Nicholas Catahan

Programme Leader / Senior Lecturer

in Business and Management




  • MA with Distinction in Education
  • PGCE Post-Compulsory Education
  • BSc (Hons) Environmental Studies with Geography
  • D, ND Horticulture


  • Gardens
  • Heritage
  • Place
  • Service
  • Sustainability
  • Tourism


Nick is Programme Leader for our Business and Management suite of degree programmes and is Module Leader for 6 modules across Undergraduate Level 4 (BUS1017 Business start up), 5 (LTM2010 Introduction to leisure and tourism, and LTM2011 Planning for leisure and tourism) and 6 (LTM3004 Heritage, LTM3005 Events management, and LTM3006 Managing leisure and tourism impacts); whilst contributing to other modules across programmes and pathways.

Nick has a focus on the Accountancy, Business and Marketing of Place(s) and Transformative Service Research (TSR). Nick calls himself a Place Ecologist, a term he has proposed as someone whom studies Place(s), mindful of their deferential position, and of the diversity of environmental, sociocultural and economic components, processes, services and so on and so forth. Nick uses the term ‘Place Ecosystem’ which he refers to actual and perceived tangible and intangible components, processes and services of place(s), relations of these to one another, and to perceptions and multiple dimensions of place(s) as complex, dynamic environmental, sociocultural and economic Ecosystems. Nick uses the term ‘Place Ecology’ which he refers to as the intra/multi/interdisciplinary study of place(s); and also uses the term ‘Place Phenology’ to indicate the study of seasonal place phenomena; all-in-all for effective, responsible, sustainable TSR, place making, marketing, management and development of knowledge, understanding and practice of Transformative Services; a merger of biology, geography, sociology, psychology, anthropology related ecosystem concepts and frameworks to name but a few, the list is not exhaustive.

Among others, Nick aims to research, learn and teach about the diverse, complex and challenging interdisciplinarity of studying, representing and presenting unique transformative place and service related ecologies; in order to manage and develop responsibly and sustainably. Nick’s Transformative Service Research (TSR) is focused on the complex perceptions, systems, processes, services, business, marketing, management and sustainable development of Place(s); with the ultimate aims of understanding and making places and services better together.

‘Place Management & Development of Botanic Gardens & Arboreta’ and ‘#WeAre…? – An Exploratory Study of People & Place in West Lancs & the Liverpool City Region’, are current Transformative Service Research (TSR) projects Nick is developing with partners. Such important TSR focuses on perceptions, wellbeing and sustainable development, progressing his research from his first degree dissertation (Sustainable Urban Neighbourhoods: A case study of business community perceptions in Hulme, Manchester, England, UK) through to his Masters dissertation (An evaluative case study of Foundation Degree provision from the perspectives of participants in a Further Education Institution in England, UK). Nick has a background in horticulture, the voluntary sector, ecosystem management, heritage, conservation, tourism, education, social enterprise, and place making, management and development.

Nick’s first peer reviewed publication is “The View, Brew & Loo: Perceptions of Botanic Gardens?

Nick has worked with the Business School since 2002, and was co-author and Programme Leader of our FdA in Leisure and Tourism Management; and designer of our DipHE in Tourism Management. Nick mainly delivers on our BSc (Hons) Business and Management with Leisure and Tourism, and is a personal tutor and dissertation supervisor for undergraduates and post graduates.

Over the years Nick has worked as a Lecturer in Tourism Management and as an Educational Consultant for local Universities, Colleges, and 6th Form and Secondary Schools. Nick has also been a Lead Assessor and Verifier of Institute of Leadership & Management, and City & Guilds qualifications, working across public, private and voluntary sectors.

Fellow of the Higher Education Academy (FHEA). Member of the Chartered Management Institute (MCMI). Member of the Academy of Marketing (MAM), and Member of Academy of Marketing Special Interest Groups (Arts, Heritage, Non-Profit & Social Marketing; Place Marketing & Branding; Sustainability; Tourism Marketing; and Visiting Places) and reviewer for the Academy of Marketing. Member of TRINET – Tourism Research Information Network, and Member of the Responsible Tourism Network. Reviewer for Emerald’s Journal of Place Management and Development (JPMD), and Fellow of the Institute of Place Management. Member of PlantNetwork. Reviewer for Elsevier’s Journal of Outdoor Recreation and Tourism (JORT).

Nick aims to facilitate and improve effective business, marketing and management knowledge, understanding, skills and practice for sustainable and responsible Transformative Service Research (TSR), transformative place/service- making, marketing, management and development.

Key Publications

Catahan, N. and Woodruffe-Burton, H. (2019) The view, brew & loo: perceptions of botanic gardens? Journal of Place Management and Development. ISSN 1753-8335, pp. 20-38, DOI

Catahan, N. (2019) Transformative Services of Botanic Gardens, The Academy of Marketing (2019) 18th Colloquium on Arts, Heritage, Nonprofit and Social Marketing, 13th September, Stirling, Scotland.

Catahan, N. (2019) The New Brighteners Versus (#@%&*!) Litter, Institute of Place Management (2019) Proceedings of the 6th Corfu Symposium on Managing & Marketing Places, ‘Connecting Places’, 6-9 May, Corfu, Manchester: IPM, ISBN: 978-1-9998459-5-7, pp. 28-32

Catahan, N. (2019) Place Ecology of a Botanic Garden, Institute of Place Management (2019) Proceedings of the 6th Corfu Symposium on Managing & Marketing Places, ‘Connecting Places’, 6-9 May, Corfu. Manchester: IPM. ISBN: 978-1-9998459-5-7, pp. 103-109

Catahan, N. (2018) Marketing Heaven & Hell: Botanic Garden’ Cause-Related Narratives. Institute of Place Management (2018) Proceedings of the 5th Corfu Symposium on Managing & Marketing Places, ‘Changing places: Visions of utopia or dystopia?’, 16th – 19th April, ISBN 978-1-9998459-1-9, pp. 135-139

Catahan, N. and Woodruffe-Burton, H. (2017) Strategically Managing Sustainable and Innovative Business Development in Uncertain Times: An Exploratory Study of Botanic Gardens, The 50th Academy of Marketing Conference, Freedom Through Marketing: Looking Back, Going Forward., 3-6 July 2017, Hull University Business School, ISBN 978-1-5272-1271-8, p. 62

Catahan, N. and Woodruffe-Burton, H. (2017) The botanic garden tourism gaze: perceptions & (re)presentations, Institute of Place Management (2017) Proceedings of the 4th Corfu Symposium on Managing & Marketing Places., 24-27 April, Corfu, Manchester: IPM, pp. 144-149

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