On 28 November 2017, Edge Hill University Business School welcomed guest speaker – John Foley (Media Manager at PHD Media, London). The session, which was delivered to third year students, included discussion of devising global marketing strategies and the increasing role that social media plays in such activity.

Professor Helen Woodruffe-Burton and John Foley (Guest Speaker)

Professor Helen Woodruffe-Burton and John Foley

In addition to shedding light on global marketing trends and tactics, the guest lecture addressed questions concerning pursuing a career in digital media and advertising.

The session marked the last one of the semester for students on the Global Marketing Management module, offering them a chance to bridge the gap between classroom concepts and industry insights.