Marketing with Advertising BSc (Hons)
UCAS code: N5N6
Master marketing theory and shoot your own advert on our marketing with advertising degree. Learn how to engage consumers and develop attention-grabbing creative campaigns for products and services on a degree accredited by the Chartered Institute of Marketing.
Our marketing with advertising degree introduces the key theories that help businesses promote their products or services. During your time at Edge Hill you’ll learn what goes into making an effective promotional campaign and the strategies needed in the real world.
How has the relationship between society and advertising changed? And what impact does this have on our understanding of consumer markets? We’ll introduce communication through design and delve into digital marketing to show the shift in consumer perception.
Broaden your skills in creativity, analysis, planning and business. Build on the fundamentals of the different areas within marketing, and develop the research abilities that will secure your footing for the future.
Combination learning provides opportunities to study creative theory before putting it into practice. Find out how to establish and run your own business or complete work experience in a marketing environment.
Learn a language option available
Sandwich year option available
Studying abroad option available
Work placement opportunity
What you'll study
Studying the central philosophies of marketing thinking and practice will be an important part of your first year. Looking at concepts and strategies in the history of advertising you will explore the relationship between society and advertising. Digital marketing is also on the agenda and you’ll learn how to use customer profiling, big data and software to support traditional methods.
Fundamentals of Marketing Communications
Module code: BUS1022
History of Advertising
Module code: BUS1027
Introduction to Advertising
Module code: MED1402
Principles of Marketing
Module code: BUS1020
Understanding Consumer Markets
Module code: BUS1021
Two of:Expand all
Communicating Through Design
Module code: MED1057
Creative Thinking in Business
Module code: BUS1033
Introduction to Digital Marketing
Module code: BUS1031
Module code: BUS1030
Module code: TLC1010
Perhaps you’d like to learn more about social media monitoring? Or focus on the mind with the psychology of persuasion and consumer behaviour? Choose from a range of marketing and advertising modules to tailor your learning in Year 2. You could also choose to explore retail marketing planning where you’ll get the opportunity to create and run a company with your course mates.
Branding: Integrated Digital Campaigns
Module code: BUS2032
Research Methods for Business
Module code: BUS2017
Retail Marketing Planning
Module code: BUS2031
One of:Expand all
Module code: BUS2019
Module code: BUS2020
Two of:Expand all
Module code: MED2215
Module code: BUS2041
Module code: BUS2035
Module code: MED2050
Loyalty Generation and CRM
Module code: BUS2038
Psychology of Persuasion
Module code: MED2080
Social Media Monitoring and Analytics
Module code: BUS2033
The Marketing Pitch
Module code: BUS2200
Module code: TLC2000
Year 3 zones in on advertising and its role in capturing consumers’ attention. You’ll find out how to influence what, where and when they buy and the effects of internal and external factors. You’ll brush up on your strategic thinking and decision-making with a hands-on marketing simulation software module. Finally, you’ll put your insight gathering abilities to good use in a dissertation or sponsored research project.
Module code: BUS3042
One of:Expand all
Module code: BUS3022
Extended Business Project
Module code: BUS3023
Three of:Expand all
Advertising Critical Debates
Module code: BUS3047
Advertising in Marketing Communications
Module code: BUS3041
Business Strategy and Digital Goods
Module code: BUS3030
Entrepreneurship and Innovation
Module code: BUS3044
Global Marketing Management
Module code: BUS3039
Marketing and Society
Module code: BUS3040
Module code: TLC3000
Optional modules provide an element of choice within the course curriculum. The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by timetabling requirements. Some restrictions on optional module choice or combinations of optional modules may apply.
How you'll study
Extensive use of information technology supports your learning experience and ensures you graduate with the knowledge and skills for your chosen career. Coursework may comprise individual and group work. Case studies and problem-solving exercises may also be used.
You will have the opportunity to develop your employability profile through a work placement or participation in a graduate enterprise project.
Edge Hill is a member of a European-wide consortium of universities which means our students can participate in marketing activities with students from across Europe. By taking part in these activities you will gain an enriched understanding of the complexities of European culture, a greater awareness of your communication abilities and significantly enhanced marketing skills.
How you'll be assessed
Assessments consider vocational capability, academic critical thinking and intellectual development. Case studies and problem-solving exercises may also be used. Examinations take different forms, using both seen and unseen questions, closed or open book.
Who will be teaching you
Edge Hill Business School is home to a thriving research community, hosts a growing international partnership portfolio, and is a member of AACSB International (The Association to Advance Collegiate Schools of Business), the world’s largest management education network.
Highly qualified, experienced and enthusiastic academics who research and regularly engage within the wider business and academic environment teach on this degree. Staff specialisms are actively encouraged through the programme and you will benefit from their knowledge and experience. External professionals will be invited to deliver sessions in order to develop your wider contacts.
Typical offer 112-120 UCAS Tariff points, for which no specific subjects are required, plus evidence of numeracy.
|BTEC Extended Diploma (or combination of BTEC QCF qualifications)||Distinction, Merit, Merit (DMM).|
|T Level||Overall grade of Merit.|
|International Baccalaureate (IB)||We are happy to accept IB qualifications which achieve the required number of UCAS Tariff points.|
|Access to Higher Education Diploma||45 credits at Level 3, for example 15 credits at Distinction and 30 credits at Merit or 24 credits at Distinction and 21 credits at Merit. The required total can be attained from various credit combinations.|
Please note, the above examples may differ from actual offers made. A combination of A Level and BTEC awards may also be accepted.
