED3291
Migration, Mass Movement and Mobility on Screen
Migration, Mass Movement and Mobility on Screen engages with the way human mobility and migration are represented on screen. The module starts from the premise that human mobility is a major defining aspect of contemporary life and one that both media producers and media consumers engage with in a variety of ways across film, television, animation, advertising, social media, video games, tourism, urban displays and video art. Mobility refers, in this instance, to transnationalism, the liquidity of contemporary life, migration, cosmopolitanism, tourism, and transmediality. Transitions, change, movement and in-betweenness, as aspects of mobility, will also be considered. The module will use a range of theories to analyse contemporary media representations of human mobility, as well as media industry contexts and consumer/fan behaviour.
Module code: MED3288
Politics and Censorship in Popular Culture
Politics and Censorship in Popular Culture introduces you to the concepts of regulation and censorship. You will explore their history, the theoretical debates surrounding the subject, and several key case studies from popular culture. These may include films, television, print and digital media that have been sites of contention. The module will examine the targets and activities relating to censorship, such as violence, obscenity and politics, as well as the institutions, modes and practices of regulation. These might include the Hays Code, the Motion Picture Association of America (MPAA) Code and Ratings Office, the British Board of Film Classification (BBFC), as well as self-regulation, state censorship, web blocking and relevant legislation. The module provides you with the historical, contextual, academic and theoretical knowledge to inform and develop your own opinions and attitudes as you identify and critique material, images or content commonly subject to censorship, while analysing and interrogating the implications of censorship and regulation.
Module code: MED3289
Sport and the Media
Sport and the Media critically evaluates the cultural, economic and political importance of sport to the global media landscape in both historical and contemporary contexts. With huge sums invested in events like the Olympic Games and World Cup, as well as the selling and buying of rights for domestic and European football, sport on television has helped to create days and moments of historic importance. As terrestrial television changes, due to the development of streaming and on-demand television, sport remains of vital importance to the media industry. The advent of the Internet has also seen the development of a highly active fan media environment, where billions of spectators use social media, blogs, vlogs and podcasts to have their say. On this module, you will therefore evaluate and articulate the significance of sport to the media industries, such as television and video games, and the role that it plays in the regulatory, political and cultural lives of peoples, nation states and in global geopolitics. You will also research and critically evaluate the role that sport has played in the development of contemporary conceptual issues like celebrity culture, gender and sexuality, and the articulation of nationality and nationalism.
Module code: MED3292
Language 3 further enhances your language skills in French, German, Arabic, Italian, Mandarin or Spanish and introduces you to a new culture and way of life. It is suitable if you have studied the prior language module in the previous year of this degree or if you can demonstrate equivalent knowledge of your target language (though you will not be able to study a language you are already fluent or proficient in). The language levels available will be determined by the continuation of corresponding groups from the previous language module. You will develop language skills to a level of proficiency that will enable you to spend time living or working abroad. Classes will be conducted as much as possible in the target language. They will be taught in an interactive, communicative manner, using authentic materials in the target language. Emphasis will be on speaking and listening, with appropriate attention also being paid to other skills. Other work will include a variety of tasks which may be completed in the Language Centre.
Module code: TLC3000
Optional modules provide an element of choice within the course curriculum. The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by timetabling requirements. Some restrictions on optional module choice or combinations of optional modules may apply.
How you'll study
Teaching and learning is through workshops, lectures, seminars and screenings. You will also have opportunities to work with visiting professionals from the film and television industries.
Timetables for your first week are normally available at the end of August prior to enrolment in September. You can expect to receive your timetable for the rest of the academic year during your first week. Please note that while we make every effort to ensure that timetables are as student-friendly as possible, scheduled teaching can take place on any day of the week. Wednesday afternoons are normally reserved for sports and cultural activities.
How you'll be assessed
Assessment is predominantly by coursework, either at the end of the module or distributed throughout the course. Coursework includes essays, case studies, individual and group presentations, practical projects and a dissertation.
There are no formal written examinations as part of the current assessment methods on this degree.
Who will be teaching you
You will be taught by an experienced team with a wide range of interests reflecting all aspects of media theory and practice.
The programme team are active in the research of contemporary developments in journalism, online media, and film and television, and have current or recent experience of working in those industries.
