At this year’s Academy of Marketing Conference (University of Stirling), Prof. Helen Woodruffe-Burton, Dr. Francesca Sobande and Dr. Máire O’Sullivan co-organised a workshop on Gender, Marketing and Consumer Research. This event marks a continuation of the Business School’s recent public engagement activity related to gender and consumer culture.

Delegates at the workshop in July learnt about the work of Dr. Wendy Hein (Birkbeck, University of London), who spoke about gender inequality in the field of marketing and discussed the UN PRME gender equality working group.

All in attendance also heard from Sibel Orhan, PhD candidate (Durham University), whose innovative research examines the brand identity of Turkish women in politics.

Prof. Woodruffe-Burton reflected on the history of research regarding gender and marketing, including when mentioning forthcoming publication plans that involve an edited collection to mark the past, present and future of gender and marketing scholarship.

The workshop sparked discussion about topics such as gender and global politics, as well as intersectional studies of gender and the marketplace. It also spurred on ongoing plans to establish a related network of researchers.