Learning in action

Students on the BSc Marketing programme have been honing their skills on a real-life campaign for health and social care charity Alternative Future Group (AFG). The students were tasked with developing marketing and communications concepts to promote the launch of Tesito House, a new treatment and recovery centre for women suffering from overwhelming stress, adversity and trauma.

Through working with the client on a logo, brand identity and marketing materials, the students gained valuable experience of agency-style working and using industry standard software, and were able to make clear links between their studies and the demands of future employment.

“We were very impressed with the students who had conducted good background research, understood the purpose of the facility and how they could visualise and conceptualise their campaign ideas. We are very excited at the opportunity of incorporating their thinking into our brand strategy.” 

AFG Group representative