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Marketing with Advertising BSc (Hons)

UCAS code: N5N6

Master marketing theory and shoot your own advert on our marketing with advertising degree. Learn how to engage consumers and develop attention-grabbing creative campaigns for products and services on a degree accredited by the Chartered Institute of Marketing.

Overview

Course length: 3 years full-time
5 years part-time
Start dates: September 2023
Location: Edge Hill University
Example offers: BBC-BBB (A Level) or DMM (BTEC) View full entry criteria
Subject(s): Marketing
Faculty: Arts and Sciences
Department: Business School
Two tables of students listen to an Advertising lecturer, with photos of adverts on boards around the room.

Our marketing with advertising degree introduces the key theories that help businesses promote their products or services. During your time at Edge Hill you’ll learn what goes into making an effective promotional campaign and the strategies needed in the real world.

How has the relationship between society and advertising changed? And what impact does this have on our understanding of consumer markets? We’ll introduce communication through design and delve into digital marketing to show the shift in consumer perception.

Broaden your skills in creativity, analysis, planning and business. Build on the fundamentals of the different areas within marketing, and develop the research abilities that will secure your footing for the future.

Combination learning provides opportunities to study creative theory before putting it into practice. Find out how to establish and run your own business or complete work experience in a marketing environment.

Chartered Management Institute HE Partner logo
Chartered Institute of Marketing logo.

Course features

  • Learn a language option available

  • Professional accreditation

  • Sandwich year option available

  • Studying abroad option available

  • Work placement opportunity

What you'll study

Studying the central philosophies of marketing thinking and practice will be an important part of your first year. Looking at concepts and strategies in the history of advertising you will explore the relationship between society and advertising. Digital marketing is also on the agenda and you’ll learn how to use customer profiling, big data and software to support traditional methods.

Compulsory modules:

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Fundamentals of Marketing Communications

History of Advertising

Introduction to Advertising

Principles of Marketing

Understanding Consumer Markets

Two of:

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Communicating Through Design

Creative Thinking in Business

Introduction to Digital Marketing

Marketing Research

Language 1

Perhaps you’d like to learn more about social media monitoring? Or focus on the mind with the psychology of persuasion and consumer behaviour? Choose from a range of marketing and advertising modules to tailor your learning in Year 2. You could also choose to explore retail marketing planning where you’ll get the opportunity to create and run a company with your course mates.

Compulsory modules:

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Branding: Integrated Digital Campaigns

Research Methods for Business

Retail Marketing Planning

One of:

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Employability

Graduate Enterprise

Two of:

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Analysing Audiences

Brand Activation

Consumer Behaviour

Creative Advertising

Loyalty Generation and CRM

Psychology of Persuasion

Social Media Monitoring and Analytics

The Marketing Pitch

Language 2

Year 3 zones in on advertising and its role in capturing consumers’ attention. You’ll find out how to influence what, where and when they buy and the effects of internal and external factors. You’ll brush up on your strategic thinking and decision-making with a hands-on marketing simulation software module. Finally, you’ll put your insight gathering abilities to good use in a dissertation or sponsored research project.

Compulsory modules:

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Marketing Simulation

One of:

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Dissertation

Extended Business Project

Three of:

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Advertising Critical Debates

Advertising in Marketing Communications

Business Strategy and Digital Goods

Entrepreneurship and Innovation

Global Marketing Management

Marketing and Society

Language 3

Optional modules provide an element of choice within the course curriculum. The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by timetabling requirements. Some restrictions on optional module choice or combinations of optional modules may apply.

How you'll study

Extensive use of information technology supports your learning experience and ensures you graduate with the knowledge and skills for your chosen career. Coursework may comprise individual and group work. Case studies and problem-solving exercises may also be used.

You will have the opportunity to develop your employability profile through a work placement or participation in a graduate enterprise project.

Edge Hill is a member of a European-wide consortium of universities which means our students can participate in marketing activities with students from across Europe. By taking part in these activities you will gain an enriched understanding of the complexities of European culture, a greater awareness of your communication abilities and significantly enhanced marketing skills.

Timetables for your first week are normally available at the end of August prior to enrolment in September. You can expect to receive your timetable for the rest of the academic year during your first week. Please note that while we make every effort to ensure that timetables are as student-friendly as possible, scheduled teaching can take place on any day of the week. Wednesday afternoons are normally reserved for sports and cultural activities.

How you'll be assessed

Assessments consider vocational capability, academic critical thinking and intellectual development. Case studies and problem-solving exercises may also be used. Examinations take different forms, using both seen and unseen questions, closed or open book.

Who will be teaching you

Edge Hill Business School is home to a thriving research community, hosts a growing international partnership portfolio, and is a member of AACSB International (The Association to Advance Collegiate Schools of Business), the world’s largest management education network.

Highly qualified, experienced and enthusiastic academics who research and regularly engage within the wider business and academic environment teach on this degree. Staff specialisms are actively encouraged through the programme and you will benefit from their knowledge and experience. External professionals will be invited to deliver sessions in order to develop your wider contacts.

Entry criteria

Entry requirements

Typical offer 112-120 UCAS Tariff points, for which no specific subjects are required, plus evidence of numeracy.