If you have a minimum of two A Levels (or equivalent), there is no maximum number of qualifications that we will accept UCAS points from. This includes additional qualifications such as Extended Project Qualification (EPQ), AS Levels that haven't been continued to A Level, and General Studies AS or A Level awards.
English language requirements
International students require IELTS 6.0, with a score no lower than 5.5 in each individual component, or an equivalent English language qualification.
If your current level of English is half a band, one band, or one-and-a-half bands lower, either overall or in one or two elements, you may want to consider our Pre-Sessional English course.
How to apply
Should you accept an offer of a place to study with us and formally enrol as a student, you will be subject to the provisions of the regulations, rules, codes, conditions and policies which apply to our students. These are available at www.edgehill.ac.uk/studentterms.
If you join a full time undergraduate degree at Edge Hill University, we will guarantee you the offer of a room in our halls of residence for the first year of your course.Discover our accommodation
A stunning £8million building provides impressive teaching and learning facilities for students in Edge Hill Business School.
The contemporary three-storey building offers a 100-seat lecture theatre and modern seminar and meeting rooms. There are also social learning areas which encourage a more informal and interactive style of learning, in addition to an attractive roof garden and atrium.
Where you'll study
£77 per credit
for 360 credits
EU/EEA and Swiss students who have settled or pre-settled status under the EU Settlement Scheme, as well as Irish nationals, may be eligible for the UK tuition fee rate.
Subject to eligibility, UK students joining this course can apply for a Tuition Fee Loan from the Government to cover the full cost of tuition fees. UK students enrolling on the course may also be eligible to apply for additional funding to help with living costs.
Please view the relevant Money Matters guide for comprehensive information about the financial support available to eligible UK students.
EU/EEA and Swiss students who have settled or pre-settled status under the EU Settlement Scheme may be eligible to apply for financial support. Irish nationals can ordinarily apply to Student Universal Support Ireland (SUSI). If you are an EU student who does not have settled or pre-settled status, or are an international student from a non-EU country, please see our international student finance pages.
Your future career
It’s exciting to see how broad the opportunities are for marketing with advertising graduates. The skills picked up during this degree are transferable across a range of industries and typical career paths can include marketing, advertising, and concept design.
We’ve seen graduates find roles in Jaguar Land Rover, Vodafone, BT and Panasonic. Typical roles to look out for could include:
- Business to business (B2B) marketing executive
- Service coordinator
- Product manager
- International marketing manager
- Business development manager
- Graduate project manager
- HR project consultant
Some students may want to further their studies with a Masters or PGCE.
A professionally recognised degree
Our BSc (Hons) Marketing with Advertising degree is accredited by the Chartered Institute of Marketing (CIM), the leading professional body for marketers worldwide. This accreditation enables you to gain exemptions towards selected modules on CIM qualifications available through the Graduate Gateway. You can sit the remaining CIM modules alongside your degree or within three years of graduating. Further information about the Graduate Gateway is available at www.cim.co.uk/qualifications/graduate-gateway.
You will also gain affiliate membership of the Chartered Management Institute (CMI), a globally recognised professional body, for the duration of your degree and one additional year after graduation. You will then have the option to renew your affiliate membership on an annual basis, however this would be at your own expense. The CMI is dedicated to promoting the highest standards in management and leadership excellence. Membership entitles you to full access to ManagementDirect, an extensive online portal that provides invaluable careers information, course-based resources and advice on best practice.
On successful completion of the programme, you will be awarded a CMI Level 5 Certificate in Management and Leadership alongside your degree.
Every effort has been made to ensure the accuracy of this information, however our courses are subject to ongoing review and development. Changing circumstances may necessitate alteration to, or the cancellation of, courses.
Changes may be necessary to comply with the requirements of professional bodies, revisions to subject benchmarks statements, to keep courses updated and contemporary, or as a result of student feedback. We reserve the right to make variations if we consider such action to be necessary or in the best interests of students.
Track changes to this course
Change to Chartered Management Institute Membership - 19 May 2022
Information about membership with the Chartered Management Institute (CMI) updated to indicate that students gain eligibility for Affiliate Member status with the CMI for the duration of their course and one year after graduation.
Change of Module - 3 March 2022
BUS2200 The Marketing Pitch (20 credits) replaces BUS2034 Services and Experiential Marketing (20 credits) as an optional module in Year 2.
Update to Example Offers - 2 March 2021
Example offers updated to include the Digital Production, Design and Development T Level with an overall grade of Merit.
Change of Modules - 8 February 2021
BUS1033 Creative Thinking in Business (20 credits) added as an optional module in Year 1.
BUS2041 Brand Activation (20 credits) replaces MED2055 Convergent Media (20 credits) as an optional module in Year 2.
BUS3047 Advertising Critical Debates (20 credits) replaces MED3208 Media Futures (20 credits) as an optional module in Year 3.