Skip Navigation

Business Administration (Marketing) MBA

Become equipped to be a leader. Strategic marketing, brand management and business innovation. You’ll also explore planning, finance and human resources. Add valuable business knowledge to enhance your marketing management skills and transform your career.

Overview

Course length: 1 year full-time
2 years part-time
Start dates: October 2023
Location: Edge Hill University
Subject(s): Business and Management
Faculty: Arts and Sciences
Department: Business School
A student opens a wallet file while sat in a seminar.

Develop the skills, knowledge and confidence needed to play a key role in major business decisions. Our strategic perspective will help you understand management and marketing on a global scale.

You’ll explore the ways marketing can boost growth. Take a closer look at branding as part of a competitive strategy and untangle the influences that affect marketing planning and execution.

On top of this, you’ll consider the value of a well-designed human resource strategy and key financial data. You’ll also uncover insights on innovation and the consumer, study contemporary business theory and learn to challenge your own assumptions.

You don’t need a business or management degree to join us. Our students have varied work and academic experience often with a science or technology background.

What you'll study

On our Marketing MBA, you’ll find out how to create and manage brands that build customer value and brand equity. You’ll uncover how to find competitive advantages through marketing, how to put effective plans into action, and what can affect success. You’ll learn what you need to join top level discussion on strategic marketing.

Master strategy as a core leadership skill. You’ll also unlock insights in the financial data available to managers as they make decisions, and study how to put it in context.

Our experts will help you discover how businesses innovate. You’ll get the tools you need to effectively assess innovation and take an idea from paper to production.

Our strategic perspective is a valuable approach that gives you an advantage in the boardroom. By the end of your MBA, you’ll understand critical aspects of business in a global context.

Compulsory modules:

Expand all

Dissertation

Financial Decision Making

Human Resourcing as Competitive Strategy

Organisational Research

Strategic Brand Management

Strategic Marketing Planning

Strategy: Foundations and New Perspectives

How you'll study

As well as preparing for and attending lectures, seminars, tutorials and workshops, you will spend time reading and completing coursework, including written assignments, portfolios and presentations. Learning from your colleagues is an important part of the course and many exercises will require you to work in teams.

You can expect to receive your timetable at enrolment. Please note that while we make every effort to ensure that timetables are as student-friendly as possible, scheduled teaching can take place on any day or evening of the week.

How you'll be assessed

Throughout the programme, there is a combination of different forms of assessment to test intellectual development, vocational capability, and critical thinking. Coursework often involves both individual and group-based working and utilises case studies and problem solving exercises. Examinations take a variety of forms, using both seen and unseen questions.

Who will be teaching you

Edge Hill Business School is home to a thriving research community, hosts a growing international partnership portfolio, and is a member of AACSB International (The Association to Advance Collegiate Schools of Business), the world’s largest management education network.

All of our staff are passionate about student learning and development. The MBA is delivered by specialists in marketing and experts in accountancy, human resource management, e-commerce and small and medium sized enterprises among others. The team includes active researchers who publish in academic journals, as well as academically and professionally qualified staff. All team members are people with an energy and enthusiasm for their subject area.

Entry criteria

Entry requirements

You should have a degree equivalent to UK first-class or second-class honours (2:2 or above). No specific subjects are required.

Ideally you should also have two years of relevant work experience gained after graduation although well qualified and motivated candidates without this will be considered.

English language requirements

International students require IELTS 6.5, with a score no lower than 6.0 in each individual component, or an equivalent English language qualification.

If your current level of English is half a band, one band, or one-and-a-half bands lower, either overall or in one or two elements, you may want to consider our Pre-Sessional English course.

How to apply

There is an online application process for this course.

Please choose the application form for your preferred intake date and mode of study.

Please see our international student pages for further information about how to apply as a prospective international student.

Should you accept an offer of a place to study with us and formally enrol as a student, you will be subject to the provisions of the regulations, rules, codes, conditions and policies which apply to our students. These are available at www.edgehill.ac.uk/studentterms.

Did you know?

If you join a full time undergraduate degree at Edge Hill University, we will guarantee you the offer of a room in our halls of residence for the first year of your course.

Discover our accommodation

Facilities

Edge Hill Business School.A stunning £8million building provides impressive teaching and learning facilities for students in Edge Hill Business School.

The contemporary three-storey building offers a 100-seat lecture theatre and modern seminar and meeting rooms. There are also social learning areas which encourage a more informal and interactive style of learning, in addition to an attractive roof garden and atrium.

Where you'll study

Business School

Finance

Tuition fees

UK Full-Time

£14,500

for the course

UK Part-Time

£80 per credit

for 180 credits

Tuition fees for international students joining the course in academic year 2023/24 are still to be announced. We will update this information as soon as it is available.

EU/EEA and Swiss students who have settled or pre-settled status under the EU Settlement Scheme, as well as Irish nationals, may be eligible for the UK tuition fee rate.

Financial support

Please view the relevant Money Matters guide for comprehensive information about the financial support available to eligible UK students joining postgraduate courses at Edge Hill University.

EU/EEA and Swiss students who have settled or pre-settled status under the EU Settlement Scheme may be eligible to apply for financial support. Irish nationals can ordinarily apply to Student Universal Support Ireland (SUSI). If you are an EU student who does not have settled or pre-settled status, or are an international student from a non-EU country, please see our international student finance pages.

Your future career

So what can you do with a business administration degree with a concentration in marketing?

Your MBA Business Administration (Marketing) degree will set you up for exciting career opportunities in both general management and specialist roles. Our MBA graduates find rewarding roles in a range of sectors such as:

  • accountancy
  • administration
  • banking
  • education
  • finance
  • human resource management
  • marketing
  • public and private sector management
  • retail
  • enterprise

Download our course leaflet