Edge Hill University Business School shared best practice tips with four academics from Harper Adams University at a special event showcasing the Reimagining Ormskirk project.

Co-ordinated by Kim Cassidy, Professor of Services Marketing at Edge Hill, and in collaboration with West Lancashire Borough Council, first year Marketing and Business students were asked to explore Ormskirk town centre to observe the current state of the retail and service offer and consider how it may be developed in the future.

Students Naomi Grant, Sam Colson and George Harris worked as part of a group named Transformationalists and came up with the idea of an Our Ormskirk app for smartphones, which included features for displaying information on places and events in the town. Other suggestions made included free wi-fi provision and the organisation of events for all ages.

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The success of this project caught the attention of Rebecca Payne, Head of Department for Land, Farm and Agribusiness Management at Harper Adams University, which prompted the visit to Edge Hill.

The meeting began with a brief introduction by Declan Fairey, Knowledge Exchange Project Manager at the University’s Business School, who emphasised the value of such activities and placed the project in the context of the wider Knowledge Exchange Agenda and Knowledge Exchange Framework.

Following this, Professor Cassidy outlined the project in more detail, explaining the key objectives and describing how the group responded. Naomi, Sam and George then offered their perspective and an insight into what they gained from the experience, in terms of both business skills development and team building.

The group then headed into Ormskirk to visit the Chapel Gallery where the posters produced by all of the groups were displayed. The day’s events concluded with a final discussion of the project and related contemporary issues in Ormskirk with Ian Gill, the Divisional Deputy Director and Kate Pierce, Principal Regeneration Officer for West Lancashire Borough Council.

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“We really enjoyed our day at Edge Hill – it has sparked a real seed-change in discussions around assessment and integration for our teaching teams,” said Rebecca.

Find out more about the project here.