Lifesaving Marketing

Providing social marketing solutions for North West Ambulance Service

When students chose Marketing and Society as their third-year module, they probably didn’t expect to be developing social media solutions that would reach an audience of eight million people, whilst contributing to the lifesaving work of the North West Ambulance Service (NWAS).

An afternoon at NWAS Emergency Operations Centre enabled the group to witness the processes involved in receiving and prioritising 999 calls, and dispatching ambulances.

The NWAS NHS Trust regularly receives non-life threatening calls from students, often when someone has fallen ill and is not registered with a local GP. Edge Hill’s Marketing students provided ideas and resources to assist the NWAS in targeting this hard-to-reach group, whilst receiving valuable experience working on an external social marketing and communications campaign. The campaign will highlight a range of alternative options available for urgent and primary care to support improved health and wellbeing within the student population.

“Working in partnership gave North West Ambulance Service a unique insight into the thoughts and behaviours of the target audience, from the target audience themselves. We were then able to discuss these internally with a view to implementing some elements of them in the future.”

Sue Murrin-Bailey, Senior Lecturer in Business Management and Leisure