Typical offer 112-120 UCAS Tariff points. No specific subjects are required.
If you apply to join this degree and do not meet the UCAS Tariff requirements, we may invite you to submit a portfolio of work as evidence of your suitability for the course.
BTEC Extended Diploma (or combination of BTEC QCF qualifications)
Distinction, Merit, Merit (DMM).
Overall grade of Merit.
International Baccalaureate (IB)
We are happy to accept IB qualifications which achieve the required number of UCAS Tariff points. Subject-specific requirements at Higher Level (HL) Grade 5 may apply.
Access to Higher Education Diploma
45 credits at Level 3, for example 15 credits at Distinction and 30 credits at Merit or 24 credits at Distinction and 21 credits at Merit. The required total can be attained from various credit combinations.
Please note, the above examples may differ from actual offers made. A combination of A Level and BTEC awards may also be accepted.
If you have a minimum of two A Levels (or equivalent), there is no maximum number of qualifications that we will accept UCAS points from. This includes additional qualifications such as Extended Project Qualification (EPQ), AS Levels that haven't been continued to A Level, and General Studies AS or A Level awards.
English language requirements
International students require IELTS 6.0, with a score no lower than 5.5 in each individual component, or an equivalent English language qualification.
If your current level of English is half a band, one band, or one-and-a-half bands lower, either overall or in one or two elements, you may want to consider our Pre-Sessional English course.
Should you accept an offer of a place to study with us and formally enrol as a student, you will be subject to the provisions of the regulations, rules, codes, conditions and policies which apply to our students. These are available at www.edgehill.ac.uk/studentterms.
Did you know?
If you join a full time undergraduate degree at Edge Hill University, we will guarantee you the
offer of a room in our halls of residence for the first year of your course.
Media students are based in Creative Edge, a state-of-the-art £17million building offering highly contemporary suites of outstanding facilities for the Department of English and Creative Arts.
Key features include TV studios with broadcast capacity and full production capabilities, recording studios, sound-editing suites, animation studios, photographic studio, radio studio and multimedia laboratory. Media editing booths are also available, equipped with software such as Adobe Creative Cloud (Premiere) and After Effects. Our innovative resources are designed to ensure you gain practical experience to a professional standard. Dedicated support in the use of all creative media facilities is available through our Media Development Team.
The UK tuition fee rate is subject to final Government approval for academic year 2023/24 entry. The University may administer a small inflationary rise in tuition fees, in line with Government policy, in subsequent academic years as you progress through the course.
EU/EEA and Swiss students who have settled or pre-settled status under the EU Settlement Scheme, as well as Irish nationals, may be eligible for the UK tuition fee rate.
Subject to eligibility, UK students joining this course can apply for a Tuition Fee Loan from the Government to cover the full cost of tuition fees. UK students enrolling on the course may also be eligible to apply for additional funding to help with living costs.
Please view the relevant Money Matters guide for comprehensive information about the financial support available to eligible UK students.
EU/EEA and Swiss students who have settled or pre-settled status under the EU Settlement Scheme may be eligible to apply for financial support. Irish nationals can ordinarily apply to Student Universal Support Ireland (SUSI).
If you are an EU student who does not have settled or pre-settled status, or are an international student from a non-EU country, please see our international student finance pages.
Your future career
Our media degree prepares you for an exciting career in the creative industries. The skills you’ll develop on the course will equip you for roles in traditional media (television and newspapers), marketing, social media, journalism, broadcasting, and filmmaking. Popular job roles include:
social media manager
TV producer and production manager
Students have also gone into teaching, or started their own businesses, while others have gone onto postgraduate study, for example our MA Film and Media.
Every effort has been made to ensure the accuracy of this information, however our courses are subject to ongoing review and development. Changing circumstances may necessitate alteration to, or the cancellation of, courses.
Changes may be necessary to comply with the requirements of professional bodies, revisions to subject benchmarks statements, to keep courses updated and contemporary, or as a result of student feedback. We reserve the right to make variations if we consider such action to be necessary or in the best interests of students.
Track changes to this course
Withdrawal of Module - 17 January 2022
MED2353 Music Video (20 credits) removed as an optional module in Year 2.
Update to Example Offers - 2 March 2021
Example offers updated to include the Digital Production, Design and Development T Level with an overall grade of Merit.