Nicholas Catahan

Programme Leader / Senior Lecturer in Business and Management




  • MA with Distinction in Education
  • PGCE Post-Compulsory Education
  • BSc (Hons) Environmental Studies with Geography
  • D, ND Horticulture


  • Gardens
  • Heritage
  • Place
  • Service
  • Sustainability


Nick is Programme Leader for our Business and Management suite of degree programmes, and is Module Leader and Developer for various modules across Undergraduate Level 4 (BUS1017 Business start up), 5 (BUS2032 Branding: Integrated Digital Campaigns, LTM2010 Introduction to leisure and tourism, and LTM2011 Planning for leisure and tourism) and 6 (LTM3004 Heritage, LTM3005 Events management, and LTM3006 Managing leisure and tourism impacts); whilst contributing to other modules across programmes and pathways.

Nick has a focus on Transformative Service Research (TSR) and the Accountancy, Business and Marketing of Place(s) and Service(s).

He calls himself a Place and Service Ecologist, someone whom studies Place(s) and Service(s), mindful of their deferential position, and of the diversity of environmental, sociocultural and economic components, processes, relationships, activities, and so on and so forth.

Nick uses the term ‘Place and Service Ecosystem’, which refers to space(s) and place(s) where complex environmental, sociocultural and economic dynamics of actual and perceived tangible and intangible components, processes, relationships, and activities exist.

‘Place and Service Ecology’ are what Nick refers to as the intra/multi/interdisciplinary study of place(s) and service(s); a merger of biology, geography, sociology, psychology, and anthropology related ecosystem’ concepts and frameworks, to name but a few, the list is not exhaustive.

He also uses the terms ‘Place and Service Phenology’ to indicate the study of seasonal place and service phenomena.

Nick is innovating on Transformative Service Research (TSR), for effective, responsible, sustainable, place and service- making, marketing, management and development.

Among others, Nick aims to research, learn and teach about the diverse, complex and challenging interdisciplinarity of studying, representing and presenting unique transformative place and service related ecologies; in order to manage and develop responsibly and sustainably. Nick’s Transformative Service Research (TSR) is focused on the complex perceptions, systems, processes, services, business, marketing, management and sustainable development of place(s) and services(s); with the ultimate aims of understanding and making places and services better together.

‘Place and Service Marketing, Management & Development of Botanic Gardens & Arboreta’, and ‘#WeAre…? – An Exploratory Study of People, Transformative Service & Place’, are current international, national and local/regional Transformative Service Research (TSR) projects Nick is developing with partners. Such important TSR focuses on perceptions, wellbeing and sustainable development.

Nick has a background in horticulture, the voluntary sector, ecosystem management, heritage, conservation, tourism, education, social enterprise, and place and service making- marketing, management and development. He has worked with the Business School since 2002, and was co-author and Programme Leader of our FdA in Leisure and Tourism Management; and designer of our DipHE in Tourism Management. Nick mainly delivers on our BSc (Hons) Business and Management with Leisure and Tourism, and is a personal tutor and dissertation supervisor for undergraduates and post graduates.

Over the years Nick has worked as a Lecturer in Tourism Management and as an Educational Consultant for local Universities, Colleges, and 6th Form and Secondary Schools. Nick has also been a Lead Assessor and Lead Verifier of Institute of Leadership & Management (ILM), and City & Guilds (C&G) qualifications, working across public, private and voluntary sectors.

Fellow of the Higher Education Academy (FHEA). Member of the Chartered Management Institute (MCMI). In partnership with the Academy of Marketing (MAM) as a Member of Academy of Marketing Special Interest Groups (Arts, Heritage, Non-Profit & Social Marketing; Place Marketing & Branding; Sustainability; Tourism Marketing; and Visiting Places) and reviewer for the Academy of Marketing. Member of TRINET – Tourism Research Information Network, and Member of the Responsible Tourism Network. Reviewer for Emerald’s Journal of Place Management and Development (JPMD), and Fellow of the Institute of Place Management. Reviewer of Elsevier’s Journal of Outdoor Recreation and Tourism (JORT). Nick is also in partnership with Botanic Gardens Conservation International (BGCI) and PlantNetwork.

Nick work is dedicated to facilitating and improving effective business, marketing and management knowledge, understanding, skills, and practice for sustainable and responsible transformative place and service making- marketing, management and development.

#EdgeHillUniversity #WeAreEHU #EHUBusinessSchool @EHU_Business #DiscoverEHU

Key Publications

Catahan, N. (2021) Volunteer Stories in Gardens as SDG Metrics, SustainNet Webinar Series (10 June 2021) EHU Research Institutes, The Institute for Social Responsibility (ISR), Edge Hill University Business School, England, UK.

Catahan, N. (2020) Developing Botanic Gardens as Places of Transformative Service for Scientific Research, Conservation, Education and Displays of Collections, Caribbean Tourism Organization (2020) Developing Botanical Gardens as Natural Heritage Tourist Attractions webinar, 4th November, Trinidad and Tobago, Caribbean.

Catahan, N. (2019) Transformative Services of Botanic Gardens, The Academy of Marketing (2019) 18th Colloquium on Arts, Heritage, Nonprofit and Social Marketing, 13th September, Stirling, Scotland.

Catahan, N. and Woodruffe-Burton, H. (2019) The view, brew & loo: perceptions of botanic gardens? Journal of Place Management and Development. ISSN 1753-8335, pp. 20-38, DOI

Catahan, N. (2019) The New Brighteners Versus (#@%&*!) Litter, Institute of Place Management (2019) Proceedings of the 6th Corfu Symposium on Managing & Marketing Places, ‘Connecting Places’, 6-9 May, Corfu, Manchester: IPM, ISBN: 978-1-9998459-5-7, pp. 28-32

Catahan, N. (2019) Place Ecology of a Botanic Garden, Institute of Place Management (2019) Proceedings of the 6th Corfu Symposium on Managing & Marketing Places, ‘Connecting Places’, 6-9 May, Corfu. Manchester: IPM. ISBN: 978-1-9998459-5-7, pp. 103-109

Catahan, N. (2018) Marketing Heaven & Hell: Botanic Garden’ Cause-Related Narratives. Institute of Place Management (2018) Proceedings of the 5th Corfu Symposium on Managing & Marketing Places, ‘Changing places: Visions of utopia or dystopia?’, 16th – 19th April, ISBN 978-1-9998459-1-9, pp. 135-139

Catahan, N. and Woodruffe-Burton, H. (2017) Strategically Managing Sustainable and Innovative Business Development in Uncertain Times: An Exploratory Study of Botanic Gardens, The 50th Academy of Marketing Conference, Freedom Through Marketing: Looking Back, Going Forward., 3-6 July 2017, Hull University Business School, ISBN 978-1-5272-1271-8, p. 62

Catahan, N. and Woodruffe-Burton, H. (2017) The botanic garden tourism gaze: perceptions & (re)presentations, Institute of Place Management (2017) Proceedings of the 4th Corfu Symposium on Managing & Marketing Places., 24-27 April, Corfu, Manchester: IPM, pp. 144-149

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