Example offers

Qualification Requirement
A Level BBC-BBB.
BTEC Extended Diploma (or combination of BTEC QCF qualifications) Distinction, Merit, Merit (DMM).
T Level Overall grade of Merit.
International Baccalaureate (IB) We are happy to accept IB qualifications which achieve the required number of UCAS Tariff points.
Access to Higher Education Diploma 45 credits at Level 3, for example 15 credits at Distinction and 30 credits at Merit or 24 credits at Distinction and 21 credits at Merit. The required total can be attained from various credit combinations.

Please note, the above examples may differ from actual offers made. A combination of A Level and BTEC awards may also be accepted.

If you have a minimum of two A Levels (or equivalent), there is no maximum number of qualifications that we will accept UCAS points from. This includes additional qualifications such as Extended Project Qualification (EPQ), AS Levels that haven't been continued to A Level, and General Studies AS or A Level awards.

English language requirements

International students require IELTS 6.0, with a score no lower than 5.5 in each individual component, or an equivalent English language qualification.

If your current level of English is half a band, one band, or one-and-a-half bands lower, either overall or in one or two elements, you may want to consider our Pre-Sessional English course.

How to apply

Apply full-time

Apply online through UCAS

Read our guide to applying through UCAS to find out more about the application process.

Apply part-time

Apply directly to Edge Hill University

Complete our online application form if you want to study this course on a part-time basis.

International

Apply as an international student

Please see our international student pages for further information about how to apply as a prospective international student.

Should you accept an offer of a place to study with us and formally enrol as a student, you will be subject to the provisions of the regulations, rules, codes, conditions and policies which apply to our students. These are available at www.edgehill.ac.uk/studentterms.

Did you know?

If you join a full time undergraduate degree at Edge Hill University, we will guarantee you the offer of a room in our halls of residence for the first year of your course.

Discover our accommodation

Facilities

Edge Hill Business School.A stunning £8million building provides impressive teaching and learning facilities for students in Edge Hill Business School.

The contemporary three-storey building offers a 100-seat lecture theatre and modern seminar and meeting rooms. There are also social learning areas which encourage a more informal and interactive style of learning, in addition to an attractive roof garden and atrium.

Where you'll study

Business School

Finance

Tuition fees

UK Full-Time

£9,250

a year

UK Part-Time

£77 per credit

for 360 credits

International

£15,500

a year

The UK tuition fee rate is subject to final Government approval for academic year 2023/24 entry. The University may administer a small inflationary rise in tuition fees, in line with Government policy, in subsequent academic years as you progress through the course.

EU/EEA and Swiss students who have settled or pre-settled status under the EU Settlement Scheme, as well as Irish nationals, may be eligible for the UK tuition fee rate.

Financial support

Subject to eligibility, UK students joining this course can apply for a Tuition Fee Loan from the Government to cover the full cost of tuition fees. UK students enrolling on the course may also be eligible to apply for additional funding to help with living costs.

Please view the relevant Money Matters guide for comprehensive information about the financial support available to eligible UK students.

EU/EEA and Swiss students who have settled or pre-settled status under the EU Settlement Scheme may be eligible to apply for financial support. Irish nationals can ordinarily apply to Student Universal Support Ireland (SUSI). If you are an EU student who does not have settled or pre-settled status, or are an international student from a non-EU country, please see our international student finance pages.

Your future career

It’s exciting to see how broad the opportunities are for marketing with advertising graduates. The skills picked up during this degree are transferable across a range of industries and typical career paths can include marketing, advertising, and concept design.

We’ve seen graduates find roles in Jaguar Land Rover, Vodafone, BT and Panasonic. Typical roles to look out for could include:

  • Business to business (B2B) marketing executive
  • Service coordinator
  • Product manager
  • International marketing manager
  • Business development manager
  • Graduate project manager
  • HR project consultant

Some students may want to further their studies with a Masters or PGCE.

A professionally recognised degree

Our BSc (Hons) Marketing with Advertising degree is accredited by the Chartered Institute of Marketing (CIM), the leading professional body for marketers worldwide. This accreditation enables you to gain exemptions towards selected modules on CIM qualifications available through the Graduate Gateway. You can sit the remaining CIM modules alongside your degree or within three years of graduating. Further information about the Graduate Gateway is available at www.cim.co.uk/qualifications/graduate-gateway.

You will also gain affiliate membership of the Chartered Management Institute (CMI), a globally recognised professional body, for the duration of your degree and one additional year after graduation. You will then have the option to renew your affiliate membership on an annual basis, however this would be at your own expense. The CMI is dedicated to promoting the highest standards in management and leadership excellence. Membership entitles you to full access to ManagementDirect, an extensive online portal that provides invaluable careers information, course-based resources and advice on best practice.

On successful completion of the programme, you will be awarded a CMI Level 5 Certificate in Management and Leadership alongside your degree.

Course changes

Every effort has been made to ensure the accuracy of this information, however our courses are subject to ongoing review and development. Changing circumstances may necessitate alteration to, or the cancellation of, courses.

Changes may be necessary to comply with the requirements of professional bodies, revisions to subject benchmarks statements, to keep courses updated and contemporary, or as a result of student feedback. We reserve the right to make variations if we consider such action to be necessary or in the best interests of students.

Track changes to this course

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