On the 13th of March 2018, Edge Hill University Business School welcomed 32 students and 2 members of staff from Avans University of Applied Sciences in the Netherlands. The three-day trip offered visiting and home students the chance to work together and learn from each other, as part of a group project and a series of activities that were organised. The central project involved the students working in combined Dutch / UK groups on the marketing research, market selection and concept development of a product for the UK market.
The students also had a guest lecture from the Chair of the West Lancashire LEP and a cultural visit to Tate Liverpool. The latter included a guided tour of the art gallery and museum, as well as an insightful talk about its regional and international audience engagement strategy. In addition to learning about how the pop art of Roy Lichtenstein has influenced the world of advertising and branding, students had the opportunity to explore the city of Liverpool and the Edge Hill University campus.
On their last day, students delivered group presentations to a jury panel of their solutions to the project brief. The trip marks a fruitful and continued relationship between Dukenet Consortium members Edge Hill University Business School and Avans University of Applied Sciences in the Netherlands.